Fashion Marketing and Promotion BA Honours

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UCAS code: NN56 | Institution code: W50 | Attendance mode: Full-time

Our 2016 undergraduate courses feature some exciting new changes based on student feedback, which include providing more opportunities for you to broaden your knowledge and skills while here. See full details about the changes to our undergraduate courses.

Start: 17 September 2016
Duration: 3 years
Location: North-West London
Campus: Harrow

All prices quoted are for the academic year 2016/17 only.

Home/EU: £9,000.00
Overseas: £12,250.00

This course has been developed to respond to the needs of businesses in the new changing landscape of the fashion industry. Our commercial network is increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touch points. This course content is designed to bridge the space between creative vision and the commercial bottom line.

As a Fashion Marketing and Promotion student at the University of Westminster you will be part of a community of designers, fashion management students, academics and practitioners with an excellent reputation in the fashion industry.

Course content

The course is designed to develop your creative, technical and interpersonal skills as well as your commercial flair and business acumen. You can also advance your language skills to meet the increasing global opportunities.
Teaching and learning is interactive, covering academic, creative practice and industry-applied elements.

Subjects of study

The following subjects are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document.

Year 1 (Credit Level 4)

The first-year modules are designed to provide a fundamental understanding and application of promotional and marketing tools.

Modules include:

  • Introduction to Fashion Marketing
  • Introduction to Fashion Promotion 
  • Fashion Styling 
  • Fashion Visual Merchandising

Year 2 (Credit Level 5)

The second year develops the practical application of your marketing and promotion skills and includes live project work with fashion brands. In addition you will have the opportunity to combine your studies with a period of work placement or internship.

Modules include:

  • Fashion Campaign Planning for Industry 
  • Fashion Branding Strategies
  • Physical and Digital Fashion space
  • Fashion Consumer Trends

Year 3 (Credit Level 6)

The final year is designed to develop your creative portfolio and strategic management skills. The capstone project will culminate in a degree show of your work.

Modules include:

  • Fashion Marketing Campaign 
  • New Media

Westminster electives Westminster Elective modules icon

As part of your course you can take elective modules. Electives are an exciting opportunity to widen your experience at university and to gain skills and knowledge that will help make you more employable. Find out about Westminster electives.

Employability

Our dedicated Career Development Centre is actively working with an ever-expanding network of over 3,000 employers to provide you with exceptional employability support and guidance. As a result we were nominated as finalists for a significant industry award – the NUE Awards Most Improved Commitment to Employability 2016.

We provide our students with work placements and international opportunities to support them in becoming highly employable, globally engaged graduates, and with one million businesses operating within 20 miles of the University of Westminster, over 84% of our students are in work or further study six months after graduation. Our graduates work in a variety of sectors and organisations, from small/medium-sized companies and start-ups to large not-for-profit organisations and corporates.

During your time at Westminster you will be able to use our comprehensive online vacancy service and meet with our experienced careers consultants, providing you with thorough training and support on CV writing, application forms, interview preparation and assessment centres.

In addition to this, you will receive careers support from academic staff and faculty work placement teams, offering targeted course-specific careers advice and assistance in securing a work placement during your time at Westminster. You can find out more about course-specific career opportunities by visiting the Prospects website.

For more details, visit the employability section on our site.

Career Development Centre

Our Career Development Centre can help and support you throughout your study and after graduation.

We can help you to:

  • find part-time/vacation, placement and graduate jobs, including voluntary experience
  • explore how to develop the skills that employers are looking for
  • plan your career development
  • identify your career options
  • market yourself effectively in CVs, application forms and at interviews
  • develop your enterprise skills

We also organise a range of presentations and networking events with employers, professional bodies, alumni and other organisations throughout the year to help you with career planning.

Find out more about the Career Development Centre.

Work Placements

Our Work Placement Teams are based in your Faculty Registry Office and can help you find a suitable placement, as well as support you in making applications, writing CVs and improving your interview technique.

More details on work placements can be found on our Work placements page.

Career options in your subject area

Our team of careers consultants work closely with Faculty departments to deliver tailored employability support, including subject-specific workshops, employer events and careers information, advice and guidance.

You can also browse the career options available to you after you graduate on the Career Development Centre's Finding work in your subject area pages and on the Prospects website.

Study in the city

If you study at the University of Westminster, everything that London has to offer is on your doorstep.

Our central London campuses are ideally located for the city's fantastic learning institutions including libraries, archives and museums, as well as opportunities for shopping, eating out, enjoying London's nightlife or just simply relaxing.

Accommodation

After choosing your course, one of your biggest decisions will be where to live, and we aim to make that choice as easy as possible. Whether you want to apply for our Halls of Residence or live in private housing, we can help you to find the right accommodation.

Fees, funding, bursaries and scholarships

In recent years the University of Westminster's scholarship scheme has been the largest university scholarships scheme in the UK, and our Scholarships Department won the Times Higher Education inaugural Award for Outstanding Support for Overseas Students.

Personal tutoring

All students on courses of a year or more and who are registered for more than three modules will be allocated a personal tutor.

Your personal tutor will be there to support you from induction onwards, helping you to integrate into the University, academically and socially, at an early stage. They will be able to give you advice and support on academic and personal matters affecting your study, as well as developmental advice through regular individual and group tutorials.

Language support

Polylang is a University-wide programme through which you can study a language as a free choice module.

Personal advice and counselling

While most students overcome any problems with help from friends, family or a personal tutor, the University's free counselling and advice services are there if you need them.

International Westminster

With one of the UK's largest international student populations, the University of Westminster has plenty of experience in giving you the help and support you need to make the most of your time with us.

Study Abroad and Summer School programmes

Westminster's Study Abroad programme has been running for more than 15 years, and is one of the largest in the UK – each year we welcome hundreds of visiting students from universities all over the world.

If you are already studying outside the UK, the programme offers you the opportunity to study with us for one or two semesters, or for a period in the summer.

Sport and recreation

The University has extensive sport and recreation facilities, with a sports hall and gym at Harrow, a state-of-the-art gym at Regent Campus, and the University sports ground by the River Thames at Chiswick.

Students' Union

University of Westminster Students' Union (UWSU) aims to make sure you have the best university experience possible by providing a range of activities and support, from sports clubs to society groups, educational advice and social events.

Upcoming undergraduate open days

DateTitleLocation
08 October 2016Undergraduate open dayCavendish, Regent Street, Little Titchfield Street, Harrow, Marylebone
09 November 2016Undergraduate open dayCavendish, Regent Street, Little Titchfield Street, Harrow, Marylebone
View subject specific open days

Westminster School of Media, Arts and Design

We are one of Europe's leading centres for higher education for the creative industries.

Find out more about the school