Dr Sara Dominici publishes book on Travel Marketing and Popular Photography in Britain

Visual Culture 11 October 2017

Travel Marketing and Popular Photography in Britain

Dr Sara Dominici from the Institute for Modern and Contemporary Culture has published a new book, Travel Marketing and Popular Photography in Britain, 1888-1939 (Routledge), partly based on Sara’s research in the University of Westminster’s own archives.

Taking as its touchstone the image archive of the Polytechnic Touring Association, a London-based, originally philanthropic, travel firm, the book reveals the role that people’s increasing familiarity with the camera played in the travel industry’s shift from using lens-based images to mixed media.

Above all, this investigation uncovers the photographic desires of a new group of camera users – tourist photographers: what photographs they took and why, and how this shaped how they experienced an increasing production of travel images. The book explores lantern shows, the photography, travel and advertising press of the day, the work of official tour photographers, tourists’ personal photographs and commercial photographic competitions. It charts how the desires of tourist photographers responded to educational concerns and commercial imperatives and successively defined the expected function of travel images.

As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions projected onto photography, in what became, effectively, a struggle over the interpretation of the travel image itself.

About the author

Dr Sara Dominici is a Lecturer in Cultural Studies and Course Leader for the Art and Visual Culture MA at the University of Westminster, London. Her writing focuses on the history and culture of photography, the relationship between photography and the archive, cultural technologies and modernity, and, more broadly, the interdisciplinary study of visual culture and cultural studies.


About the University of Westminster:

The University of Westminster boasts a vibrant learning environment attracting more than 20,000 students from over 150 nations and we continue to invest in our future with new developments, research projects and new ideas.

We offer highly attractive practice-based courses that are independently rated as excellent, many with international recognition. Our distinguished 175-year history has meant we lead the way in many areas of research, particularly politics, media, art and design, architecture and biomedical sciences, and our position in the city of London allows us to continue to build on our close connections with leading figures and organisations in these areas as well as in the worlds of business, information technology, politics and law.

Our commitment to educating graduates for the needs of professional life attracts high quality students from within the UK and around the globe.

Internationalisation, employability and sustainability are key elements in the University of Westminster’s vision for the future and we strive to ensure the very highest standards are met and maintained.


For the media


For the media

Here we hope you find everything you will need to research, write and publish your story or blog post.