WBS students: join our free seminars organised with the Institute of Promotional Marketing
6 March 2014
You're invited to the first in a series of free seminars that will bring together industry practitioners, academics and speakers in order to examine and discuss the most important and often controversial topics in promotional marketing today.
The seminar will be followed by a reception and networking opportunity.
Head of Insight for the Institute of Promotional Marketing, Paul will talk about insights into the promotion spectrum, from discounts to mobile.
Former Head of Insight for the Institute of Promotional Marketing and author of "Beyond Shopper Marketing", Colin will talk about his views and case studies on how current promotion techniques can be re-invented to meet the challenge of the discount environment.
Senior lecturer at Westminster Business School, Richard has been investigating the biometric responses to sales promotions.
About the University of Westminster:
The University of Westminster boasts a vibrant learning environment attracting more than 20,000 students from over 150 nations and we continue to invest in our future with new developments, research projects and new ideas.
We offer highly attractive practice-based courses that are independently rated as excellent, many with international recognition. Our distinguished 175-year history has meant we lead the way in many areas of research, particularly politics, media, art and design, architecture and biomedical sciences, and our position in the city of London allows us to continue to build on our close connections with leading figures and organisations in these areas as well as in the worlds of business, information technology, politics and law.
Our commitment to educating graduates for the needs of professional life attracts high quality students from within the UK and around the globe.
Internationalisation, employability and sustainability are key elements in the University of Westminster’s vision for the future and we strive to ensure the very highest standards are met and maintained.