Course Overview

Attendance
UK/EU Fees £900 *
International Fees £1,400 *
Alumni Discount See details
Duration 2 years

* Price per 20-credit module

Course summary

Tourism is an increasingly important part of our lives, and the tourism industry is one of the few global industries forecast to grow in the long term. Managing this rapidly growing industry to meet visitors' demands in a sustainable way is exciting and challenging. This well-established course will give you the knowledge, analytical abilities and skills you need to make a career as a tourism professional.

The course has been top rated in academic audit and is developed with the advice of the tourism industry. You will study at the heart of London, one of the world's leading tourism destination. Site visits, integrated in the course modules, will allow you to explore a wide variety of aspects of the dynamic tourism industry.

Annual student feedback for the course is very positive, with teaching, staff contract and course content receiving particular praise. This reflects the tourism team's efforts to provide a valuable and effective course as well as a supportive, friendly and stimulating environment for your studies.

Staff teaching on the course are active researchers, and their teaching is informed by both their own research and their engagement with industry.

You will learn about the nature and characteristics of the tourism industry, and explore how it can be marketed, managed and planned, examining cases from around the world. A range of option modules allows you to focus on your particular interests, and to explore the links between the different aspects of tourism. A dissertation gives you the chance to research a tourism topic of your choice in depth.

Course structure

The following modules are indicative of what you will study on this course.

You will be able to choose three option modules, a selection of which are listed below. Please note that we cannot guarantee all option modules will run each year, as availability will depend on demand.

Core modules

The dissertation is based on your own research interest. This module requires structured research, analysis and application of theoretical principles, culminating in a written presentation of the findings.

You will examine marketing from the perspective of management and its role in corporate strategy within the tourism industry. The module enables you to consider the connections between customers' needs and a tourism organisation's services, and the promotion and distribution of the tourism product.

This module assesses the nature and patterns of demand for tourism, explores the role and interdependence of the industry components, and examines the relationship between public and private sector involvement in tourism. You will have the opportunity to analyse the broader implications of sustainable tourism development by investigating economic, social and environmental impacts.

This module critically analyses the need for tourism planning and management in destinations as well as investigating the effectiveness of different approaches to destination management.

Optional modules

The module explores the nature of demand for air travel and prospects for the future. It considers the role of economic regulation and impact of deregulation. Governance, economic and commercial characteristics of both the airline and airport industries are investigated and different airline models such as low-cost airlines, charter carriers and airline alliances are examined. The airline-airport relationship together with the role of marketing is evaluated. The scope for airports in developing commercial (non-aeronautical) sources of revenues, including those related to events and conferences, is also assessed. In addition, the broader impacts of air travel on the economy and the environment are explored.

This module draws on the notion of "the experience economy" and evaluates the ability of effective design and new technologies to engage consumer senses in order to enhance the visitor experience.

You will assess the role which festivals and events perform in stimulating community pride and energising local residents, and investigate their contribution to local economies.

You will focus on the specific challenges and opportunities associated with the genre of mega events such as Olympic Games, world cups and international expos, and their impact on image and urban regeneration.

This module uniquely provides students with experience of professional practice by undertaking a consultancy project on behalf of one of our industry partners.

This module investigates how tourism shapes cities and how cities shape tourism. You will explore urban tourism's distinct characteristics, the different forms it takes, and its key markets. Particular attention is paid to tourism in London - perhaps the world's leading tourism city.

Professional accreditation

This course is accredited by the Tourism Management Institute (TMI) meaning you can be confident it will give you the knowledge, understanding, skills and experience that will fully prepare you for a career in tourism destination management.

Entry Requirements

The course is aimed at graduates seeking to establish or develop a management career in the tourism industry in the UK or abroad. As a minimum, you should have a good Honour's degree or equivalent.

Exceptionally an applicant without these formal qualifications, but with considerable work experience in the tourism or related industries, may be accepted at the discretion of the Course Leader.

If your first language is not English, you will need an IELTS score of at least 6.5 (or equivalent) with a minimum score of 6.0 in each component.

View more information about our entry requirements and the application process.

The course is aimed at graduates seeking to establish or develop a management career in the tourism industry in the UK or abroad. As a minimum, you should have a good Honour's degree (normally an Upper Second) or equivalent.

Exceptionally an applicant without these formal qualifications, but with considerable work experience in the tourism or related industries, may be accepted at the discretion of the Course Leader.

If your first language is not English, you will need an IELTS score of at least 6.5 (or equivalent) with a minimum score of 6.0 in each component.

More information

Careers

Graduates of this course have gone on to establish careers in a wide variety of fields around the world, including:

  • national and regional tourism organisations in the UK and overseas
  • marketing roles with transport organisations such as airlines and tourism destinations
  • working for companies specialising in business tourism

Some of our graduates have launched their own travel agency businesses, while others work in a variety of management roles in hotels, and in consultancy roles for tourism research organisations.

The positions held by our recent graduates include:

Travel, tour operations and attractions

  • Founder of travel agency, California
  • Owner of an American travel agency
  • Sales executive for a South American travel organiser

Education and research

  • PhD candidate, UK
  • Teaching at university, Turkey
  • Tourism consultancy, Sicily

Marketing

  • Market research company, UK
  • Sales and marketing manager for English Heritage
  • Web designer, Finland
  • Marketing manager for an American convention bureau
  • Marketing executive for an upmarket tour operator
  • E-commerce manager for a hotel chain

Conference and events

  • Events manager, Chicago Institute of Technology
  • Nagoya Tourism and Convention Bureau, Japan
  • Business and conference tourism company, Paris
  • Conference producer for an HR company

Hotels and hospitality

  • Hotel quality standards auditor, UK
  • Hotel manager, France
  • Intercontinental hotel, Lebanon
  • Corporate revenue manager for a European hotel chain

Transport

  • Marketing and sales, Eurostar
  • Regional manager for an international rail company
  • British Airways
  • El Al

Travel journalism

  • Editor, Tourism Concern
  • Journalist on business tourism magazine, Greece
  • Governments and tourism boards
  • Mexico tourist board
  • Mauritius tourism development board
  • Tourism officer, Tuscany Regional Authority
  • Manager for the meeting, incentive, conference and exhibitions sector for a national tourist board

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015–16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you’ll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course
  • find part-time/vacation, placement and graduate jobs, including voluntary experience
  • find international opportunities to enhance your employability
  • market yourself effectively to employers
  • write better CVs and application forms
  • develop your interview and enterprise skills
  • plan your career with our careers consultants
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year

Find out more about the Career Development Centre.

Fees and Funding

UK and EU tuition fee: £900 (Price per 20-credit module)

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about postgraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £1,400 (Price per 20-credit module)

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

Course Location

Our Marylebone Campus has benefitted from a multi-million pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to the Faculty of Architecture and the Built Environment and Westminster Business School. For more details, visit our Marylebone Campus page.

Student work

The postgraduate dissertation is based on a topic chosen by you, with guidance and advice from your personal tutor.

Examples of previous Tourism and Events postgraduate dissertations include:

  • Wine producers and tourists: a working partnership?
  • Rock 'n' roll tourism
  • Attracting visitors to museums – a case study of the London Canal Museum
  • Developing health tourism in Bulgaria
  • The motivation of sports tourists to travel
  • The effect of the recession on French ski resorts
  • Niagara Falls: stagnation or rejuvenation
  • Using 2012 to increase tourism in Hertfordshire
  • Marketing events through social media
  • The incentive travel sector in Russia
  • Implementing quality in the conference and meetings industry
  • How technology has affected attendance at music events
  • Experience design in events
  • Service management in conference hotels
  • Organising sustainable cultural events
  • Understanding the wedding planning market

Field trips

We believe that field trips can make a huge contribution to student learning and course enjoyment and we take full advantage of our superb location to make visits to London hotels, event venues, visitor attractions and cultural sites.

At postgraduate level there is a residential field trip in the first semester to a UK destination, with some assessment work attached to the visit. There are also several London-based visits throughout the course.
 

A group of students on a field trip

Find out more

Tourism and Events postgraduate courses and careers

Watch our interview with Course Leader Dr Claire Humphreys and Tourism and Events students.

Entry requirements and the learning experience

Dr Claire Humphreys and Tourism and Events students talk about entry requirements and what it is like to study at the University.

Tourism and Events postgraduate courses information session

Watch our full information session on postgraduate Tourism and Events courses at the University of Westminster.

Contact us

Call our dedicated team on:

+44 (0)20 7915 5511

Opening hours (GMT): 9am-5pm Monday to Friday

[email protected]

More information

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