Luca Cacciolatti co-authors new book on entrepreneurial marketing
Marketing 25 September 2015
The monograph Entrepreneurial Marketing for SMEs, is aimed at beginners and experienced academics alike, covering a range of key topics from basic concepts to a more advanced level.
The reader is taken through the key areas of understanding the contemporary challenges of entrepreneurial marketing, including entrepreneurial cognition and learning, the role of structured marketing information in supporting SMEs’ decision making, internationalisation and value propositions.
The monograph is co-authored with Soo Hee Lee and released by Palgrave Macmillan.
About the authors
Luca Cacciolatti is a Senior Lecturer in Marketing at University of Westminster. He is also a visiting professor at University of Science and Technology of China in the People’s Republic of China.
Soo Hee Lee is Professor in Organisation Studies at Kent Business School, University of Kent, and an adjunct professor at the Graduate School of Culture Technology, KAIST. He has published in journal such as Journal of Management Studies and Journal of International Business Studies. More recently he has written on user experience design and digital remediation of art and culture.
About Westminster Business School
Westminster Business School, University of Westminster, is one of London’s leading centres for professional business education. The School offers a wide range of undergraduate, postgraduate and professional programmes, including the AMBA accredited MBA.
All of our degrees are professionally focused and prepare students for working in their chosen careers. Alongside our quality courses, students have opportunities to enhance their practical experience through internships, professional placements and study abroad. Our central London location provides strong links with the business and government communities enabling us to bring practitioners and experts into the classroom on a regular basis.
We have a diverse student population which reflects London’s demographic variety and every year we welcome hundreds of students from Asia, Australia, continental Europe and the United States. We also have visiting scholars and researchers from all over the world. Although we are a school with a strongly international outlook, we also offer a range of part-time qualifications for working professionals.