Artist Development for Commercial Music Performance

Module code: 4MUSH006W
Faculty: Westminster School of Media, Arts and Design 
Credit Level: 4
Credit value: 20
Available to: Westminster School of Media, Arts and Design students only, however students on some courses are unable to choose Westminster Electives  – see list of exemptions. Please note elective modules are subject to availability.

This module will encourage you to develop your identity and entrepreneurialism as a creative practitioner in relation to the creative industries, and explore ways to add ‘value’ to your work. You will develop critical analysis tools to relate your work within a broader context and locate potential destinations for your work.

By the time you complete the module you will have carried out independent research into a chosen genre or field, focusing on a breakthrough artist; recognise the advantage of an artistic identity within commercial music; and understand the ways in which artistic identity can be constructed. You will have engaged in constructing a brand identity, increased your understanding of genre trends and cultural gatekeepers, and developed an artist development plan to clarify and foster your own unique artistic identity within the 21st century creative industries. Through researching and planning your artist development presentation, you will also develop the required attributes to advance your creative and critical capacity.

Teaching and learning involves a variety of methods, including whole-class lectures (featuring presentations from leading industry figures), group work, seminars and tutorials. Assessment will be based around three main pieces of work – your brand portfolio, a 1,500-word research report, and a 10-minute presentation outlining your artist development plan.