In the media
i newspaper: Anastasia Kavada on celebrity influence in environmental campaigning
30 January 2018
Dr Kavada explained that influencers can connect an environmental campaign with a new audience.
She said: “You may follow a model because you are interested in fashion, but then you will come across their post about the environment, and this is something you might not otherwise have thought about.”
On the other hand, Dr Kavada also noted that “a cute animal picture” can oversimplify a complex campaigning issue like climate change.
“If you think about climate change, visuals like that of a polar bear have become the symbol of that fight, but maybe you lose the complexity of a much more complicated issue.”
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