8 April: MBA Tuesday Club
7 March 2014
From Big Data to Smart Data: data is only useful if used in a smart way
In this talk Stephan Ludwig will focus on how businesses and organisations can analyse and exploit the feedback that they receive daily through websites, social networks, blogs and tweets.
Stephan will present insights from his research on using advanced text-mining and modelling techniques and programs to identify and manage:
- social media sentiment
- social media impact
- targeting and re-targeting customers
- deceptions in B2B relationship marketing management (CRM)
About Stephan Ludwig
- PhD, Maastricht University
- MSc, Maasricht University
- BSc (Hon), University of Cape Town
Having graduated with Honours in the Bachelor of Business Science programme at the University of Cape Town, Stephan also completed an MSc in Strategic Marketing at Maastricht University. Alongside his dissertation on the business implications of online customer conversations, he worked part-time as a research consultant for InSites Consulting.
Stephan was then employed as a market research consultant for the financial service industry at YouGov Deutschland. His work predominantly included research and consultation in the financial service industry and FMCGs, and for strategic consultancies.
Stephan currently is a senior lecturer at the University of Westminster, where he leads the Marketing for Managers module (MBA) and teaches Retailing, Branding and Principles of Marketing (BA).
Stephan previously also taught: Market Research, Consumer Behaviour (MSc) and Management of Operation and Product Development (BSc) at Maastricht University, as well as Consumer Behaviour (BSc) at the University of Cape Town.
As an expert on text analytics, social media and online community management Stephan's work is published in international journals, such as the Journal of Marketing and research magazines including Research-Live, Esomar and Casro. In addition, he frequently presents at conferences such as EMAC and Marketing Science.
About the University of Westminster:
The University of Westminster boasts a vibrant learning environment attracting more than 20,000 students from over 150 nations and we continue to invest in our future with new developments, research projects and new ideas.
We offer highly attractive practice-based courses that are independently rated as excellent, many with international recognition. Our distinguished 175-year history has meant we lead the way in many areas of research, particularly politics, media, art and design, architecture and biomedical sciences, and our position in the city of London allows us to continue to build on our close connections with leading figures and organisations in these areas as well as in the worlds of business, information technology, politics and law.
Our commitment to educating graduates for the needs of professional life attracts high quality students from within the UK and around the globe.
Internationalisation, employability and sustainability are key elements in the University of Westminster’s vision for the future and we strive to ensure the very highest standards are met and maintained.