Social Media for Business

Module code: 6BDIN004W
Faculty: Westminster Business School
Credit Level: 6
Credit value: 20
Available to: Westminster Business School students only, however students on some courses are unable to choose Westminster Electives  – see list of exemptions. Please note elective modules are subject to availability.

This module investigates the role of social media platforms in an organisational context, and explores how their adoption fits into operations and supports business objectives. It will enable you to tailor social media to given business needs and develop strategies for successfully using social platforms in proactive and reactive environments. Subjects you will cover include the application of social media and social networking tools on different types of business processes, the role of technology, delivery and environment in social media adoption, the social organisation/social business – trends, customisation, personalisation and engagement, enhancing enterprise performance through social media, and legal, ethical and social implications.

By the end of the module you will be able to analyse and differentiate between the range of social media platforms, applications and tools and their appropriate deployment, and propose the most effective social media solutions to improve business performance. You will also be able to evaluate the potential impact of implementing enterprise social media in diverse organisational cultures, identify opportunities to use it to innovate within organisational processes, products and services, and understand the social and ethical relationship between social media and public relations practice.

Teaching and learning methods will involve a mix of lectures, seminars and workshops, as well as a poster presentation. Alongside the presentation, your assessment will be based on an end-of-module individual academic consultancy report of 4,000 words.

This module will only be available from 2017/18 academic year.