Events and Conference Management MA

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UKPASS code: 035830 | Institution code: W50 | Attendance mode: Full-time
Start: 15 September 2016
Duration: 1 year
Location: Central London
Campus: Marylebone

All prices quoted are for the academic year 2016/17 only. Alumni discount.

Home/EU: £7,500.00
Overseas: £11,500.00

Events and conferences play an essential role in the business, cultural and sporting life of all countries. In recent years an exciting new profession has emerged with conference/events planners and managers organising a diverse range of events, and marketing the great variety of destinations and venues in which they take place.

This course is specifically designed for people who want to enter, or make further progress in, management-level careers in the fast-expanding field of events and conferences. London is an ideal place in which to study events and conference management. A regular host of world class sports and culture events such as Wimbledon, the London Marathon, Notting Hill carnival and the London Fashion Week, as well as one-off mega events such as the London 2012 Olympic and Paralympics games and the 2015 Rugby world Cup, London is widely recognised as a world events capital. With several hundred conference venues and an abundance of international business and leisure events, London is a world leader in this dynamic industry.

Course content

This course teaches you how and why events/conferences are planned, and how the venues and destinations in which they are held are marketed. You will also learn how events and conferences contribute to enriching the lives of communities and improve communications in business, politics and professional life. The dissertation will give you further opportunity to research a conference or events topic in depth. The course is taught by experienced academics and industry practitioners, providing valuable insight into this exciting industry sector.

Modules

The following modules are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document.

Core modules

Conference and Events Planning

You will develop critical awareness of the diverse range of skills required to successfully organise conferences and events. You will discuss the problems that can arise in the planning process and examine the ways to address the issues.

Dissertation

You will undertake research on an events or conference management topic of your choice, and present analysis, conclusions and recommendations in a written report. The report should include a justification of the research methodology employed and a critical review of the underpinning theory and literature.

Events and Conference Marketing

You will develop an understanding of the decision-making process underpinning the development and marketing of individual venues as well as conference and events destinations. The module also considers the factors that influence the selection of event venues.

Event Concepts

You will review the role and impacts of conferences and events in a global context, critically evaluating the influence of stakeholders and examining the wider significance of these expanding sectors on global communication, culture and sport.

Option modules

The course is structured to provide flexibility in module choice, allowing you to study aspects of the events industry which suit your own aspirations. Choose three from a list which includes:

Airport Planning and Management

This module gives you the opportunity to examine the organisation and management of the airport industry. You will examine airport operations and capacity issues, terminal operations, airport marketing, airport expansion issues, and the role of regional airports.

Delivering the event experience

This module reinforces conceptual understanding of event planning through the delivery of a live event. You will develop your knowledge of event conceptualisation and apply critical thinking and reflective practice to the design, production and delivery of the event experience.

Exploring Creative Experiences for Attractions and Events

This module draws on the notion of "the experience economy" and evaluates the ability of effective design and new technologies to engage consumer senses in order to enhance the visitor experience.

Festivals, Culture and Place

You will assess the role which festivals and cultural events perform in stimulating community pride and energising local residents, and investigate their multi-faceted contribution to local economies.

Mega Events

You will focus on the specific challenges and opportunities associated with the genre of mega events such as Olympic Games, World Cups and International Expos, and their impact on image and urban regeneration.

Professional Practice

This module uniquely provides students with experience of professional practice by undertaking a consultancy project on behalf of one of our industry partners.

Tourism and Cities

This module explores the different forms of urban tourism and analyses its role in a city economy. It takes a particular interest in how tourism influences city image.

Please note, not all option modules are guaranteed to run each year, dependant on the demand in the year of study.

Course team

The teaching team includes:

Associated careers

Graduates from this course enter a wide range of careers, in both the private and the public sectors, in Britain and internationally. These careers range from conference and events planning, to venue management, to destination marketing. Some choose to work with specialist organisations, such as convention bureaux, while others opt to work as professional conference organisers, event managers and venue promoters. Some students go on to pursue Doctoral studies.

Length of course

One year full-time; two years part-time

Additional costs information

To check what your tuition fees cover and what you may need to pay for separately, see our What tuition fees cover page.

Related course

Employability

Our dedicated Career Development Centre is actively working with an ever-expanding network of over 3,000 employers to provide you with exceptional employability support and guidance. As a result we were nominated as finalists for a significant industry award – the NUE Awards Most Improved Commitment to Employability 2016.

We provide our students with work placements and international opportunities to support them in becoming highly employable, globally engaged graduates, and with one million businesses operating within 20 miles of the University of Westminster, over 84% of our students are in work or further study six months after graduation. Our graduates work in a variety of sectors and organisations, from small/medium-sized companies and start-ups to large not-for-profit organisations and corporates.

During your time at Westminster you will be able to use our comprehensive online vacancy service and meet with our experienced careers consultants, providing you with thorough training and support on CV writing, application forms, interview preparation and assessment centres.

In addition to this, you will receive careers support from academic staff and faculty work placement teams, offering targeted course-specific careers advice and assistance in securing a work placement during your time at Westminster. You can find out more about course-specific career opportunities by visiting the Prospects website.

For more details, visit the employability section on our site.

Career Development Centre

Our Career Development Centre can help and support you throughout your study and after graduation.

We can help you to:

  • find part-time/vacation, placement and graduate jobs, including voluntary experience
  • explore how to develop the skills that employers are looking for
  • plan your career development
  • identify your career options
  • market yourself effectively in CVs, application forms and at interviews
  • develop your enterprise skills

We also organise a range of presentations and networking events with employers, professional bodies, alumni and other organisations throughout the year to help you with career planning.

Find out more about the Career Development Centre.

Work Placements

Our Work Placement Teams are based in your Faculty Registry Office and can help you find a suitable placement, as well as support you in making applications, writing CVs and improving your interview technique.

More details on work placements can be found on our Work placements page.

Career options in your subject area

Our team of careers consultants work closely with Faculty departments to deliver tailored employability support, including subject-specific workshops, employer events and careers information, advice and guidance.

You can also browse the career options available to you after you graduate on the Career Development Centre's Finding work in your subject area pages and on the Prospects website.

There are many reasons to study Events and Conference Management at Westminster:

Central London location and contacts

We are at the heart of our industry; based in central London, host city for the London 2012 games, and surrounded by tourist attractions, hotels, events venues and transport hubs.

Join a diverse and vibrant student community, with one of the UK's largest international student populations.

We have extensive links with industry and the course is informed by industry priorities.

Industry focused professional course

Many of our full-time and guest lecturers are current or previous event managers, including a destination manager who oversaw a festival programme as part of his remit and a part-time conference organiser specialising in the finance and maritime sectors.

The course is balanced in theory and practice; assignments are practical (eg group work involving staging a trial event) as well as academic. One of our modules allows you to develop real-world practical experience delivering a project at the specific request of one of our industry partners.

Good employment prospects -  many businesses contact us when recruiting staff and some offer students informal internships.

A flexible and broad events degree

Our course goes beyond the scope of many events degrees – we look at the significance of corporate and business events, emphasise management skills and explore the link between events and the tourism industry/visitor economy.

You can tailor the degree to your interests through the wide range of option modules.

Cutting-edge research

The Centre for Tourism Research team present papers at conferences, are consulted as experts on TV and radio, publish books and advise government and industry.  This research informs our teaching which focuses on the latest trends and ideas. 20% of our research in Architecture and the Built Environment was judged as 'World Leading and a further 45% as 'Internationally Excellent' in the Research Excellence Framework 2014. 

World-class facilities

Study at the newly refurbished Marylebone Campus, where a £20million development has provided world-class facilities.

Our library provides electronic access to tourism and events related journals, business databases and electronic books, as well as hard copies.

Study in the city

If you study at the University of Westminster, everything that London has to offer is on your doorstep.

Our central London campuses are ideally located for the city's fantastic learning institutions including libraries, archives and museums, as well as opportunities for shopping, eating out, enjoying London's nightlife or just simply relaxing.

Accommodation

After choosing your course, one of your biggest decisions will be where to live, and we aim to make that choice as easy as possible. Whether you want to apply for our Halls of Residence or live in private housing, we can help you to find the right accommodation.

Fees, funding, bursaries and scholarships

In recent years the University of Westminster's scholarship scheme has been the largest university scholarships scheme in the UK, and our Scholarships Department won the Times Higher Education inaugural Award for Outstanding Support for Overseas Students.

Personal tutoring

All students on courses of a year or more and who are registered for more than three modules will be allocated a personal tutor.

Your personal tutor will be there to support you from induction onwards, helping you to integrate into the University, academically and socially, at an early stage. They will be able to give you advice and support on academic and personal matters affecting your study, as well as developmental advice through regular individual and group tutorials.

Language support

Polylang is a University-wide programme through which you can study a language as a free choice module.

Personal advice and counselling

While most students overcome any problems with help from friends, family or a personal tutor, the University's free counselling and advice services are there if you need them.

International Westminster

With one of the UK's largest international student populations, the University of Westminster has plenty of experience in giving you the help and support you need to make the most of your time with us.

Study Abroad and Summer School programmes

Westminster's Study Abroad programme has been running for more than 15 years, and is one of the largest in the UK – each year we welcome hundreds of visiting students from universities all over the world.

If you are already studying outside the UK, the programme offers you the opportunity to study with us for one or two semesters, or for a period in the summer.

Sport and recreation

The University has extensive sport and recreation facilities, with a sports hall and gym at Harrow, a state-of-the-art gym at Regent Campus, and the University sports ground by the River Thames at Chiswick.

Students' Union

University of Westminster Students' Union (UWSU) aims to make sure you have the best university experience possible by providing a range of activities and support, from sports clubs to society groups, educational advice and social events.

Upcoming postgraduate information evenings

DateTitleLocation
16 November 2016Postgraduate Information EveningHarrow, Little Titchfield Street, Marylebone, Regent Street
View subject-specific information evenings

Architecture and the Built Environment

We are one of the country's leading centres for the study of Architecture and the Built Environment, covering the core subject areas that address the future shape of our cities.

Find out more in our welcome from the Dean of the faculty

Architecture and the Built Environment

Postgraduate student funding

Group of students seated around a table

Find out about new student loans of up to £10,000 for postgraduate master’s study.

Timetable

Stack of paper

View the indicative timetable for Events and Conference Management MA 2016-17.

Video - Tourism and Events Postgraduate Courses and Careers

Tourism Management MA Course leader

Watch our interview with Course Leader Dr Claire Humphreys and Tourism and Events students.

Careers

Events and Conference Management Careers

Find out what job roles our Tourism and Events alumni hold.

Online information session

Watch the video from our recent online information session to find out more about our Tourism Management MA and Events and Conference Management MA courses.

Video - Entry Requirements and the Learning Experience

Tourism and Management MA Valeria

Course Leader Dr Claire Humphreys and tourism and events students talk about course entry requirements and what it is like to study here.

Field trips

Tourism field trip

Each Tourism and Events course involves a residential field trip as well as visits to London tourist and event venues.

Video

Tourism and Events Student speaking

Watch our video to find out more about studying Tourism and Events courses with us.