The Airline Industry
Module code: 5TOUR005W
Faculty: Faculty of Architecture and the Built Environment – available to Westminster Business School students only
Credit Level: 5
Credit value: 20
Available to: Westminster Business School students only, however students on some courses are unable to choose Westminster Electives – see list of exemptions. Please note elective modules are subject to availability.
This module examines the nature of demand for airline services, exploring the economic, commercial and operational characteristics of the industry, and assessing the low-cost and charter sector. You will evaluate the traditional role of regulation and the implications of deregulation, appraise current marketing trends, and discuss the broader environmental implications of industry growth.
Subjects covered by the module syllabus include the nature and patterns of demand for airline services, forecasts and future developments, the international regulatory environment, the structure and determinants of airline costs, airline revenues, pricing and yield management, the development of airline alliances/mergers and their rationale, and environmental impacts and moves towards sustainability. By the time you complete the module you will be able to evaluate the market for international airline services, assess the significance of the international regulatory aviation environment, and analyse the major economic, marketing and management principles and theory of the international airline industry. You will also be able to explain the external environment within which the international airline industry operates, and examine the main sustainability issues.
Teaching and learning will be delivered mainly through lectures, supported by seminars and tutorials. Assessment is based around two key pieces of written work – an individual seminar short paper, and an individual report.