Tourism Management MA
Alternative attendance modes for this course
Courses start in September, unless otherwise stated
View course-specific entry requirements
The course is aimed at graduates seeking to establish or develop a management career in the tourism industry in the UK or abroad. As a minimum, you should have a good Honours degree (normally an Upper Second) or equivalent. If your qualifications are not under the UK system please visit the international section of our website for details of equivalent qualifications.
Exceptionally an applicant without these formal qualifications but with considerable work experience in the tourism or related industries may be accepted at the discretion of the Course Leader. If your first language is not English you will need an IELTS score of 6.5.
Tourism is an increasingly important part of our lives, and the tourism industry is one of the few global industries forecast to grow in the long term. Managing this rapidly growing industry to meet visitors' demands in a sustainable way is exciting and challenging. This well-established and recently updated course will give you the knowledge, analytical abilities and skills you need to make a career as a tourism professional.
We are proud that the course invariably attracts a cosmopolitan group of students from a wide range of countries and that our graduates have successful careers all round the world. The course has been top rated in academic audit and is developed with the advice of the tourism industry. You will study at the heart of London, one of the world's leading tourism destination. Site visits, integrated in the course modules, will allow you to explore a wide variety of aspects of the dynamic tourism industry.
This course is accredited by the tourism management institute (TMI) meaning you can be confident it will give you the knowledge, understanding, skills and experience which will fully prepare you for a career in tourism destination management.
Annual student feedback for the course is very positive, with teaching, staff contract and course content receiving particular praise. This reflects the tourism team's efforts to provide a valuable and effective course as well as a supportive, friendly and stimulating environment for your studies.
Staff teaching on the course are active researchers, and their teaching is informed by both their own research and their engagement with industry.
You will learn about the nature and characteristics of the tourism industry, and explore how it can be marketed, managed and planned, examining cases from around the world. A range of option modules allows you to focus on your particular interests, and to explore the links between the different aspects of tourism. A dissertation gives you the chance to research a topic of your choice in depth.
The following modules are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document.
The dissertation is based on your own research interest. This module requires structured research, analysis and application of theoretical principles, culminating in a written presentation of the findings.
Strategic Tourism Marketing
You will examine marketing from the perspective of management and its role in corporate strategy within the tourism industry. The module enables you to consider the relationships between customers' needs and a tourism organisation's services, and the inter-relationship between design, operation and the delivery of tourism services. The significance of quality in tourism operations and methods for monitoring performance are also explored.
This module assesses the nature and patterns of demand for tourism, explores the role and interdependence of the industry components, and examines the relationship between public and private sector involvement in tourism. You will have the opportunity to analyse the broader implications of sustainable tourism development by investigating economic, social and environmental impacts.
Tourism Policy and Destination Management
This module critically analyses the need for tourism planning and management in destinations as well as investigating the effectiveness of different approaches to destination management.
Choose three from a list which includes:
Airline Planning and Management
This module examines the international regulatory framework for air transport and the impact of deregulation. Economic principles are evaluated in terms of costs and revenue structures. Aircraft operations are investigated in relation to both technical and market requirements.
Airport Planning and Management
This module gives you the opportunity to examine the organisation and management of the airport industry. You will examine airport operations and capacity issues, terminal operations, airport marketing, airport expansion issues, and the role of regional airports.
Exploring Creative Experiences for Attractions and Events
This module draws on the notion of "the experience economy" and evaluates the ability of effective design and new technologies to engage consumer senses in order to enhance the visitor experience.
Festivals, Culture and Place
You will assess the role which festivals and events perform in stimulating community pride and energising local residents, and investigate their contribution to local economies.
You will focus on the specific challenges and opportunities associated with the genre of mega events such as Olympic Games, world cups and international expos, and their impact on image and urban regeneration.
This module uniquely provides students with experience of professional practice by undertaking a consultancy project on behalf of one of our industry partners.
Tourism and Cities
This module investigates how tourism shapes cities and how cities shape tourism. You will explore urban tourism's distinct characteristics, the different forms it takes, and its key markets. Particular attention is paid to tourism in London - perhaps the world's leading tourism city.
Please note, not all option modules are guaranteed to run each year, dependant on the demand in the year of study.
The teaching team includes:
- Dr Claire Humphreys, Course Leader
- Simon Curtis
- Dr Ozlem Edizel
- Dr Helen Farrell
- Dr Anne Graham
- Clare Inkson
- Chantal Laws
- Professor Robert Maitland
- Dr James Morgan
- Dr Ilaria Pappalepore
- Dr Andrew Smith
- Dr Nancy Stevenson
This course is recognised by the tourism management institute (TMI) meaning you can be confident it will give you knowledge, understanding, skills and experience which will fully prepare you for a a career in tourism destination management.
Graduates of this course have gone on to establish careers in a wide variety of fields around the world, including working for national and regional tourism organisations in the UK and overseas, undertaking marketing roles with transport organisations such as airlines and tourism destinations, and working for companies specialising in business tourism. Some of our graduates have launched their own travel agency businesses, while others work in a variety of management roles in hotels, and in consultancy roles for tourism research organisations.
Length of course
One year full-time; two years part-time
Additional costs information
To check what your tuition fees cover and what you may need to pay for separately, see our What tuition fees cover page.
Our dedicated Career Development Centre is actively working with an ever-expanding network of over 3,000 employers to provide you with exceptional employability support and guidance. As a result we were nominated as finalists for a significant industry award – the NUE Awards Most Improved Commitment to Employability 2016.
We provide our students with work placements and international opportunities to support them in becoming highly employable, globally engaged graduates, and with one million businesses operating within 20 miles of the University of Westminster, over 84% of our students are in work or further study six months after graduation. Our graduates work in a variety of sectors and organisations, from small/medium-sized companies and start-ups to large not-for-profit organisations and corporates.
During your time at Westminster you will be able to use our comprehensive online vacancy service and meet with our experienced careers consultants, providing you with thorough training and support on CV writing, application forms, interview preparation and assessment centres.
In addition to this, you will receive careers support from academic staff and faculty work placement teams, offering targeted course-specific careers advice and assistance in securing a work placement during your time at Westminster. You can find out more about course-specific career opportunities by visiting the Prospects website.
For more details, visit the employability section on our site.
Career Development Centre
Our Career Development Centre can help and support you throughout your study and after graduation.
We can help you to:
- find part-time/vacation, placement and graduate jobs, including voluntary experience
- explore how to develop the skills that employers are looking for
- plan your career development
- identify your career options
- market yourself effectively in CVs, application forms and at interviews
- develop your enterprise skills
We also organise a range of presentations and networking events with employers, professional bodies, alumni and other organisations throughout the year to help you with career planning.
Find out more about the Career Development Centre.
Our Work Placement Teams are based in your Faculty Registry Office and can help you find a suitable placement, as well as support you in making applications, writing CVs and improving your interview technique.
More details on work placements can be found on our Work placements page.
Career options in your subject area
Our team of careers consultants work closely with Faculty departments to deliver tailored employability support, including subject-specific workshops, employer events and careers information, advice and guidance.
There are many reasons to study Tourism Management at Westminster:
Professionally recognised course
This course is recognised by the Tourism Management Institute (TMI) meaning you can be confident it will give you knowledge, understanding, skills and experience which will fully prepare you for a career in tourism destination management.
Professionally-focused course offering great employment prospects
We have extensive links with industry; Guest lecturers include current tourism professionals and one module allows you to develop real-world experience delivering a project at the specific request of one of our industry partners.
Many tourism businesses contact us when recruiting staff and some offer students informal internships.
You can tailor the degree to your interests through the wide range of option modules.
Central London location and contacts
We are at the heart of our industry; based in central London, host city for the London 2012 games, and surrounded by tourist attractions, hotels, events venues and transport hubs.
Join a diverse and vibrant student community at Westminster, with one of the UK's largest international student populations.
Nationally recognised teaching excellence
We were one of only two English universities to be awarded the top score for teaching excellence in tourism in the most recent National Assessment for Quality.
The Centre for Tourism Research team present papers at conferences, are consulted as experts on TV and radio, publish books and advise government and industry. This research informs our teaching which focuses on the latest trends and ideas.
20% of our research in Architecture and the Built Environment was judged as 'World Leading and a further 45% as 'Internationally Excellent' in the Research Excellence Framework 2014.
Study at the newly refurbished Marylebone Campus, where a £20million development has provided world-class facilities.
Our library provides electronic access to tourism-related journals, business databases and electronic books, as well as hard copies.
Study in the city
If you study at the University of Westminster, everything that London has to offer is on your doorstep.
Our central London campuses are ideally located for the city's fantastic learning institutions including libraries, archives and museums, as well as opportunities for shopping, eating out, enjoying London's nightlife or just simply relaxing.
After choosing your course, one of your biggest decisions will be where to live, and we aim to make that choice as easy as possible. Whether you want to apply for our Halls of Residence or live in private housing, we can help you to find the right accommodation.
Fees, funding, bursaries and scholarships
In recent years the University of Westminster's scholarship scheme has been the largest university scholarships scheme in the UK, and our Scholarships Department won the Times Higher Education inaugural Award for Outstanding Support for Overseas Students.
All students on courses of a year or more and who are registered for more than three modules will be allocated a personal tutor.
Your personal tutor will be there to support you from induction onwards, helping you to integrate into the University, academically and socially, at an early stage. They will be able to give you advice and support on academic and personal matters affecting your study, as well as developmental advice through regular individual and group tutorials.
Polylang is a University-wide programme through which you can study a language as a free choice module.
Personal advice and counselling
While most students overcome any problems with help from friends, family or a personal tutor, the University's free counselling and advice services are there if you need them.
With one of the UK's largest international student populations, the University of Westminster has plenty of experience in giving you the help and support you need to make the most of your time with us.
Study Abroad and Summer School programmes
Westminster's Study Abroad programme has been running for more than 15 years, and is one of the largest in the UK – each year we welcome hundreds of visiting students from universities all over the world.
If you are already studying outside the UK, the programme offers you the opportunity to study with us for one or two semesters, or for a period in the summer.
Sport and recreation
The University has extensive sport and recreation facilities, with a sports hall and gym at Harrow, a state-of-the-art gym at Regent Campus, and the University sports ground by the River Thames at Chiswick.
University of Westminster Students' Union (UWSU) aims to make sure you have the best university experience possible by providing a range of activities and support, from sports clubs to society groups, educational advice and social events.
Alumna, Tourism Management MA
“Studying at University of Westminster was the best investment in my future. Throughout the course I gained a lot of confidence and developed practical skills such as academic writing and the ability to present different topics in front of the group. It was very inspiring to study with students from different countries and to share ideas about how to make the tourism industry work better. Academic staff were extremely supportive and professional. Since I graduated with a Masters degree my career progressed rapidly.”
Tourism Management MA
“Westminster enjoys one of the best locations in London. The design of the University is modern and beautiful. The courses here are practical enough to help you in your career and many of Westminster’s courses have a really good reputation. I am studying Tourism Management. The lectures are great. Seminars, presentations, and self-research will occupy much of your time. You will also have the opportunity to go on field trips, and work together with the professionals in the industry. Everyone in Westminster is friendly and helpful. They care what their students think about Westminster. Surveys and feedbacks are carried out, collecting students’ opinions.”
Tourism and Events - why Westminster?
Architecture and the Built Environment
We are one of the country's leading centres for the study of Architecture and the Built Environment, covering the core subject areas that address the future shape of our cities.
This course is recognised by the Tourism Management Institute. You can be confident it will give you knowledge, understanding, skills and experience to fully prepare you for a career in tourism destination management.