In the media
BBC Radio 4: The Power of Twitter
Journalism and Digital Media 20 December 2018
In his interview, Professor Fuchs explained how commercial social media platforms such as Twitter, playing a huge role in our politics, could be a danger to democracy: “Twitter is not a communication company but an advertising company. It is all about selling targeted advertising, the accumulation of economic capital, visibility, followers in the very structure of Twitter itself.
“It is somehow a quite individualistic rather than a social media platform. It creates a huge asymmetry of communication power which does not allow us to speak of a public sphere.”
Speaking about the effect of Twitter bots, he also said: “It undermines political communication in the public sphere because it becomes difficult to discern what is communicated by a human being and what is being communicated by a machine. If a message has 10,000 retweets, people will really look at it but if 70 per cent of this message was retweeted by bots then it is not really attention or positive agreement given by human beings.”
About the University of Westminster:
The University of Westminster boasts a vibrant learning environment attracting more than 20,000 students from over 150 nations and we continue to invest in our future with new developments, research projects and new ideas.
We offer highly attractive practice-based courses that are independently rated as excellent, many with international recognition. Our distinguished 180-year history has meant we lead the way in many areas of research, particularly politics, media, art and design, architecture and biomedical sciences, and our position in the city of London allows us to continue to build on our close connections with leading figures and organisations in these areas as well as in the worlds of business, information technology, politics and law.
Our commitment to educating graduates for the needs of professional life attracts high quality students from within the UK and around the globe.
Internationalisation, employability and sustainability are key elements in the University of Westminster’s vision for the future and we strive to ensure the very highest standards are met and maintained.