News and events


‘What it takes’ series hosts Alumni panel on ‘What it takes to develop your own online brand and app’

22 February 2019

What it takes

The event, part of the ‘What it takes’ series, took place on Tuesday 19 February at the Little Titchfield Street campus and hosted a panel of Westminster alumni who shared their advice on launching and developing online brands and apps.

Speakers in the panel included Howard Pull, Strategic Development Director at MullenLowe Profero who graduated from the Marketing MA, Aliona Sladzinskaya, Co-Founder and CEO of and Co-Founder and Tech Director at who graduated from the Management MA, and Kristian Matthews, Software Developer and Director of Cozy Glow who graduated from the Multimedia Computing and Animating BSc.

Topics covered included the journey from developing to launching online brands and apps, what can make them or break them, and how to find and retain loyal users. The panel provided an insight into how to do this as well as share advice on the skills required to do so, drawing from their varied experience.

Howard Pull, one of the speakers, said: “The What It Takes event was a great opportunity to share knowledge and connect with a passionate community looking to develop the next wave of digital experiences."

The panel discussion was followed by a Q&A session, refreshments and networking.

Find out more about the ‘What it Takes’ series organised by the Westminster Alumni Relations team.


About the University of Westminster:

The University of Westminster boasts a vibrant learning environment attracting more than 20,000 students from over 150 nations and we continue to invest in our future with new developments, research projects and new ideas.

We offer highly attractive practice-based courses that are independently rated as excellent, many with international recognition. Our distinguished 180-year history has meant we lead the way in many areas of research, particularly politics, media, art and design, architecture and biomedical sciences, and our position in the city of London allows us to continue to build on our close connections with leading figures and organisations in these areas as well as in the worlds of business, information technology, politics and law.

Our commitment to educating graduates for the needs of professional life attracts high quality students from within the UK and around the globe.

Internationalisation, employability and sustainability are key elements in the University of Westminster’s vision for the future and we strive to ensure the very highest standards are met and maintained.

For the media

For the media

Here we hope you find everything you will need to research, write and publish your story or blog post.