Case Studies

Mentoring the creative process for Chinese TV

October 2014

Shanghai Media Group, a leading Chinese communications corporation, sent a delegation of 15 young TV producers and directors to us to learn more about the creative process. Under our guidance they developed four potential programme formats. One proved to be a big weekend entertainment hit, generating enormous advertising revenue for SMG.

Read the full case study on our business case studies pages.

National network for CPD opportunities

July 2008

A national network was established in 2007 to coordinate continuing professional development (CPD) opportunities from business out to Universities. The network receives CPD tenders from business and distributes them to contacts across Universities in the UK. It is going to be formally launched on 14 July and is renaming itself The Training Gateway.

The Training Gateway will be launched by Lord Sainsbury and Peter Luff MP in July at the House of Commons. This will be a business launch for senior representatives from government and business support organisations. The aim is to promote the network as a one stop shop for businesses and brokers to source training programmes.

To support this event they asked UK universities for a range of case studies exemplifying effective engagement between business and universities around CPD. Seventy case studies competed and only 5 were chosen. A case study detailing the innovative CPD work being done by the China Media Centre was submitted and was chosen as one of the 5 to be presented at the launch. It will also appear in a publication for the event and hopefully a HEFCE publication.

Westminster's best practice professional training in Commons spotlight

July 2008

A best practice case study from the University's China Media Centre (CMC) helped form the centrepiece for the official launch last week at the House of Commons of a new high profile national business engagement network.

The network The Training Gateway connects the business community to every UK university, enabling businesses to procure high quality corporate and professional training.

Westminster's case study of its work training Chinese government press officers was one of only four chosen by organisers to showcase the success of effective engagement between universities, business and other organisations.

CMC director Professor Hugo de Burgh said the Centres work with a group of Chinese press officers was seen as a good example of Continuing Professional Development (CPD).

We have provided eight courses for 380 of the most senior media handlers in China, with the teaching being carried in both here at Westminster and in China.

The innovative interactive format of the courses encompassed theoretical and practical elements and was seen as representing a best practice example of engagement between higher education and businesses and other agencies, he said.

Lord Sainsbury, former Science and Innovation Minister, andPeter Luff MP, chairman of the Commons Trade and Industry Select Committee, hosted the reception to launch The Training Gateways new web portal.

Westminster's case study was one of 70 submitted for inclusion at the Commons launch event.