Information and Digital Economics

Module code: 5ECON007W
Faculty: Westminster Business School
Credit Level: 5
Credit value: 20
Available to: Westminster Business School students only, however students on some courses are unable to choose Westminster Electives  – see list of exemptions. Please note elective modules are subject to availability.

This module gives you the opportunity to explore the impact of the digital economy. Digital products are intensive in terms of their information content, profoundly affecting their production and consumption. The growing availability of ‘Big Data’ creates scope for new competitive insights for companies, while at a macroeconomic level the growth of the internet and digital technology offers major opportunities for governments seeking to harness the potential of the new economy.

You will consider all these topics and more as part of the syllabus, and by the time you complete the module you will be able to evaluate the key attributes of digitalised products and appraise the likely behaviour of their producers and consumers. You will be able to explain the meaning and significance of the digital economy, and the factors underpinning its emergence, evaluate the implications of the growth of the internet and the digital economy for business behaviour, macroeconomic performance and government policy, and demonstrate an in-depth understanding of the economics of digital networks.

The module will be delivered through a combination of keynote lectures, seminars, practical classes and workshops, and group tutorials. Assessment will be based on a 15-minute online test, a five-minute group video presentation and script, and an individual 2,000-word briefing paper.