Course Overview

Attendance
UK/EU Fees £8,000 *
International Fees £16,500 *
Alumni Discount See details
Duration 1 year

* Price per academic year

Course summary

Digital and Interactive Storytelling LAB MA is a new and innovative course, designed for digital storytellers and shaped like a media LAB. This means that during the course you will be able to produce a wide range of digital-first work for multi-platform formats. Your work will be underpinned with academic research, theories and expertise on mobile platforms, and digital interactive communication.

The course delivers industry-level professional expertise in visual communication from photography to video content creation, interactive narratives and apps for change.

You’ll be involved in creating content that extends beyond current ideas in multimedia and online productions – as our aim is to advance storytelling as a format of communication and as a practice.

We recognise how competitive the job market currently is, therefore this Master's has been created to develop your skills and knowledge in a way that will enhance your career development.

The Digital and Interactive Storytelling LAB MA prepares you for a range of industries, present and future, as entrepreneurial content creators, mobile and platform producers, photo and video journalists, interactive factual narrators, social marketers, and project managers.

The content is structured around a knowledge of platforms and communication practices, which are seamlessly knitted together into five modules.

The rethinking of photographic digital communication both in terms of media and content is what drives the notion of The Image As Storytelling. By engaging the quickly evolving worlds of photography and photojournalism within a digital-first approach, in the LAB you will learn how to engage visual communication to its full potential, and incorporate storytelling as a digital practice for interactive platforms. Through a hands-on, experimental and practice-led approach, you will reconsider today’s shifting visual vocabulary specifically for digital and interactive communication frameworks.

Interactive Factual Narratives is your background intelligence to explore and assess everything ranging from web-documentary, to games for change, VR and social mobile apps. You will be given an exhaustive overview of the field to be able to map the territory and position your practice in it. You will be guided through your creative journey with a user-centred workflow that mixes design and software methodologies to prototype and design interactive storytelling. You will be challenged by a “what’s next” approach and will be pushed to think beyond current trends.

Course structure

The course incorporates an agency media LAB approach to learning through knowledge sharing and project completion which is pragmatic and hands-on by underpinning problem solving methodologies and practice. The goal is the production of digital stories, interactive factual narratives and interactive formats of communication via iteration and collaboration.

Testing and user experience is taken into consideration at each step of the creative process. You will be encouraged to work in ways that rewards experimenting, building and refining ideas. We expect a mixed cohort, some yet to enter industry, others looking to bolster their careers or change direction and we therefore encourage a wisdom of crowds method in learning at a peer level. In doing so, you will feel part of a creative community that will support you when needed, and may serve you as a network at the end of the course.

By the end of the year you should reach a level of expertise to create innovative digital and interactive storytelling contents, having acquired a solid knowledge of the field, consolidated a multi-skilled network of people and developed digital prototypes of your ideas.  By then your project should be ready to be presented to potential financers and media partners.

The following modules, below, which are all compulsory are indicative of what you will study on this course. The following modules are indicative of what you will study on this course. 

Modules

This module provides you with a theoretical and historical overview of the field of digital-first and interactive storytelling - with a focus on factual narratives. 

It starts with questioning what is “storytelling” and what is “digital” and gives you a 360 degrees full vision of what has been created in all digital platforms in the last 20 years. 

This module provides you with the context you need to create new ideas. 

This module is all about thinking and start making hands-on your projects. 

We harness a variety of theories and practices within images, audio, and video in digital form, with an appreciation of interactive and digital artefacts.

We’ll be learning and testing strategies to pin down and research the primary and secondary audience of the project, and incorporating “what, who and why” methodologies as to transform your idea into a digital and interactive storytelling project. We’ll nurture your idea and together we’ll shape them into real projects.

This module is all about enhancing your project through creativity, design and choosing the right platform to communicate.  

A story on Instagram might be best told on TikTok. How to do so?  We will build upon skills learnt in the first semester, providing a deeper journey into the workflow for multiplatform productions. 

This module builds upon skills learnt in the first semester, Concepts such as “project scoping” will be used to establish samples of your work.  Current authoring and digital tools, including but not limited to HTML/CSS and Klynt, will be presented for you to become competent towards building digital models of varying complexity. Theories and practice of user experience, audience feedback, iterative design and user testing will be core to this module.  By the end of this module you should be knowledgeable of how to move from ideas to production, as well as in exploring technology in relation to IT designing and multimedia platforms.

Following up on the QHT’s funding to produce the mobile App – The Meta-Image, we’re currently reviewing the module structure to allocate time for the hands-on practice-based learning of how to make a mobile App.

This module will make you engage with the essential entrepreneurial skills you need to run your business. This means mastering how to compose and manage a team, how to write a realistic budget for your project, how to find potential financers and distributors, how to defend and express your ideas, how to plan a marketing strategy and how to pitch your ideas to each of the people you will need to convince while producing your project.

We’re currently assessing the possibility of accrediting students with the most widespread project management tool – The Prince2 – as part of the module’s outcomes.

This module is where a year of theoretical research meets your learnt hands-on skills into a single final project, which you will be able to showcase as you enter the professional world of the creative and media industries.

Your work builds upon what has been achieved throughout the year and consolidates it around the production of your digital or interactive story.  Through regular meetings and tutorials, you will be supervised towards your final pitch in front of a panel of industry members. 

Entry Requirements

You should normally have a good first degree or a professional qualification in an area of digital, journalism, photography, design, interactivity or visual media. Students with other first degrees will be considered, but will be required to show evidence that they possess some knowledge of, and a practice in digital storytelling or design. Home applicants will be asked to attend an interview with the course team. It is essential that you have a good command of spoken and written English language (an IELTS score of 6.5 or equivalent overall, with 5.5 in each element).

View more information about our entry requirements and the application process.

 

You should normally have a good first degree or a professional qualification in an area of digital, journalism, photography, design, interactivity or visual media. Students with other first degrees will be considered, but will be required to show evidence that they possess some knowledge of, and a practice in digital storytelling or design. It is essential that you have a good command of spoken and written English language (an IELTS score of 6.5 or equivalent overall, with 5.5 in each element).

More information

 

Careers

The course is mainly geared at giving you the right support and methodology to develop your interactive project during the course. The critical awareness and the iterative methodology that you will gain will then serve you to remain competitive in the digital creative industries you might enter in the future, regardless of the technologies they use.

Our Careers and Employability Service is here to support you to achieve your full potential.
 
With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we provide you with a variety of opportunities to work and develop new skills. As a University of Westminster student, you’ll have access to our services throughout your studies and after you graduate.
 
We can help you:
    •    find work placements, graduate jobs or voluntary experience related to your course
    •    discover international opportunities to enhance your employability
    •    write effective CVs and application forms
    •    develop your interview and enterprise skills
    •    plan your career with our career consultants
    •    gain insights into your chosen industry through mentoring
    •    meet employers and explore your career options at our employer fairs, careers presentations and networking events 
 
Find out more about the Careers and Employability Service.

 

Find out more about other employability initiatives at the University of Westminster. 

Fees and Funding

UK and EU tuition fee: £8,000 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about postgraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

International tuition fee: £16,500 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Course Location

The vibrant home of our creative, media and digital courses, the Harrow Campus offers one of the richest portfolios of creative industry research and learning in Europe. The recent redevelopment of the campus has seen the creation of fluid, informal learning spaces, dedicated project and gallery spaces and a revamped library. For more details, visit our Harrow Campus page.

Contact us

Contact the Course Enquiries Team:

+44 (0)20 7915 5511

[email protected]

Opening hours (GMT): 9am–4.30pm Monday to Friday

More information

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