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WBS students: join our free seminars organised with the Institute of Promotional Marketing

6 March 2014

State of the Nation: Shopper Marketing and the Promotions Industry
Date/time: Thursday 6 March, 6.30-8.30pm
Venue: Marylebone Campus, Hogg Lecture Theatre

You're invited to the first in a series of free seminars that will bring together industry practitioners, academics and speakers in order to examine and discuss the most important and often controversial topics in promotional marketing today.

The seminar will be followed by a reception and networking opportunity.

Speakers 

Paul Godwin

Head of Insight for the Institute of Promotional Marketing, Paul will talk about insights into the promotion spectrum, from discounts to mobile.

Colin Harper

Former Head of Insight for the Institute of Promotional Marketing and author of "Beyond Shopper Marketing", Colin will talk about his views and case studies on how current promotion techniques can be re-invented to meet the challenge of the discount environment.

Richard West

Senior lecturer at Westminster Business School, Richard has been investigating the biometric responses to sales promotions.

 

Register now


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