Course Overview

Attendance
UK/EU Fees £8,000 *
International Fees £12,500 *
Alumni Discount See details
Duration 1 year

* Price per academic year

Course summary

Events and conferences play an essential role in the business, cultural and sporting life of all countries. In recent years an exciting new profession has emerged with conference/events planners and managers organising a diverse range of events, and marketing the great variety of destinations and venues in which they take place.

This course is specifically designed for people who want to enter, or make further progress in, management-level careers in the fast-expanding field of events and conferences. London is an ideal place in which to study events and conference management. A regular host of world class sports and culture events such as Wimbledon, the London Marathon, Notting Hill carnival and the London Fashion Week, as well as one-off mega events such as the London 2012 Olympic and Paralympics games and the 2015 Rugby World Cup, London is widely recognised as a world events capital. With several hundred conference venues and an abundance of international business and leisure events, London is a world leader in this dynamic industry.

This course teaches you how and why events and conferences are planned and marketed. You will also learn how events and conferences contribute to enriching the lives of communities and improve communications in business, politics and professional life. The dissertation will give you further opportunity to research a conference or events topic in depth. The course is taught by experienced academics and industry practitioners, providing valuable insight into this exciting industry sector.

Course structure

The following modules are indicative of what you study on this course.

Core modules

You will develop critical awareness of the diverse range of skills required to successfully organise conferences and events. You will discuss the problems that can arise in the planning process and examine the ways to address the issues.

You will undertake research on an events or conference management topic of your choice, and present analysis, conclusions and recommendations in a written report. The report should include a justification of the research methodology employed and a critical review of the underpinning theory and literature.

You will develop an understanding of the decision-making process underpinning the marketing of events and the venues and destinations that host them. The module also considers the use of events in the communications and marketing activities of commercial businesses.

You will review the role and impacts of conferences and events in a global context, critically evaluating the influence of stakeholders and examining the wider significance of these expanding sectors on global communication, culture and sport.

Optional modules

This module provides the opportunity to apply knowledge gained throughout your studies and develops the problem solving and practical skills needed to work within a team to deliver the successful staging of an event.

This module draws on the notion of "the experience economy" and evaluates the ability of effective design and new technologies to engage consumer senses in order to enhance the visitor experience.

You will assess the role which festivals and cultural events perform in stimulating community pride and energising local residents, and investigate their multi-faceted contribution to local economies.

You will focus on the specific challenges and opportunities associated with the genre of mega events such as Olympic Games, World Cups and International Expos, and their impact on image and urban regeneration.

This module uniquely provides students with experience of professional practice by undertaking a consultancy project on behalf of one of our industry partners.

This module explores the different forms of urban tourism and analyses its role in a city economy. It takes a particular interest in how tourism influences city image.

Entry Requirements

The course is aimed at graduates seeking to establish or develop a management career in the conference and events industry in the UK or abroad. As a minimum, you should have a good Honours degree (normally an Upper Second) or equivalent. If your qualifications are not under the UK system please visit the international section of our website for details of equivalent qualifications.

Exceptionally, an applicant without these formal qualifications but with considerable work experience in the conference or events industry may be accepted at the discretion of the Course Leader. If your first language is not English, you will need an IELTS score of at least 6.5 (or equivalent) with a minimum score of 6.0 in each component.

View more information about our entry requirements and the application process.

 

The course is aimed at graduates seeking to establish or develop a management career in the conference and events industry in the UK or abroad. As a minimum, you should have a good Honours degree (normally an Upper Second) or equivalent. If your qualifications are not under the UK system please visit the international section of our website for details of equivalent qualifications.

Exceptionally, an applicant without these formal qualifications but with considerable work experience in the conference or events industry may be accepted at the discretion of the Course Leader. If your first language is not English, you will need an IELTS score of at least 6.5 (or equivalent) with a minimum score of 6.0 in each component.

More information

Careers

Graduates from this course enter a wide range of careers, in both the private and the public sectors, in Britain and internationally. These careers range from conference and events planning, to venue management, to destination marketing. Some choose to work with specialist organisations, such as convention bureaux, while others opt to work as professional conference organisers, event managers and venue promoters. Some students go on to pursue doctoral studies.

The positions held by our recent graduates include:

Travel, tour operations and attractions

  • Founder of travel agency, California
  • Owner of an American travel agency
  • Sales executive for a South American travel organiser

Education and research

  • PhD candidate, UK
  • Teaching at university, Turkey
  • Tourism consultancy, Sicily

Marketing

  • Market research company, UK
  • Sales and marketing manager for English Heritage
  • Web designer, Finland
  • Marketing manager for an American convention bureau
  • Marketing executive for an upmarket tour operator
  • E-commerce manager for a hotel chain

Conference and events

  • Events manager, Chicago Institute of Technology
  • Nagoya Tourism and Convention Bureau, Japan
  • Business and conference tourism company, Paris
  • Conference producer for an HR company

Hotels and hospitality

  • Hotel quality standards auditor, UK
  • Hotel manager, France
  • Intercontinental hotel, Lebanon
  • Corporate revenue manager for a European hotel chain

Transport

  • Marketing and sales, Eurostar
  • Regional manager for an international rail company
  • British Airways
  • El Al

Travel journalism

  • Editor, Tourism Concern
  • Journalist on business tourism magazine, Greece
  • Governments and tourism boards
  • Mexico tourist board
  • Mauritius tourism development board
  • Tourism officer, Tuscany Regional Authority
  • Manager for the meeting, incentive, conference and exhibitions sector for a national tourist board

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015–16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you’ll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course
  • find part-time/vacation, placement and graduate jobs, including voluntary experience
  • find international opportunities to enhance your employability
  • market yourself effectively to employers
  • write better CVs and application forms
  • develop your interview and enterprise skills
  • plan your career with our careers consultants
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year

Find out more about the Career Development Centre.

Fees and Funding

UK and EU tuition fee: £8,000 (Price per academic year)

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about postgraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

International tuition fee: £12,500 (Price per academic year)

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Course Location

Our Marylebone Campus has benefitted from a multi-million pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to the Faculty of Architecture and the Built Environment and Westminster Business School. For more details, visit our Marylebone Campus page.

Field trips

We believe that field trips can make a huge contribution to student learning and course enjoyment and we take full advantage of our superb location to make visits to London hotels, event venues, visitor attractions and cultural sites.

At postgraduate level there is a residential field trip in the first semester to a UK destination, with some assessment work attached to the visit. There are also several London-based visits throughout the course.

A group of students on a field trip

Find out more

Tourism and Events Postgraduate courses and careers

Watch our interview with Course Leader Dr Claire Humphreys and Tourism and Events students.

 

Tourism and Events at the University of Westminster

Watch our video to find out more about studying Tourism and Events courses with us.

Entry requirements and the learning experience

Course Leader Dr Claire Humphreys and tourism and events students talk about course entry requirements and what it is like to study here.

Tourism and Events online information session

Watch the video from our recent online information session  to find out more about our postgraduate Tourism and Events courses.

Contact us

Call our dedicated team on:

+44 (0)20 7915 5511

Opening hours (GMT): 9am-5pm Monday to Friday

[email protected]

More information

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