China Media Centre
Connecting the creative and culture industries in China and the UK
The China Media Centre was launched in 2005 by Sun Yusheng, Vice-President of China Central Television (CCTV) and Jeremy Paxman, Presenter of BBC’s Newsnight. It was the first international unit under the wider umbrella of the UK’s leading media research institute, Communication and Media Research Institute (CAMRI), which has since attracted Indian, Arab and other media centres.
The China Media Centre (CMC) exists to study the world’s largest media system. Its establishment shows the university’s recognition that the study of any aspect of China requires specialisation.