Course Overview

Attendance
UK/EU Fees £9,250 *
International Fees £12,750 *
Alumni Discount See details
Duration 3 years

* Price per academic year

Course summary

This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by active practitioners, and will analyse the role PR and Advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences.

The Department’s media research interest means you study broader issues alongside students of journalism, television and radio. We have very strong links with the PR and Advertising industries, inviting in a range of guest speakers, and organising events and visits. Work experience is strongly encouraged and supported to obtain your degree and, given London’s leading position in the world of PR and advertising, it is readily available.

Our students are very successful in getting employment in PR and Advertising in the UK and across the world. Many students go on to enter postgraduate programmes.

You will learn how to analyse media output and examine the relationships between media, society, politics, culture and technology through a variety of core and option modules. You will develop an in-depth knowledge of public relations and advertising practices and the history and principles behind them, along with a critical appreciation of contemporary issues facing professionals in these industries.

The lecturers are among the top names in their field and are regularly supplemented by current practitioners. There are no exams, and all practical work is assessed on output such as individual and group activity, including written work, oral participation and presentations. All analysis work is assessed on essays, other written work or artefacts and performance in seminars.

Course structure

The following subjects are indicative of what you will study on this course.

You are introduced to key public relations and advertising skills – from writing press releases and dealing with journalists to responding to advertising briefs and understanding campaigning – as well as academic approaches to the subject. You will take media theory modules in the first year, which introduce you to the frameworks in which the media operate and some of the major theoretical tools for analysing them. They consider the place of the media in society, politics, arts and culture.

Credit Level 4

You will study online PR and advertising and campaigning in more depth. You will also learn how law and ethics relate to PR and advertising. At the same time you will take a range of media theory modules, some compulsory, some optional. Examples of optional media theory modules include: Audience Studies; Creativity; Media and the Law; News and Public Opinion; and Sex, Violence and Censorship.

Credit Level 5

You produce a major PR and advertising final project and study current issues. Past projects have appeared in print, broadcast and online media around the world. You will study Strategic Communications and another optional module, with subjects including celebrity culture and the media; media around the globe; multiculturalism and the media; and aspects of journalism.

You will also produce an academic dissertation, a substantial original piece of work on a media/ PR/advertising-related subject.

Credit Level 6

Westminster Plus Electives

 
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As part of your course you may be able to take elective modules. Electives are an exciting opportunity to widen your experience at university and to gain skills and knowledge that will help make you more employable.

Find out about Westminster Plus Electives.

Entry Requirements

Typical Offer

One of the following (or an equivalent qualification):

  • A Levels – BBB (excluding General Studies)
  • International Baccalaureate – 28 points (including a minimum of 5 in Higher English)
  • Pearson BTEC Level 3 Extended National Diploma – DDM
  • Access to HE Diploma – Pass with 45 credits at Level 3 with a minimum of 36 Level 3 credits at Merit or Distinction.

If English is not your first language, you must have an IELTS of 6.5 overall with at least 6.0 in writing.

Selected candidates will be interviewed by staff and students.

View more information about our entry requirements and the application process

  • International Baccalaureate – 28 points (including a minimum of 5 in Higher English)

If English is not your first language, you must have an IELTS of 6.5 overall with at least 6.0 in writing.

Selected candidates will be interviewed by staff and students.

More information

Careers

Students earn top marks, with 95% of graduates earning either an upper second-class honours degree (60-70%) or first-class honours degree (70% and above) classification. Westminster students are most satisfied with their educational experience among all comparable courses in London.

Westminster graduates rise above other job and postgraduate applicants. Ninety-percent of graduates find full-time employment or continue their studies. Career development is embedded in the course. Students work part-time, on placements and enjoy work-related learning across all three years of study.

Graduates work as social media strategists and creators, public relations consultants, executives and managers, account directors, planners, and assistants, media buyers and planners, copywriters and creative directors. Graduates have found employment at some of the most influential companies and agencies around the world including Ogilvy & Mather, Transport for London, Mischief PR and Deutsche Bank and the Stroke Association.

Westminster graduates earn top salaries, averaging up to £23,000 per year during their first professional public relations and advertising job, rising to £30,000 after three years.

Westminster has strong links with the public relations and advertising industries. Instructors teaching and leading this course have decades of experience, much drawn from around the globe.

Alumni and other industry professionals regularly appear as guest speakers in classes, serve as industry experts on final-year projects, advising, mentoring and challenging students to produce their best work as they head into full-time employment and beyond.

Upon admission, each Public Relations and Advertising student at Westminster becomes a member of the Public Relations and Communications Association. Networking events with industry professionals, webinars, seminars and career fairs through this members give Westminster students an entry to the field right from their first year of study.

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015–16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you’ll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course
  • find part-time/vacation, placement and graduate jobs, including voluntary experience
  • find international opportunities to enhance your employability
  • market yourself effectively to employers
  • write better CVs and application forms
  • develop your interview and enterprise skills
  • plan your career with our careers consultants
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year

Find out more about the Career Development Centre.

Fees and Funding

UK and EU tuition fee: £9,250 (Price per academic year)

The amount you will pay may increase each year to take into account the effects of inflation.

Find out how we set our tuition fees.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about undergraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for and what your tuition fees cover.

International tuition fee: £12,750 (Price per academic year)

The amount you will pay may increase each year to take into account the effects of inflation.

Find out how we set our tuition fees.

International student funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for and what your tuition fees cover.

Course Location

The vibrant home of Westminster School of Media, Arts and Design, the Harrow Campus offers one of the richest portfolios of creative industry research and learning in Europe. The recent redevelopment of the campus has seen the creation of fluid, informal learning spaces, dedicated project and gallery spaces and a revamped library. For more details, visit our Harrow Campus page.

Contact us

Call our dedicated team on:

+44 (0)20 7915 5511

Opening hours (GMT): 9am-5pm Monday to Friday

[email protected]

More information

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