Digital Transformation and Strategies to win in a Digitised World

LocationMarylebone, Central London
FacultyWestminster Business School

This strategy and digital transformation course provides the tools and techniques for understanding how you can compete more effectively in a digitised world.

The course covers:

  • understanding the impact of digital technologies on organisation strategy
  • leading an organisation's digital transformation
  • creating and executing a digital strategy – vision, intent, development and implementation


The impact of digital technologies on organisations is set to increase rapidly over the next few years. The internet of things, increasing use of big data, developments in artificial intelligence, advances in automation and 3D printing are already producing big changes. In the near future, the introduction of self-driving cars and the mainstream business adoption of blockchain are expected to trigger seismic shifts in the business landscape.  

While the biggest payoffs are likely to be for those that initiate digital disruptions, all organisations need to find ways to deal with the resulting changes. 

Who is this course for?

This course has been designed for managers from all sizes of organisation in all sectors – commercial, public and non-profit – and is relevant to:

  • owners, founders and senior managers 
  • middle managers with an aspiration to leverage digital technologies in their departments
  • recent graduates or postgraduates who want to pursue a career as digital strategist

Course content

Digitisation has affected many organisations and sectors profoundly. Although some sectors are only just starting to be impacted, almost all organisations face the problem of how to deal with profound changes in operations and strategy. 

The organisations that are successful will be those that understand the threat, and are able to develop strong and focused strategies, including launching digital disruptions.

This course will cover strategic approaches to disruptive digitisation that are both proactive and defensive.

We will consider:

The new digitised business paradigm

  • Strategic vision and intent in a digital world
  • Disruption of existing business models from digital attackers 
  • Digital business ecosystems
  • The digital strategist

External uncertainties

  • Scanning for new insights, new opportunities, new threats
  • Anticipating trends and genres
  • Dealing with uncertainty in the competitor and macro environment

The changing basis of competition

  • Co-operate or compete? New entrants, disruptive attackers and aggressive incumbents
  • Changes in consumer preferences and customer engagement – newly empowered behaviours and how these change sales and marketing
  • Changing supply economics – sharing services, smart contracts

Internal organisational performance

  • Identifying strategic resources and capabilities to drive competitive advantage
  • Leveraging digital technologies to build agile, adaptable and customer-focused organisations
  • Competitive dynamics
  • Dealing with unintended consequences

Developing a digital strategy

  • Identifying real options, no-regret moves and big bets
  • Evaluating strategic options

Digital transformation

  • Implementation challenges and how to overcome them
  • Change management – scale and agility
  • Culture shift – from digital silos to integrated teams

By the end of this course you will have:

  • discovered a range of digital strategy tools, tips and techniques that can make a real impact in your organisation
  • linked the latest research on strategic management with digital challenges in both the market and your organisation
  • developed the skills required to lead a digital transformation in volatile and uncertain markets
  • gained the confidence to translate digital strategy into action
  • a practical understanding of obstacles to digital transformation facing organisations today
  • problem-solved real-world digital strategy issues with other course participants

Dr Paul Langley

Senior Lecturer in Strategic Management since 2012. Director of the DICE (Digital Innovative Centre of Excellence) initiative. Prior to that a Senior Consultant at McKinsey & Company for 15 years. Worked with multiple commercial and public-sector organisations, both corporates and SMEs.

His focus was on industry dynamics and evolution in sectors undergoing regulatory and technological discontinuities (including petroleum, airlines, power and gas, consumer goods, financial services, pharmaceuticals and high tech).

Client strategy issues included the implementation of war-gaming simulation workshops for a new product launch in new markets, regulatory management of US state and federal governments, growth of clean technologies and solar energy start-ups, creating robust strategies for uncertain technological, regulatory and commodity price environments, and mergers and acquisitions across the value chain.

Research interests include:

  • strategy dynamics and the impact on organisation performance
  • clean technologies – disruptive innovations and digital transformations
  • using real options, no-regret moves and big bets to develop strategies in uncertain competitive and macro environments

Read more about Dr Paul Langley

Professor Alison Rieple

Professor of Strategic Management since 2002. Head of the IDEaS (Innovation, Design, Entrepreneurship and Strategy) research group. Alison has undertaken research and workshop delivery activities with commercial and public-sector organisations, both corporates and SMEs in Europe and the US.

Research interests include digital strategy and organisation, for example:

  • the impact of 3D technologies on manufacturing and design ecosystems
  • the management of innovation and design
  • resource ecologies and knowledge-acquisition structures
  • agricultural innovation for sustainability, especially in lesser developed countries
  • the geography of production
  • 3D printing ecosystems
  • the management of the creative industries generally, especially fashion and music
  • digital transformation and the management of change

Bringing innovation and design together, Alison has co-edited a book that focuses on the role of design in disruptive innovation. It also looked at how design is changing business models such as car or bike sharing and self-driving cars.

Read more about Professor Alison Rieple

Dr Ioannis Christodoulou

Senior Lecturer in Strategic Management since 2011. Previously he has worked in the consulting industry in training executives in leadership, teamwork, crisis and complexity management. His work in the public and private sectors led Ioannis to be a highly respected consultant in the field of management.

His research agenda includes competitor conduct driving industry disruptions, strategy under uncertainty and competing on the edge dealing with complexity issues.

Ioannis has worked as marketing consultant as well leading projects on digital growth. At the same time he is a Senior Fellow of the Higher Education Academy, a title given in honour of his commitment in teaching quality and innovations. He is also the co-track Chair of Strategy for the British Academy of Management leading the strategy track for papers relating to strategic management and its applications. He is passionate about teaching and learning, especially at the executive level where he is always pushing the boundaries of knowledge application into the job market.

Read more about Dr Ioannis Christodoulou