Fashion Business Management MA

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UKPASS code: 035638 | Institution code: W50 | Attendance mode: Full-time
Start: 14 September 2017
Duration: 1 year
Location: North-West London
Campus: Harrow

Important tuition fee information – please read.

Alumni discount.

Home/EU: £12,000.00
Overseas: £12,000.00

This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. It continues the University’s fashion tradition of a commitment to excellence in developing highly effective, talented and committed professional fashion graduates.

Working closely with fashion industry professionals, role models and mentors, you will receive a relevant, well-grounded, high-quality education and skill base that will enable you to have a wider, clearer understanding of the business you are already involved in. The course offers inside knowledge of industry strategies and cultures on a global basis, combined with key business skills and essential fashion industry management knowledge.


Course content

This course equips you for a business management career in the domestic or international fashion industry. Delivered by a teaching team with a wide range of experience both in industry and academia, the course offers an innovative and relevant fashion business curriculum that focuses on preparing your entry into senior roles in business and management within the industry.


The following modules are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document.

Core modules, semester 1

Fashion Business and Supply Chain Management

The fashion business dynamics and its fast-shifting product sourcing require an adaptable attitude to spot business opportunities emerging around the world. Building profitable relationships with partners and suppliers and balancing costs and risks are key challenges. To transform an idea into a commercial product involves a complex route: this module is designed to provide an overall understanding of how to manage a fashion business from concept to customer. It will explore a variety of perspectives on global product sourcing and global supply chain issues with the aim of preparing you for the challenges of developing and maximising a strategy whilst still responding efficiently and effectively to constant changes in consumer demand.

Creative Team Building

This course aims to provide you with a thorough grounding in the theory and practice of managing creative people in organisations, at both strategic and operational levels. It also aims to develop an awareness of the major practical and theoretical dilemmas among individuals, groups and organisations, and to place managerial practices into an historical and international perspective, highlighting both traditional and emerging issues and their importance to develop a sustainable competitive advantage. This module will acknowledge the challenge of managing creative individuals in the fashion business and managing diversity and conflict which may arise. Through case studies and in class group work you will examine issues and challenges inherent in recruitment, placement and retention of creative teams and the growth and compensation via human resource management.

As organisations evolve globally, leaders face new opportunities, risks and demands that challenge and stretch their abilities in the context of leading, managing and communicating with people of different cultures and management structures as well. Leadership in a diverse and multicultural environment provides a culturally- centred perspective that allows organisational leaders the opportunity to attend to the influence of culture. This module will help you find examples of how multicultural awareness can make your leadership task easier and promotes an organisational culture that is more satisfying to both individuals and their leaders by embracing and celebrating differences.

Strategic Fashion Business Management

The module covers the theories, models, tools and methodologies used in the field of strategic management specifically within the fashion business. It aims to enhance your ability to play an effective role in developing, implementing and monitoring strategy within a business in the fashion or fashion-related industries. The module especially aims to help you develop a critical awareness of the management of creativity and design within a global context. Fashion enterprises at every level inherently enjoy advantages as well as face the vulnerabilities of the market conditions. This unit opens windows into strategic and creative thinking, analytical evaluation, and business strategy development as well as the decision-making process. The business environment is constantly changing and this affects the market condition, business structure, strategy and style.

Core modules, semester 2

Finance and Entrepreneurship

The Finance and Entrepreneurship module combines theory and practical knowledge of finance in the fashion industry. It also provides a practical, real-world approach that presents the common financial problems (and solutions) entrepreneurs often face especially in the fashion world. With the increasingly critical role played by finance and financial management in the success of global business, a solid grounding in the principles and techniques of finance is essential for a successful business venture. The module is designed to develop your understanding of the core financial aspects of business as well as entrepreneurship through the preparation, interpretation, use and analysis of strategic financial information in the context of an understanding of the strategic need for the survival of global business. This module represents a mixture of financial and management accounting, corporate finance and risk management. The principles and concepts underlying each of these subject areas are examined with particular emphasis being placed upon their practical application in the international fashion industry.

Fashion Marketing and Brand Management

With the competition in the fashion business at its fiercest, it is imperative that companies understand and develop successful and effective marketing strategies for product development and brands for the mass market as well as the luxury goods market. This module will stimulate critical and intellectual skills and allow you to explore the challenges of developing fashion marketing strategy, to include an understanding of the fashion market, the marketing mix, the consumer, how to make appropriate product adaptations to meet consumer demands, developing strategy to protect and ensure effective intellectual property protection for a brand. The module also aims to help you effectively develop and overcome challenges in the marketing environment in order to successfully understand how to penetrate new markets and manage brands in order to balance a competitive advantage with profitability in the fashion business.

This module will include:

  • an understanding of the global fashion market
  • the global marketing mix
  • the consumer
  • how to make appropriate product adaptations to meet consumer demands
  • developing the strategies to protect and ensure effective intellectual property protection for a brand
  • ensuring and effectively developing and overcoming the challenges to successfully understand how to penetrate the market in order to balance a competitive advantage with profitability in the global fashion market

Managing Change and Innovation

One of the fundamental elements of the Fashion industry is that it is producing something new every season or is reinventing itself. This is clearly evident in the constant change in the products produced. Change in the processes and organisation of the industry are also constantly occurring – they are less evident but are equally important. Globalisation of the industry and significant technological advances has led to an increased variety and velocity of change much greater than in the past. Managers in the industry today need to be alert to these changes and know how to manage them. These changes can be initiated by new product or process innovations or can be forced upon the industry by external factors. The effective management of any type of change is essential for a business to survive and requires deep understanding of the impact change can have on the people and processes within the business. This module looks at how a fashion business can successfully innovate and how the changes need to be managed to be successful. This module will be discovering and then analysing the theory and practice of the management of change and innovation.

Major Fashion Business Management Project

The Fashion Business Management Project builds on the skills and experience derived from the previous modules. You will be provided with the opportunity to apply all of the knowledge gained during the programme into a major project to address fashion business issues and challenges while adding to the body of professional practice and theoretical literature. Supervised by a faculty member in collaboration with yourself and a potential fashion industry representative, the Fashion Business Management Project is recognised by graduates as one of the most rewarding and empowering experiences of the entire programme.

Industry links

The idea of a Fashion Business Management MA was formulated in discussion with industry leaders. Building on the success of our Fashion Merchandise Management courses and in particular the close collaboration with industry we spoke extensively to senior fashion executives. Many felt that although doing an MA in Fashion Business Management would not ensure promotion, potential candidates who learn how to apply the knowledge they gain from the course can become leaders who can inspire others. Those candidates need to understand the values and culture of the industry and, most importantly, recognise the difference between information and knowledge and have clearly defined goals.

This support from industry is important both for you as a student and for the future development and relevance of the MA. We will continue to foster and maintain these important links with the fashion industry, and ensure that our Fashion Business Management MA stays at the forefront of education for the future leaders in the fashion industry. We will also continue to invite many prestigious and eminent guest speakers from the industry to participate on all the modules, ensuring that the course remains relevant, informed and up-to-date with current industry practice.

Associated careers

The course is designed to attract applicants with a recognised design, retail management or distribution/manufacturing background. With guidance from the academics and professionals in this field it is anticipated that you will go on to enter senior management positions and move up the career ladder.

Our alumni can be found working in senior positions all over the world in many fashion roles and include such well-known brands such as Aldo, Dior, Dunhill, Harrods, Hermes, Louis Vuitton, Marks and Spencer, Nordstrom, Prada Hong Kong and many more.

Several of our alumni, have also gone on to study at PhD level and to further academic research. Others have set up their own business or successfully taken over a family run business. 

Course team

Virginia Grose, Course Leader

Originally trained as a fashion designer, Virginia has worked in the fashion industry for over 25 years.  Most of her experience is in the supply chain and product development sectors.

During her career, she has worked closely with clothing, yarn and textile manufacturers all over the world including China, Sri Lanka, North Africa, Italy, the Philippines as well as in the UK.

Virginia gained much of her professional experience with Courtaulds Textiles PLC, who supplied several major UK and international retailers, and has worked with a wide range of international clients such Marks & Spencer, Wal-Mart. Virginia managed many design teams in a variety of product areas and was part of the senior management team at Courtaulds.

She has also provided consultancy services to several luxury international cashmere knitwear brands.  Virginia has been a visiting lecturer at the American Intercontinental University, London College of Fashion, and as Southampton University. She has also been an external advisor to the University of Liverpool and 'Domus' University, Milan on the collaborative MA Fashion Management Programme. In addition to her role as Course Leader at the University of Westminster, Virginia continues her consultancy work with several premium knitwear brands, and remains a non-executive director for a Chinese knitwear manufacturer. 

Virginia gained her BA (Hons) degree in Fashion and Textiles from Manchester Metropolitan University.

She studied for her MBA at Stirling University, Scotland, by distance learning, specialising in international retailing and marketing for major fashion retailers.

Virginia is currently working on a PGCHE and towards her PhD topic proposal, which has the working title - 'Made in the UK'.

Her first book, 'The Basics of Fashion Business Volume One'- Concept to Customer' (2011), has just been published by AVA Publishing. ISBN-10: 2940411840/ISBN-13: 978-2940411849

Basics Fashion Management 01: Concept to Customer –Virginia Grose

This book examines the fashion business in detail. Aimed at fashion merchandising, buying and business undergraduates, this handbook is relevant to anyone interested in working in the fashion industry. And for more details about fashion design and the catwalk shows at Westminster see

Graham Taylor, Module Leader for Managing Creative Team in the Fashion Business

Graham left his role as Business Process Manager for Nikon UK in 2010 to set up his own business. As managing director of boutique consultancy, Aspects Consulting he helps businesses to thrive by building their process, trust and innovation capabilities.

He gained most of his professional and commercial experience working for Nikon in the UK starting out in the logistics department, later moving into sales where he became department manager.

He held the role of Business Process Manager for almost a decade and was instrumental in developing all operational aspects of the business on a UK and European level. Before leaving the company he initiated and ran a major project to develop the capabilities of the senior management and leadership team, as well as co-developing the Imaging Division's strategy and structure.

In 2006 he became a certified management consultant with the Institute of Management Consultants, specialising in Organisation Development.

During his career he has been a partner in a couple of small businesses, manufacturing jewellery and selling antiques and collectibles.

Graham studied painting at Wimbledon School of Art and gained a BA Honours Degree in Fine Art. BA (Honours).  

He has retained a passion for art and a sense of permanent curiosity about the interconnection and working of things, which feeds into both his consultancy and teaching work.

Alan David, Module Leader in Strategic Fashion Business Management

His teaching career has focussed on corporate strategy and strategy dynamics for executive programmes. After completing his MBA at Liverpool University Business School, Alan joined the head office of Courtaulds Plc in Hanover Square London working with the strategic planning and capital budgeting team.

Three years later he joined the management school in what is now the University of Westminster. Alan has also attended Harvard Business School's Advanced Management Programme. He is a member of the International System Dynamics Society. Alan's has published papers on scenario planning (Alan David, Brian Cox and Adrian Haberberg (1999) 'Measuring the Impact of Scenario Planning on Organizational Cognition'. (ISBN185919 108 8) The paper was delivered to 6th International Workshop on Managerial and Organizational Cognition. Colchester, U.K. June 1-3, 1999. His most recent publication examines the impact of diversity (Profiting from Diversity, 2009, Edited by Gloria Moss, Palgrave McMillan- 2 ISBN 978-0-230-51616-8)

Daliah Simble, Module Leader in Fashion Business & Supply Chain Management

Daliah is an experienced production and product development manager, specialising in the management of all processes from design concept stage to delivery.

Her professional background is in garment production and has included the role of product development manager. She is a specialist in critical path implementation and management. As well being a visiting lecturer at the University of Westminster, Daliah is currently Head of Sourcing and Production at Roland Mouret.This includes overseeing collection development through to production and delivery, and managing a team of approximately 25-28 full time and freelance staff. Daliah was responsible for the restructure of these divisions and the company's sourcing strategy. Previous employment includes: Production and sourcing consultant at Illustrated People

  • Product Development Manager Ben Sherman
  • Merchandise Manager Frost French.
  • French ConnectionHead of Merchandising for Nicole Farhi
  • Production Manager at Monsoon for 10 years.

Additionally Daliah set up and ran Hadas- Hall - her own consultancy business.

She trained at London College of Fashion -UCA where she gained a BA in Fashion Management. She is currently involved in projects with Skill Set via the UKFT and 'Made in the UK'.

Dr Nnamdi Obiosa, Module Leader in Finance & Entrepreneurship

Dr Obiosa is a visiting lecturer role at the University of Westminster.

He is a Fellow of Higher Education Academy, and holds a Ph.D. in Banking and Finance from University of Nigeria; an MBA from University of Ilorin, Nigeria; PgCertHE from University of Westminster; and a B.Sc first class degree in Accountancy from University of Science and Technology, Port Harcourt, Nigeria.

He is a seasoned financial practitioner and lecturer with many years' experience gained through working in consultancy services and lecturing. This has helped him to be success in undertaking leadership in academic modules as well as administrative responsibilities in the University. He has continued to engage in wider professional partnership with professional colleagues in the financial world which keeps him professionally current and at the cutting edge of his discipline.

He is also a lecturer and pathway leader on the RBS BA Global Management programme at Regent's College, a post he has held since 2008. He is also the module leader, Multinational Financial Management, Principles of Financial Management and Management Accounting modules. He is very conversant with subject quality benchmarks and standards and within these modules has ensured the currency of the curriculum with reference to developments of QAA subject bench marks.

Length of course

One-year full-time

Additional costs information

To check what your tuition fees cover and what you may need to pay for separately, see our What tuition fees cover page.


Our dedicated Career Development Centre is actively working with an ever-expanding network of over 3,000 employers to provide you with exceptional employability support and guidance. As a result we were nominated as finalists for a significant industry award – the NUE Awards Most Improved Commitment to Employability 2016.

We provide our students with work placements and international opportunities to support them in becoming highly employable, globally engaged graduates, and with one million businesses operating within 20 miles of the University of Westminster, over 84% of our students are in work or further study six months after graduation. Our graduates work in a variety of sectors and organisations, from small/medium-sized companies and start-ups to large not-for-profit organisations and corporates.

During your time at Westminster you will be able to use our comprehensive online vacancy service and meet with our experienced careers consultants, providing you with thorough training and support on CV writing, application forms, interview preparation and assessment centres.

In addition to this, you will receive careers support from academic staff and faculty work placement teams, offering targeted course-specific careers advice and assistance in securing a work placement during your time at Westminster. You can find out more about course-specific career opportunities by visiting the Prospects website.

For more details, visit the employability section on our site.

Career Development Centre

Our Career Development Centre can help and support you throughout your study and after graduation.

We can help you to:

  • find part-time/vacation, placement and graduate jobs, including voluntary experience
  • explore how to develop the skills that employers are looking for
  • plan your career development
  • identify your career options
  • market yourself effectively in CVs, application forms and at interviews
  • develop your enterprise skills

We also organise a range of presentations and networking events with employers, professional bodies, alumni and other organisations throughout the year to help you with career planning.

Find out more about the Career Development Centre.

Work Placements

Our Work Placement Teams are based in your Faculty Registry Office and can help you find a suitable placement, as well as support you in making applications, writing CVs and improving your interview technique.

More details on work placements can be found on our Work placements page.

Study in the city

If you study at the University of Westminster, everything that London has to offer is on your doorstep.

Our central London campuses are ideally located for the city's fantastic learning institutions including libraries, archives and museums, as well as opportunities for shopping, eating out, enjoying London's nightlife or just simply relaxing.


After choosing your course, one of your biggest decisions will be where to live, and we aim to make that choice as easy as possible. Whether you want to apply for our Halls of Residence or live in private housing, we can help you to find the right accommodation.

Fees, funding, bursaries and scholarships

In recent years the University of Westminster's scholarship scheme has been the largest university scholarships scheme in the UK, and our Scholarships Department won the Times Higher Education inaugural Award for Outstanding Support for Overseas Students.

Personal tutoring

All students on courses of a year or more and who are registered for more than three modules will be allocated a personal tutor.

Your personal tutor will be there to support you from induction onwards, helping you to integrate into the University, academically and socially, at an early stage. They will be able to give you advice and support on academic and personal matters affecting your study, as well as developmental advice through regular individual and group tutorials.

Language support

Polylang is a University-wide programme through which you can study a language as a free choice module.

Personal advice and counselling

While most students overcome any problems with help from friends, family or a personal tutor, the University's free counselling and advice services are there if you need them.

International Westminster

With one of the UK's largest international student populations, the University of Westminster has plenty of experience in giving you the help and support you need to make the most of your time with us.

Study Abroad and Summer School programmes

Westminster's Study Abroad programme has been running for more than 15 years, and is one of the largest in the UK – each year we welcome hundreds of visiting students from universities all over the world.

If you are already studying outside the UK, the programme offers you the opportunity to study with us for one or two semesters, or for a period in the summer.

Sport and recreation

The University has extensive sport and recreation facilities, with a sports hall and gym at Harrow, a state-of-the-art gym at Regent Campus, and the University sports ground by the River Thames at Chiswick.

Students' Union

University of Westminster Students' Union (UWSU) aims to make sure you have the best university experience possible by providing a range of activities and support, from sports clubs to society groups, educational advice and social events.

Upcoming postgraduate information evenings

07 June 2017Postgraduate Information EveningCavendish, Harrow, Little Titchfield Street, Marylebone, Regent Street
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