Global Marketing alumna Alina Abramovich appointed Director of Marketing Communications at Swissôtel Krasnye Holmy

Marketing 12 January 2018

Westminster alumna Alina Abramovich takes up the position of Director of Marketing Communications at Swissôtel Krasnye Holmy, rated as one of Russia’s top 25 luxury hotels.

Alina graduated from the University of Westminster’s Global Marketing BA Honours course (now International Marketing BA Honours) in 2012 and since then she has managed to gather extensive experience in the hospitality sector. She was previously responsible for managing the marketing and public relations for household hotel brands Radisson Blu and Marriott.

As Director of Marketing communications, Alina will be a key link in the team of the five-star Swissotel Krasnye Holmy in Moscow, providing PR support and implementing their marketing strategy, and thus strengthening the hotel's position in the hotel market of the Russian capital.   

Until recently, Alina Abramovich served as Regional Director for the marketing and public relations of hotels, operated by Interstate Hotels & Resorts in Sochi. The company's portfolio in the region includes four hotels with a total number of over 1100 rooms, including the flagship Sochi Marriott Krasnaya Polyana.

Jan Hovanec, General Manager of Swissotel Krasnye Holmy, said: "I would like to congratulate Alina on her appointment. Her experience of successfully creating and conducting advertising campaigns, press events, as well as launching partner programmes cannot be overemphasized, so her professional skills will undoubtedly improve both the financial performance and the recognition of the Swissotel brand."

Learn more about studying on the International Marketing BA Honours course.

Photo credits:

About the University of Westminster:

The University of Westminster boasts a vibrant learning environment attracting more than 20,000 students from over 150 nations and we continue to invest in our future with new developments, research projects and new ideas.

We offer highly attractive practice-based courses that are independently rated as excellent, many with international recognition. Our distinguished 175-year history has meant we lead the way in many areas of research, particularly politics, media, art and design, architecture and biomedical sciences, and our position in the city of London allows us to continue to build on our close connections with leading figures and organisations in these areas as well as in the worlds of business, information technology, politics and law.

Our commitment to educating graduates for the needs of professional life attracts high quality students from within the UK and around the globe.

Internationalisation, employability and sustainability are key elements in the University of Westminster’s vision for the future and we strive to ensure the very highest standards are met and maintained.

For the media

For the media

Here we hope you find everything you will need to research, write and publish your story or blog post.