17 January 2012

China Media Centre hosts leading TV current affairs presenters as they share insights on the opportunities for potential China-UK media partnerships

Jeremy Paxman and Bai Yansong will join speakers from the UK television industry and the Communications University of China at the the Future of Public Media workshop organised by the China Media Centre of the University of Westminster and the Communications University of China. The event will take place in Beijing, China, on 12 January 2012.

The full-day workshop will explore common experiences and challenges facing public media organisations in China and the UK. Contributors will come from academic, journalistic, policy and business backgrounds and will investigate where common interests and potential partnerships can exist despite real differences in media systems.

The day will be interactive with case studies and analysis of the best practice examples, giving participants the chance to identify areas of common interest and build the foundations for future partnerships.

Key speakers attending the workshop include:

From the United Kingdom

  • Jeremy Paxman, the UK’s leading current affairs presenter.
  • Paul Jackson, an outstanding UK TV producer, former executive producer of BBC and ITV’s entertainment departments.
  • David Morgenstern, former director of BBC’s entertainment programme development department, currently Director of 10 Star company’s Programme R & D Department.
  • Prof Hugo de Burgh, Director of China Media Centre, University of Westminster.

From China

  • Prof Hu Zhengrong, Deputy President of Communications University of China, Chairman of Chinese Media Research Association.
  • Bai Yansong, China’s leading current affairs presenter and writer.
  • Yang Hua, Deputy Director of the CCTV News Centre
  • Zhang Haichao, Deputy General Manager of China International Television Corporation (CITVC)
  • Ren Xue’an, Deputy Director of CCTV Channel 1

The event will be structured around a plenary lecture and four sessions covering key areas of potential common interest in public media: the concepts of public service media in China and UK; public service media under the challenges of commercialisation and new technologies; and international collaboration.

The workshop is intended for Chinese journalists, producers, executives and academics and visiting British and Australian journalists, producers, executives and academics.