Business Management - Marketing BA Honours
View course-specific entry requirements
Typical offer for September 2015
|International Baccalaureate||28 points (minimum)|
|Edexcel BTEC Level 3 Extended Diploma||DMM|
|Access to HE Diploma||Pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction plus Maths and English GCSEs at at least grade C.|
Business success requires a breadth of knowledge and abilities. This course, which brings together business management theory and practice, will enable you to develop the vision, innovation and dynamism required in the contemporary business world.
On this course, you will gain a broad range of business knowledge and management skills. The course introduces you to different business functions and provides a broad perspective on the global business environment.
With a specialism towards marketing you will also learn both theory and practice behind marketing management. You will learn to apply this knowledge to understand different aspects of marketing – from developing products and managing brands to marketing research and strategic global marketing.
The modules on this course have been tailored to give you a broad base of marketing management expertise. They cover digital marketing, business-to-business (B2B) marketing, retail and distribution, and sports marketing.
This course opens up a range of further career opportunities in consultancy and management in either public, private or third sector organisations.
In each year of study you will take a combination of core and option modules, with increasing flexibility as you move through the degree. You can also study a foreign language as part of the course.
In Year 1 you are introduced to the functions of business organisations, the broader business environment, and key management skills and competences including information gathering and analysis, finance, marketing, and people and organisations. Our Business Management BA and its pathways are designed to allow you more flexibility and provides you with the opportunity to transfer between the various Business Management pathways, should you wish, at the end of your first year.
The core modules in Year 2 focus on how businesses operate (particularly in the digital environment), managing and leading people, and decision making. You will begin to study your chosen pathway for a specialist award, or select modules from across all business areas for a general award. Your Personal and Professional Development Tutor will help you to decide on a programme of study best suited to your abilities and personal career interests. You may wish to study abroad for a semester in the second half of Year 2.
In Year 3 the core modules will enable you to apply critical and reflective approaches to exploring the challenges facing contemporary business at a strategic level, and to develop your specialism further. You will also have the opportunity to complete a project or piece of independent research, investigating an issue of your choice.
Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work) designed to engage your interest. Assessment methods may include essays, reports, presentations, case studies, videos, podcasts, wikis, blogs and posters, as well as time-constrained in-class tests and exams.
Subjects of study
The following subjects are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document.
Year 1 (Credit Level 4)
Subjects of study may include:
- Accounting and Finance Fundamentals
- Analysing and Managing Information
- Global Business Environment
- Marketing Principles
- People and Organisations
Year 2 (Credit Level 5)
Subjects of study may include:
- Business Decision Making
- Distribution and Retail
- Ethics and Social Responsibility in Marketing
- Managing and Leading People
- Marketing B2B
- Marketing Research
- Marketing Services
- Operations and Digital Business
- Sports Marketing
Work placement year
Between Year 2 and Year 3 you can undertake a one-year, full-time business placement. Past students have completed placements in a variety of SMEs and prestigious organisations, including Barclays Bank, British Airways, Disney UK, IBM and the NHS. Alternatively you can study abroad at one of our partner institutions.
Year 3 (Credit Level 6)
Subjects of study may include:
- Applying Marketing Concepts
- Current Themes in Marketing
- Destination, Cultural and Heritage Marketing
- Global Marketing Management
- Global Strategic Management
- Interactive and Digital Marketing
- Managing Brands
- Developing Products
- Sustainable Business
As part of your course you can take elective modules. Electives are an exciting opportunity to widen your experience at university and to gain skills and knowledge that will help make you more employable. Find out about Westminster electives.
- Phil Sainter, course leader
- Kamala Balu, Year 1 leader
- Bijan Hesni, Year 2 leader
- Sharon Mire, Year 3 leader
Additional costs information
To check what your tuition fees cover and what you may need to pay for separately, see our What tuition fees cover page.
International Foundation course
We work in partnership with Kaplan International College London to provide Foundation courses for international students who do not meet our Bachelor’s degree entry requirements. For more information visit the Kaplan International College website.
Our dedicated Career Development Centre is actively working with an ever-expanding network of over 3,000 employers to provide you with exceptional employability support and guidance. As a result we were nominated as finalists for a significant industry award – the NUE Awards Most Improved Commitment to Employability 2016.
We provide our students with work placements and international opportunities to support them in becoming highly employable, globally engaged graduates, and with one million businesses operating within 20 miles of the University of Westminster, over 84% of our students are in work or further study six months after graduation. Our graduates work in a variety of sectors and organisations, from small/medium-sized companies and start-ups to large not-for-profit organisations and corporates.
During your time at Westminster you will be able to use our comprehensive online vacancy service and meet with our experienced careers consultants, providing you with thorough training and support on CV writing, application forms, interview preparation and assessment centres.
In addition to this, you will receive careers support from academic staff and faculty work placement teams, offering targeted course-specific careers advice and assistance in securing a work placement during your time at Westminster. You can find out more about course-specific career opportunities by visiting the Prospects website.
For more details, visit the employability section on our site.
Career Development Centre
Our Career Development Centre can help and support you throughout your study and after graduation.
We can help you to:
- find part-time/vacation, placement and graduate jobs, including voluntary experience
- explore how to develop the skills that employers are looking for
- plan your career development
- identify your career options
- market yourself effectively in CVs, application forms and at interviews
- develop your enterprise skills
We also organise a range of presentations and networking events with employers, professional bodies, alumni and other organisations throughout the year to help you with career planning.
Find out more about the Career Development Centre.
Our Work Placement Teams are based in your Faculty Registry Office and can help you find a suitable placement, as well as support you in making applications, writing CVs and improving your interview technique.
More details on work placements can be found on our Work placements page.
Career options in your subject area
Our team of careers consultants work closely with Faculty departments to deliver tailored employability support, including subject-specific workshops, employer events and careers information, advice and guidance.
Study in the city
If you study at the University of Westminster, everything that London has to offer is on your doorstep.
Our central London campuses are ideally located for the city's fantastic learning institutions including libraries, archives and museums, as well as opportunities for shopping, eating out, enjoying London's nightlife or just simply relaxing.
After choosing your course, one of your biggest decisions will be where to live, and we aim to make that choice as easy as possible. Whether you want to apply for our Halls of Residence or live in private housing, we can help you to find the right accommodation.
Fees, funding, bursaries and scholarships
In recent years the University of Westminster's scholarship scheme has been the largest university scholarships scheme in the UK, and our Scholarships Department won the Times Higher Education inaugural Award for Outstanding Support for Overseas Students.
All students on courses of a year or more and who are registered for more than three modules will be allocated a personal tutor.
Your personal tutor will be there to support you from induction onwards, helping you to integrate into the University, academically and socially, at an early stage. They will be able to give you advice and support on academic and personal matters affecting your study, as well as developmental advice through regular individual and group tutorials.
Polylang is a University-wide programme through which you can study a language as a free choice module.
Personal advice and counselling
While most students overcome any problems with help from friends, family or a personal tutor, the University's free counselling and advice services are there if you need them.
With one of the UK's largest international student populations, the University of Westminster has plenty of experience in giving you the help and support you need to make the most of your time with us.
Study Abroad and Summer School programmes
Westminster's Study Abroad programme has been running for more than 15 years, and is one of the largest in the UK – each year we welcome hundreds of visiting students from universities all over the world.
If you are already studying outside the UK, the programme offers you the opportunity to study with us for one or two semesters, or for a period in the summer.
Sport and recreation
The University has extensive sport and recreation facilities, with a sports hall and gym at Harrow, a state-of-the-art gym at Regent Campus, and the University sports ground by the River Thames at Chiswick.
University of Westminster Students' Union (UWSU) aims to make sure you have the best university experience possible by providing a range of activities and support, from sports clubs to society groups, educational advice and social events.
Upcoming postgraduate information evenings
|01 February 2017||Postgraduate Information Evening – Architecture and the Built Environment||Marylebone|
|08 March 2017||Postgraduate Information Evening||Cavendish, Harrow, Little Titchfield Street, Marylebone, Regent Street|
|07 June 2017||Postgraduate Information Evening||Cavendish, Harrow, Little Titchfield Street, Marylebone, Regent Street|
Business and Management - why Westminster?
Our courses are accredited by a number of marketing bodies, such as The Chartered Institute of Marketing and The Institute of Direct and Digital Marketng.