Course Overview

Attendance
UK/EU Fees £9,250 *
International Fees £12,750 *
Duration 3 years

* Price per academic year

Course summary

The new course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.

The fashion promotion industry offers some of the most attractive jobs in the industry and this course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of Fashion Promotion. Our aim is to help you realise your potential by directing you to the areas that are of great interest to you, both for your studies and in the future.   

We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touch points. This course is designed to develop your creative, technical and business skills on a commercial level.

During your 3 years on the course, you will be introduced to a wide range of Fashion Promotion and Marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.

During the second year you will have the opportunity to combine your studies with a semester with IED in Milan or Barcelona. The course will also allow you to also advance your language skills to meet the increasing global opportunities.

Teaching and learning are interactive, covering academic, creative practice and industry-applied elements.

Course structure

The following subjects are indicative of what you will study on this course.

The first-year modules are designed to provide a fundamental understanding and application of promotional and marketing tools.

Subjects of study include:

  • Digital Skills
  • Introduction to Fashion Marketing
  • Introduction to Fashion Promotion
  • Fashion Visual Merchandising
  • Digital Fashion Marketing  
  • Fashion Styling

Credit Level 4

The second year develops the practical application of your marketing and promotion skills and includes industry led project work with fashion brands. In addition, you will have the opportunity to combine your studies with a semester with IED in Milan or Barcelona.

Subjects of study include:

  • Fashion Campaign Planning for Industry
  • Fashion Branding Strategies
  • Physical and Digital Fashion space
  • Fashion Consumer Trends
  • Digital Content Creation
  • Fashion retailing strategies

Credit Level 5

The final year is designed to develop your creative portfolio and strategic management skills and allows you to special in an area of fashion promotion that best suits your creative/ business skills. The final project will culminate in a degree show where you will present your work.

Subjects of study include:

  • Fashion Marketing Campaign
  • New Media
  • Creative Fashion Branding
  • Fashion Event Management
  • Fashion Entrepreneurship
  • Luxury Business Management

Credit Level 6

Westminster Plus Electives

 
Thumbnail

As part of your course you may be able to take elective modules. Electives are an exciting opportunity to widen your experience at university and to gain skills and knowledge that will help make you more employable.

Find out about Westminster Plus Electives.

Entry Requirements

Typical offer

  • A Levels - BBC including Art and Design or Media
  • International Baccalaureate - 29 points including at least 5 in HL Visual Arts
  • Pearson BTEC Level 3 Extended National Diploma - DDM
  • Access to HE Diploma - Pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction. GCSE minimum grade 4 (Grade C in grading system prior to 2017) in Maths and English.

If English is not your first language, you must have an IELTS of 6.5 overall with at least 6.0 in each element.

We prefer applicants to have completed a Foundation in Art and Design. Suitably qualified applicants will be asked to complete a creative project, present excerpts from their portfolio and attend an interview.

More information

Typical offer

  • International Baccalaureate - 29 points including at least 5 in HL Visual Arts

If English is not your first language, you must have an IELTS of 6.5 overall with at least 6.0 in each element.

We prefer applicants to have completed a Foundation in Art and Design. Suitably qualified applicants will be asked to complete a creative project, present excerpts from their portfolio and attend an interview.

More information

Careers

Our students graduate with the skills to work in all areas of fashion marketing and promotion. Common destinations include:

  • Trend prediction
  • Styling
  • Visual merchandising
  • Creative marketing
  • Branding
  • Promotion
  • Advertising
  • Public Relations
  • Digital marketing

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015–16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you’ll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course
  • find part-time/vacation, placement and graduate jobs, including voluntary experience
  • find international opportunities to enhance your employability
  • market yourself effectively to employers
  • write better CVs and application forms
  • develop your interview and enterprise skills
  • plan your career with our careers consultants
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year

Find out more about the Career Development Centre.

Fees and Funding

UK and EU tuition fee: £9,250 (Price per academic year)

The amount you will pay may increase each year to take into account the effects of inflation.

Find out how we set our tuition fees.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about undergraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £12,750 (Price per academic year)

The amount you will pay may increase each year to take into account the effects of inflation.

Find out how we set our tuition fees.

International student funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

Facilities

Course Location

The vibrant home of Westminster School of Media, Arts and Design, the Harrow Campus offers one of the richest portfolios of creative industry research and learning in Europe. The recent redevelopment of the campus has seen the creation of fluid, informal learning spaces, dedicated project and gallery spaces and a revamped library. For more details, visit our Harrow Campus page.

Contact us

Call our dedicated team on:

+44 (0)20 7915 5511

Opening hours (GMT): 9am-5pm Monday to Friday

[email protected]

More information

Your Westminster

Book an open day. Order a prospectus. Sign up for newsletters.