Westminster Graduate’s Food App Shortlisted for Multiple Awards
Marketing 14 September 2016
TakeMeOut matches the best restaurant deals for users with their location and preferences and challenges the issue of food surplus that ends up as waste by providing a direct link between independent restaurants and local customers by offering discounts and off-peak food offers.
The app has so far been a great success, winning the Big Ideas Competition (Nacue) and being shortlisted for the Shell Live Wire Smarter Future Programme and NACUE Varsity Pitch Competition 2016.
The idea for TakeMeOut first started at a HACKminster event, organised by NACUE and hosted at the Westminster. Diana said: “This experience provided feedback from entrepreneurs, investors, attendees and other innovators.”
Following the HACKminster event Diana and Max Antoci developed the business proposal further to win the Big Ideas Competition. This fast-tracked the app to the NACUE Varsity Pitch Competition 2016 semi-final, with an opportunity to pitch for £10,000 in October 2016 and the Shell Live Wire Smarter Future Programme which provides £5,000 in start-up funding to the winner to help young entrepreneurs with the most innovative business ideas to tackle the biggest energy and resource challenges.
Diana said: “We forecast that a TakeMeOut user could save between £1000 up to £2000 per year if he or she purchases discounted food when deciding to eat out.”
“It has a huge potential to fight against this waste which is hurting our country’s economy almost £760 million every year.” The app would also help the environment.
Diana also praised University of Westminster for teaching her the skills to develop and market her app.
She said: “At the University of Westminster I have acquired excellent knowledge of integrated marketing communications strategies that I have used along this pathway to identify the current gaps in the market and provide solutions to match consumer’s need.”
Diana’s advice for future entrepreneurs advised them to not work alone but seek guidance by a mentor.
She said: “Mentoring is essential to encouraging the leaders of the future. Surround yourself with the right people and you can prove yourself that it is possible to succeed, it is possible to reach your goals and accomplish your mission.”
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