Course Overview

Attendance
UK/EU Fees £16,500 *
International Fees £17,000 *
Alumni Discount See details
Duration 1 year

* Price per academic year

Course summary

This Masters degree offers a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Students will gain knowledge and practical skills that are essential to various positions in marketing and strategic planning in a global environment. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for a one-year Membership of Chartered Institute of Marketing (CIM) and access to a range of CIM resources and professional and networking events.

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Part-Time Day (2 years) Marketing Management MA/MSc

A two-year part-time mode is available to those who are working full-time and able to take two half days study leave during the term time to pursue a master’s degree.  This mode of study is also ideal for those who have limited time and other priorities in their lives but wish to gain a master’s degree in marketing.

Students will be first enrolled on MA and transferrable to MSc.

Fast-track Marketing Management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Level 7 Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules: 

  • For MA: Marketing Creativity and Innovation Marketing Dissertation
  • For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits)

 

Course structure

The following modules are indicative of what you will study on this course. 

Core modules – MA

This module covers the management of two essential elements of the marketing mix. You will consider the design of distribution channels with particular emphasis on identification of alternatives available to marketers. The strategic aspects of price to the end consumer are also examined in the context of pricing through the distribution chain.

Recognising that global distribution channels are a major contributor to environmental degradation the module examines the sustainability and ethical issues involved in distribution and the impact of these issues on product pricing.

Modern marketing communications are characterised by increased use of digital technology, increased globalisation, increased media fragmentation and proliferation, all leading to an increased need for integration. These themes will permeate the module. Teaching will be interactive and will consist of one lecture and one seminar each week, and you will be expected to contribute to class discussion.

This module will focus on creativity and innovation in marketing and its impact on increasing the competitive edge of organisations (across all sectors). You will also explore the complexity of the creative process and innovation at the individual, group and organisational levels as well as assess the competencies of a 'creative' / 'innovative' manager.

The dissertation displays your mastery of a complex and specialised area of knowledge and skills, employing advanced knowledge drawn from the taught modules and independent research, in developing your ability to analyse and investigate marketing issues and problems.

Companies today use sophisticated approaches to understand the markets in which they operate, and to understand their customers and their consumers. This knowledge forms the basis of marketing strategies.

This module develops competency in the main qualitative and quantitative methods for data collection, measurement, sampling, analysis and presentation of results.

This module deals with the management of an organisation's core product offering, and examines the key concepts and tools for managing brands as strategic assets in achieving business and marketing goals.

The contemporary, boundary-free marketplace is characterised by uncertainty and unpredictability, due to both technological advancements and rapid changes in the competition structure.

This module aims to provide students with a deep understanding of the discipline of strategic marketing management in the international context, while an appreciation of the varied strategic tools will guide you on how to integrate these elements to form a coherent marketing strategy.

The buyer behaviour module aims to give the student a critical understanding of factors influencing consumer behaviour, which can be used in the development of more effective marketing strategies.

Core modules – MSc

This module covers the management of two essential elements of the marketing mix. You will consider the design of distribution channels with particular emphasis on identification of alternatives available to marketers. The strategic aspects of price to the end consumer are also examined in the context of pricing through the distribution chain. Recognising that global distribution channels are a major contributor to environmental degradation, the module examines the sustainability and ethical issues involved in distribution and the impact of these issues on product pricing.

Modern marketing communications are characterised by increased use of digital technology, increased globalisation, increased media fragmentation and proliferation, all leading to an increased need for integration. These themes will permeate the module. Teaching will be interactive and will consist of one lecture and one seminar each week, and you will be expected to contribute to class discussion.

The Dissertation displays mastery of a complex and specialised area of knowledge and skills, employing advanced knowledge drawn from the taught modules and independent research, in developing your ability to analyse and investigate marketing issues and problems.

Companies today use sophisticated approaches to understand the markets in which they operate, and to understand their customers and their consumers. This knowledge forms the basis of marketing strategies. This module develops your competency in the main qualitative and quantitative methods for data collection, measurement, sampling, analysis and presentation of results.

This module deals with the management of an organisation's core product offering, and examines the key concepts and tools for managing brands as strategic assets in achieving business and marketing goals.

A significant and growing field in the marketing profession is the use of analytics to inform managerial decision making. Although 'analytics' seems to be a catchphrase that encompasses anything having to do with numbers, marketing analytics comprises the processes that enable marketers to evaluate the success of their marketing initiatives by measuring their performance. Therefore, marketing analytics can offer profound insights into customer preferences and trends. 

The contemporary, boundary-free marketplace is characterised by uncertainty and unpredictability, due to both technological advancements and rapid changes in the competition structure.

This module aims to provide you with a deep understanding of the discipline of strategic marketing management in the international context, while an appreciation of the varied strategic tools will guide you on how to integrate these elements to form a coherent marketing strategy.

The buyer behaviour module aims to give the student a critical understanding of factors influencing consumer behaviour, which can be used in the development of more effective marketing strategies.

Professional association

Students on this course are eligible for one-year Membership of Chartered Institute of Marketing (CIM) and access to a range of resources provided by CIM and their professional and networking events.

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

Entry Requirements

A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. Exceptionally, non-graduates with significant practitioner experience (4 years) of marketing management will be admitted.

If your first language is not English you should have an IELTS 6.5 with at least 6.0 in writing.

Applicants are required to submit one reference.

View more information about our entry requirements and the application process

A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. Exceptionally, non-graduates with significant practitioner experience (4 years) of marketing management will be admitted.

If your first language is not English you should have an IELTS 6.5 with at least 6.0 in writing.

Applicants are required to submit one reference.

More information

Careers

As a Marketing Management postgraduate, you can look forward to excellent career prospects in both UK and international specialist agencies and within in-house marketing departments.

With the MA/MSc Marketing Management, you will be particularly well-placed to pursue marketing opportunities with organisations who want marketing specialists with business analytical skills. And with the MSc, you'll also be well-placed to pursue opportunities with organisations involved in technical or financial products.

During your study, you will be offered one-year Chartered Institute of Marketing (CIM) Affiliate Professional Membership and opportunities of attending the CIM professional development and networking events which are accredited towards your CPD.

Our Careers and Employability Service is here to support you to achieve your full potential.
 
With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we provide you with a variety of opportunities to work and develop new skills. As a University of Westminster student, you’ll have access to our services throughout your studies and after you graduate.
 
We can help you:
    •    find work placements, graduate jobs or voluntary experience related to your course
    •    discover international opportunities to enhance your employability
    •    write effective CVs and application forms
    •    develop your interview and enterprise skills
    •    plan your career with our career consultants
    •    gain insights into your chosen industry through mentoring
    •    meet employers and explore your career options at our employer fairs, careers presentations and networking events 
 
Find out more about the Careers and Employability Service.

 

Find out more about other employability initiatives at the University of Westminster. 

Fees and Funding

UK and EU tuition fee: £16,500 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about postgraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £17,000 (Price per academic year)

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

Hear about our course

What our students say

Photo of Lena Retzler

Lena Retzler

Marketing Management MA

My time at the University of Westminster has been one of a kind and a memory to cherish for a lifetime. This course covers all fields of marketing and prepares you for diverse corporate placements by applying academic research to real-life situations. In particular, the international exposure and surroundings at the University has helped me to face the challenges of the corporate world. 

Photo of Alp Efe

Alp Efe

Marketing Management MA

The course delivers all the essential skills and capabilities of a true professional, focusing on goal setting, analysing, tactic and strategy generation as well as creative execution. The guidance and mentorship of the tutors promote the ideal grounds for students to engage in ongoing learning and continuous development.

Photo of Diana Silvia

Diana Silvia

Marketing Management MSc

At the beginning of the course I was doubting my decision to do a Masters because I had no experience nor background in marketing. Nevertheless, the expertise and mentoring of my professors not only resulted in receiving a Distinction in my MA but it also gave me the background to start my dream career in digital marketing. 

What our students say

Photo of Luisa Krain

Luisa Krain

Marketing Management MA

Studying the Marketing Management MA not only gave me great theoretical insights in this area but also allowed me to use this knowledge during practical projects. Working with many people from diverse backgrounds, using different approaches and adding different points of view is inspiring and can only be recommended to anyone wanting to work in an international marketing environment. 

Photo of Sofia Fominova

Sofia Fominova

Marketing Management MA

The course was very interesting, challenging and exceptionally rewarding. It helped me develop many professional skills that I now use on a daily basis and allowed me to take my business to a whole new level! The course exceeded my expectations significantly and I can honestly say that it was one of the best years of my life.

Facilities

Course Location

Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses. For more details, visit our Marylebone Campus page.

Contact us

Contact the Course Enquiries Team:

+44 (0)20 7915 5511

[email protected]

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Opening hours (GMT): 9am–4pm Monday to Friday

More information

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