Course Overview

Attendance
UK/EU Fees £8,000 *
International Fees £16,500 *
Alumni Discount See details
Duration 1 year

* Price per academic year

Course summary

The course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to equip you to take up an entry-level position in today’s media organisations. 

You will learn how media organisations are engaging with the challenges resulting from the emergence of digital media technologies and platforms. The course introduces you to the processes by which media organisations develop their corporate strategies, business plans, marketing and production operations as they respond to radical change in the commercial environment. 

The course is designed to enable you to find and take up work placements and internships at media organisations in London during the course of your studies. Our students have successfully completed internships at TV production companies like the BBC, technology companies like Google, as well as many other multimedia, advertising and news organisations in London. Some have successfully started their own businesses in the UK. 

Whether you are planning a career in a media organisation or seeking to create your own new business start up, the MA International Media Business aims to provide the analytical insight, operational knowledge and planning skills you will need to prosper. The course is taught alongside a suite of Masters courses in Westminster’s highly successful Centre for Creative Industries Management. 

Course structure

The following modules are indicative of what you will study on this course.

Core modules

A taught module and group workshops in the first semester guides you in conducting a major piece of independent research which could be either practical or academic in focus. In the second semester you will receive individual tuition in how to develop your research questions, collect and analyse data. The dissertation is a 15,000-word piece of original research on a topic agreed with your supervisor and related to the business, economic, political or cultural factors shaping the performance and practices of media businesses.

The major project is an optional culminating project, which will allow you to undertake a substantial, practically-oriented final assignment, and will test your ability to apply theory, research, and synthesis skills in the analysis and solving of a specific industry problem or in the securing of an identified opportunity and to reflect critically on its execution. Tutors will work with you to scope the project and formulate the proposal.

 

This module integrates Business Strategy and Planning. You will conduct case study analysis of a media company facing major environmental changes, you will learn how to produce a competitive analysis of a media organisation and present strategy recommendations to faculty. In teams, you will learn how to develop a new media business idea, write a business and financial plan and present this to a panel of industry experts and media investors. 

This module introduces the economics of the media and content industries, including broadcasting, print, film, recorded music and interactive media. You will learn how to research and produce a market report examining the revenue and cost structures of these industries, and the economics of key processes of production, distribution and consumption. You will also learn to use tools enabling decision-making based on quantitative market data. 

This module enables you to develop your practical and critical understanding of how media content is created and distributed. You will develop and improve your newswriting techniques for different media platforms; learn how to develop research and write your own professional blog; design a website in teams using individual and team working skills; acquire a knowledge of ethical considerations faced by journalists. 

As London is the media capital of Europe, there is a great opportunity for you to take work experience as a part of the course. This could be in long established companies or start-ups. While the course team and work experience unit will advise you on placements, it is your responsibility to actively pursue work placement opportunities. Our students have secured work placements at media companies including: the BBC, Universal Music, Blue Rubicon PR, Kameleon Brand Engagement, and Paul Smith Fashion. 

Optional modules

This module examines key developments in the media and communications industries associated with the logic of globalisation. You will explore the complex nature of the globalisation process, focusing on the emergence of both supra-national and sub-national developments, and explore the relationship between new contexts of production and questions of collective culture and identity. 

Such as:

  • Consumer PR
  • Fashion Marketing

Entry Requirements

You should possess, or be expecting, a good first degree (equivalent to at least an Upper Second or a minimum Grade Point Average (GPA) of 3.00) from a recognised university and/or have relevant professional experience. Particular consideration will be given to mature applicants.

If English is not your first language, at the point of application, you will need to include evidence of your English language ability. You should have a minimum of IELTS 5.5 overall with a minimum of 5.5 in writing (or equivalent English language qualification). At the start of the masters course, you will need to have an overall IELTS score of 6.5 with 6.0 in each element, or have successfully passed a Westminster pre-sessional English course. 

Applicants may additionally be asked to write 500 words on a topic assigned by the University. As far as possible, telephone interviews are conducted before offers of admission are made. In these, the interviewer looks for evidence of interest in and commitment to the study of communication, as well as analytical skills.

View more information about our entry requirements and the application process.

You should possess, or be expecting, a good first degree (equivalent to at least an Upper Second or a minimum Grade Point Average (GPA) of 3.00) from a recognised university and/or have relevant professional experience. Particular consideration will be given to mature applicants.

If English is not your first language, at the point of application, you will need to include evidence of your English language ability. You should have a minimum of IELTS 5.5 overall with a minimum of 5.5 in writing (or equivalent English language qualification). At the start of the masters course, you will need to have an overall IELTS score of 6.5 with 6.0 in each element, or have successfully passed a Westminster pre-sessional English course. 

Applicants may additionally be asked to write 500 words on a topic assigned by the University. As far as possible, telephone interviews are conducted before offers of admission are made. In these, the interviewer looks for evidence of interest in and commitment to the study of communication, as well as analytical skills.

More information

Careers

International Media Business students have gone on to work for many social media business including Facebook, Youtube, Google as well as traditional media firms like Sky, Disney and Bloomberg. They have also worked as creatives and digital content producers for small and large business including Land Rover, AEG and BSI Global. Others have continued their education at PhD level.

 

Our Careers and Employability Service is here to support you to achieve your full potential.
 
With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we provide you with a variety of opportunities to work and develop new skills. As a University of Westminster student, you’ll have access to our services throughout your studies and after you graduate.
 
We can help you:
    •    find work placements, graduate jobs or voluntary experience related to your course
    •    discover international opportunities to enhance your employability
    •    write effective CVs and application forms
    •    develop your interview and enterprise skills
    •    plan your career with our career consultants
    •    gain insights into your chosen industry through mentoring
    •    meet employers and explore your career options at our employer fairs, careers presentations and networking events 
 
Find out more about the Careers and Employability Service.

 

Find out more about other employability initiatives at the University of Westminster. 

Fees and Funding

UK and EU tuition fee: £8,000 (Price per academic year)

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about postgraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs 

See what you may need to pay for separately and what your tuition fees cover.

 

International tuition fee: £16,500 (Price per academic year)

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs 

See what you may need to pay for separately and what your tuition fees cover.

Course Location

The vibrant home of Westminster School of Media, Arts and Design, the Harrow Campus offers one of the richest portfolios of creative industry research and learning in Europe. The recent redevelopment of the campus has seen the creation of fluid, informal learning spaces, dedicated project and gallery spaces and a revamped library. For more details, visit our Harrow Campus page.

Contact us

Contact the Course Enquiries Team:

+44 (0)20 7915 5511

[email protected]

Opening hours (GMT): 9am–4.30pm Monday to Friday

More information

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