Module code: 6BUCL004W
Faculty: Westminster Business School
Credit Level: 6
Credit value: 20
Available to: Westminster Business School students only, however students on some courses are unable to choose Westminster Electives – see list of exemptions. Please note elective modules are subject to availability.
This module examines the legal and regulatory controls on the marketing of goods and services, and you will consider the issues arising from the application of consumer legislation and policy making to marketing problems within the organisation. The module seeks to build on your knowledge of contract and tort law to explore current legislation including the Consumer Protection Act 1987, the Consumer Rights Act 2015 and cases dealing with consumer protection issues such as product liability, misrepresentation and unfair trading regulations. You will also explore civil and criminal law relating to business transactions, the institutional framework, voluntary and pressure groups and their impact on consumer protection, and the proposals for enhancing consumer protection.
By the end of the module you will be able to describe and evaluate the law relating to the marketing and sale of consumer goods and services, and the remedies available to consumers in contract and tort. You will know the main state and self-regulatory institutions relating to consumer protection, and be able to evaluate the consumer protection available to consumers and traders.
The module will be delivered through a combination of lectures, seminars and workshops, with assessment based on a coursework essay and a closed-book exam.
This module will only be available from 2017/18 academic year.