In the media
iNews: Kodak’s cryptocurrency will transform the way photography companies make their money
Accounting, Finance and Economics 16 January 2018
Dr Coker explained that even though Kodak completely missed out on the digital photography evolution, the decision to launch its own cryptocurrency is worth the recent spark of excitement and interpreted their step as a positive sign that more cryptobranding is on its way.
He said: “Regardless of the specific reasons, the underlying cryptocurrency technology will position Kodak as agent, financial intermediary and banker for photographers. Effectively Kodak will be able to control the full life cycle of a photograph’s use, extracting a fee at every stage. This is unprecedented when looking at the businesses of existing stock photography companies, who control but one component.”
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