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Global Marketing alumna Alina Abramovich appointed Director of Marketing Communications at Swissôtel Krasnye Holmy
Marketing 12 January 2018
Alina graduated from the University of Westminster’s Global Marketing BA Honours course (now International Marketing BA Honours) in 2012 and since then she has managed to gather extensive experience in the hospitality sector. She was previously responsible for managing the marketing and public relations for household hotel brands Radisson Blu and Marriott.
As Director of Marketing communications, Alina will be a key link in the team of the five-star Swissotel Krasnye Holmy in Moscow, providing PR support and implementing their marketing strategy, and thus strengthening the hotel's position in the hotel market of the Russian capital.
Until recently, Alina Abramovich served as Regional Director for the marketing and public relations of hotels, operated by Interstate Hotels & Resorts in Sochi. The company's portfolio in the region includes four hotels with a total number of over 1100 rooms, including the flagship Sochi Marriott Krasnaya Polyana.
Jan Hovanec, General Manager of Swissotel Krasnye Holmy, said: "I would like to congratulate Alina on her appointment. Her experience of successfully creating and conducting advertising campaigns, press events, as well as launching partner programmes cannot be overemphasized, so her professional skills will undoubtedly improve both the financial performance and the recognition of the Swissotel brand."
Photo credits: frontdesk.ru
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