The 9-month long project, with a value of £84,000, to develop the innovative supplement will be carried out by Dr Zariwala at the University of Westminster for supplement firm Tashee Health UK.
Consumers are overwhelmed by choice, particularly in view of the highly visible marketing campaigns and product endorsements. However, only a small proportion of the supplement products available are backed by sound evidence based research.
Dr Zariwala said: “The good news is that current market trends suggest that consumers are increasingly more aware of issues such as quality, potency and bioavailability of nutrients they consume as supplements.
“There is a need for supplement products that have been developed and validated scientifically and this is an exciting opportunity for me to be leading such a product development project for Tashee Ltd,” he added.
Tanya Shukla and Dr Masood Moghul from Tashee Health UK said: “Coming from a scientific background, evidence based food and supplement products have always been important to us as consumers. This is why when we had an idea to engineer one of our own such products we chose to work with the University of Westminster’s Faculty of Science and Technology and in particular Dr M. Gulrez Zariwala to help us develop our concept from an idea to a working product.”
Dr Zariwala has a research background in iron metabolism and nanotechnology based nutrient delivery and has been conducting research on developing oral nutritional supplement technologies for the past eight years. This work has been supported by research enterprise and innovation funding from the UK government and commercial partners with a focus on research innovation, product development and evidence based claims.
In a previous project Dr Zariwala assisted in the development of the UK’s top selling liquid iron supplement products now available worldwide, called Spatone® and Spatone Apple®. Following this, in another endeavour he developed a nanotechnology based innovative 'Micronutrient Delivery Platform' for targeted delivery of mineral nutrients to the gut to achieve high absorption.
Dr Zariwala has been also helping students on the Biochemistry BSc Honours and Biomedical Sciences BSc Honours courses to develop their own research project connected to iron and nutrient supplements.