Distribution and Retail
Module code: 5MARK006W
Faculty: Westminster Business School
Credit Level: 5
Credit value: 20
Available to: Westminster Business School students only, however students on some courses are unable to choose Westminster Electives – see list of exemptions. Please note elective modules are subject to availability.
This module covers marketing channels, some of the major principles of retailing, and issues of ethics and sustainability. You will study the interaction of intermediaries through the marketing channel, including examining the role and importance of technological interaction. You will also explore some of the issues driving retailing – both in store and online – from the retail management perspective, examining the principles driving competitiveness in retail organisations in different retail sectors. The module also considers wider social, political, economic and environmental responsibilities of distributors and retailers.
Other subjects covered by the syllabus include international distribution, franchising, conflict and control in distribution systems, logistics, retail mix, customer choice criteria and positioning, merchandise management, and creating the store/on-line environment.
Teaching and learning will be structured around weekly lectures and seminars. Assessment will be based around three main pieces of work: a 15-minute group presentation focusing on an investigation of the supply chain, an individual, 1,000-word essay evaluating the supply chain, and a 2,000-word individual final assignment report.