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Global companies challenge students to come up with business ideas

17 October 2013

Glasses placed on a newspaper

A recent article in The Times shows how projects such as the Coca-Cola Hackathon, which involved our business students, can help companies to find solutions to real-life issues.

According to the newspaper, events like the Coca-Cola Hackathon, which took place earlier this year with our business students, are proof that companies are always looking for bright new ideas from students and it’s these schemes that motivate students to achieve more.

After a 24-hour lockdown to develop ideas, the winning team won the £1,000 prize. "We also came up with a location-based app for arranging to meet friends at Bella Italia and a photo booth where you get your photo taken free each time you buy a coke", says Bruna Gonçalves, one of our BA Marketing Communications students.

The article also presents the company's perspective in its interview with Kristin Berg, associate Director of Digital Shopper Marketing for Coca-Cola.

About the University of Westminster:

The University of Westminster boasts a vibrant learning environment attracting more than 20,000 students from over 150 nations and we continue to invest in our future with new developments, research projects and new ideas.

We offer highly attractive practice-based courses that are independently rated as excellent, many with international recognition. Our distinguished 180-year history has meant we lead the way in many areas of research, particularly politics, media, art and design, architecture and biomedical sciences, and our position in the city of London allows us to continue to build on our close connections with leading figures and organisations in these areas as well as in the worlds of business, information technology, politics and law.

Our commitment to educating graduates for the needs of professional life attracts high quality students from within the UK and around the globe.

Internationalisation, employability and sustainability are key elements in the University of Westminster’s vision for the future and we strive to ensure the very highest standards are met and maintained.

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