Cultural Industries and Media Markets

Module code: 5MEST011W
Faculty: Westminster School of Media, Arts and Design 
Credit Level: 5
Credit value: 20
Available to: Westminster School of Media, Arts and Design students only, however students on some courses are unable to choose Westminster Electives  – see list of exemptions. Please note elective modules are subject to availability.

This module focuses on how media industries have historically operated, and how they are being changed by technological and other developments affecting both content and advertising markets. It draws on various traditions of scholarly enquiry including critical political economy, business and management theory, and media production studies. By understanding how media industries operate and are transformed, we can better appreciate some of the forces shaping working conditions within the sector, and ultimately the kinds of media text – news, TV and radio shows and digital content – that gets created.

By the time you complete the module, you will recognise the different academic traditions in the study of media industries, and be able to identify the distinctive economic features of media goods and markets (including the role of advertising as the main revenue source for many media organisations). You will have a critical understanding of the economic significance for media industries of contemporary developments, be able to explain how economic, organisational, regulatory and technological forces have historically shaped media production, distribution and consumption, and also be able to draw on basic economic concepts and analytical frameworks to undertake a media business case-study.

The module will be delivered through a combination of lectures, seminars and tutorials, with assessment based on a case study and an academic essay.