The Global Media Business MA, awarded by the University of Westminster is the final award, of a two-year programme managed jointly by Westminster and the Communication University of China (CUC). Conferred by the University of Westminster, the Masters degree is also licensed and recognised by the Ministry of Education of the People’s Republic of China.
Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.
The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.
The course is delivered by academic staff with lengthy experience of advising and managing media organisations. Teaching methods are based around practical problems and include in-class exercises and individuals and group projects and assessment. Assignments will enable you to develop and apply your skills in creative project development and business planning.
The Global Media Business MA is a full-time course, delivered using a combination of full-time and intensive block mode teaching. Although a collaborative programme, the final degree is assessed and awarded by the University of Westminster, and is governed by its regulations and quality assurance procedures.
The course provides a rounded suite of managerial and commercial skills, rooted in a critical understanding of today's media and content industries, building on our role as a leader in UK media research. Practice-based assignments, such as the integrating business-planning project, play an essential role in enabling you to apply ideas and learning in a creative fashion.
The course consists of seven credit-bearing modules.
Delivery of the Global Media Business MA is divided between Beijing and Westminster’s Harrow campus. The first semester is taught by UK faculty staff making regular visits to Beijing. They deliver the programme in intensive teaching blocks, typically of 2-4 days teaching.
Block mode teaching is interspersed by guided independent study and project work. Downloadable lectures and supplementary information is provided via the University’s Virtual Learning Environment. Tutors are also available for remote tutorials using services such as Collaborate, Skype or WeChat.
Semester One – China
The module addresses the fundamental challenges involved in organising and managing the operation of media companies. It examines the degree to which it is possible to apply conventional management techniques for achieving efficiency and quality in the creative and editorial processes of media organisations. In particular the module focuses on how digitisation and convergence are changing the methods of managing those processes.
This module provides an overview of the course and the strategic and operational disciplines required for modern media executives. It also introduces you to a number of conceptual tools that you will use throughout the course. The module analyses key drivers for change within media industries and the context for managerial decision-making. You will also acquire important skills in report-writing and professional presentation techniques.
This module will introduce you to the economics of the media and content industries, including broadcasting, print, film, recorded music and interactive forms. You will examine the revenue and cost structures of these industries, and the economics of the key processes of production, distribution and consumption. The module provides tools enabling decision-making based on market data.
Semester Two – London
You will acquire the skills and knowledge to transform the information and insight gained through analysis into strategic recommendations and proposals for commercial initiatives. The module introduces a range of theoretical and practical tools and techniques enabling your to formulate solutions to problems and apply them in a practical and realistic fashion. The module explores structured innovation techniques, the marketing and branding of media products and services, as well as business planning.
The dissertation is a major piece of independent research applying, deepening and consolidating the knowledge and understanding acquired whilst undertaking the course. You will extend your knowledge regarding media industries and/or media management or media business practice and demonstrate a deep understanding of the field of study. You will be encouraged to focus your research upon the challenges and opportunities confronting a specific media firm, industry sector or group of media organisations.
The Professional Project will allow you to undertake a substantial, practically-oriented final assignment, demonstrating your ability to apply theory, research, and synthesis skills in the analysis and solving of a specific industry problem or in the securing of an identified opportunity and to reflect critically on its execution. Tutors will work with you to scope the project and formulate the proposal.
The module addresses the key challenges facing media organisations as they attempt to manage a period of unprecedented, radical change. The course builds on the work done in Media Management and Strategy and Media Operations and Organisation to address the practical questions of how to implement changes to the way media organisations and media professionals actually work.
How have media firms around the world dealt with the task of synthesising commercial and strategic solutions to the challenges they face? This module examines the ways in which private and public media organisations are changing. It will highlight key topical issues such as the challenge of piracy and file sharing, the switch to on-demand, and the impact of globalisation. The module combines methods derived from foresight studies with your own directed research to engage with concrete problems facing international media organisations.
This module focuses on strategic planning skills and tools required to generate effective advertising. You will study a range of planning processes/tools including account planning, market research, insight identification, media planning, connection planning and trend forecasting, in addition to working with a client brand in order to structure a business problem into a creative brief.
This module aims to develop your theoretical understanding and practical skills of leadership that are specific to media organisations. At the start of the module teaching programme you will assess your own leadership skills and identify areas you wish to develop as part of your personal career plan. You will write a report outlining how you developed and applied leadership and technical skills on a client project and the results you achieved. Finally you will update your PDP to include the leadership skills you have developed on the project.
The vibrant home of our creative, media and digital courses, the Harrow Campus offers one of the richest portfolios of creative industry research and learning in Europe. The recent redevelopment of the campus has seen the creation of fluid, informal learning spaces, dedicated project and gallery spaces and a revamped library. For more details, visit our Harrow Campus page.
You must have successfully completed a one-year MA Global Media Business Foundation Programme at the Communication University of China (CUC). Students successfully completing and passing the first year will receive a study statement certificate confirming that they have passed courses equivalent to 16-17 credits under the Chinese credit system.
Students completing the first year will also be expected to have achieved a 6.5 International English Language Testing Service (IELTS) score or higher in order to commence the second year which will be directed by University of Westminster staff.
Fees and Funding
UK and EU tuition fee: £8,500 (Price per academic year)
International tuition fee: £8,500 (Price per academic year)
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