Course Overview
Course summary
This fast track route to the MSc Marketing Management takes advantage of the Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma qualification (Level 7) you've already achieved, and offers you the opportunity to top up to Master's level in one year of part time study.
You'll gain a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.
This course will also allow you to improve your career prospects in marketing and general business areas.
Course structure
The following modules are indicative of what you study on this course.
You'll need to study the following two additional modules to complete the MSc:
Modules
A significant and growing field in the marketing profession is the use of analytics to inform managerial decision-making.
Although ‘analytics’ seems to be a catch-phrase that encompasses anything having to do with numbers, marketing analytics comprises the processes that enable marketers to evaluate the success of their marketing initiatives by measuring their performance. Therefore, marketing analytics can offer profound insights into customer preferences and trends.
The dissertation displays mastery of a complex and specialised area of knowledge and skills, employing advanced knowledge drawn from the taught modules and independent research, in developing your ability to analyse and investigate marketing issues and problems.
Professional association
Students on this course are eligible for one-year Membership of Chartered Institute of Marketing (CIM) and access to a range of resources provided by CIM and their professional and networking events.
Programme Specification
For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.
Course Leader
Dr Donna Mai
Principal Lecturer
Donna first came to the UK in 1992 to study a Master’s in international marketing. Before this, she worked for Avon in Taiwan for two years as Sales Estimator, Product Line Controller and Brand Planner. She went on to study for a PhD and work as Postdoctoral Research Officer at Newcastle University. She joined the University of Westminster in 1998 and has been involved in the Marketing Management MA/MSc ever since.
Donna is most passionate about teaching marketing research. Her research interests lie in the factors influencing consumers’ decision-making, behaviours and consumption, and the impact of marketing communication on consumers and society as a whole. Her most recent published paper is on consumers’ willingness to pay for ethical attributes.
“Marketing research is the area I feel most passionate about. I believe logical thinking and careful consideration help solve a lot of problems in our daily life as well as in business.”
Entry Requirements
Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma or equivalent.
If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element. The required level at TOEFL is 600 or 250 for the computer-based test or 92 in IBT. In addition, full consideration is given to applications for Accredited Prior Learning (APL). This is particularly relevant for students who have partially completed a relevant Masters programme in another country or may have significant, relevant work experience, but no first degree.
The student's prior learning claim is mapped against the learning outcomes of the course. The decision on a claim rests with the Admissions Tutor or Course Leader, subject to confirmation by the Dean of School, Head of Department, or a nominee and ratification by the APL Board. Students must enrol on the course before a claim for APL can be considered.
View more information about our entry requirements and the application process
Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma or equivalent.
If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element. The required level at TOEFL is 600 or 250 for the computer-based test or 92 in IBT. In addition, full consideration is given to applications for Accredited Prior Learning (APL). This is particularly relevant for students who have partially completed a relevant Masters programme in another country or may have significant, relevant work experience, but no first degree.
The student's prior learning claim is mapped against the learning outcomes of the course. The decision on a claim rests with the Admissions Tutor or Course Leader, subject to confirmation by the Dean of School, Head of Department, or a nominee and ratification by the APL Board. Students must enrol on the course before a claim for APL can be considered.
View more information about our entry requirements and the application process
Careers
Our Careers and Employability Service is here to support you to achieve your full potential.
With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we provide you with a variety of opportunities to work and develop new skills. As a University of Westminster student, you’ll have access to our services throughout your studies and after you graduate.
We can help you:
• find work placements, graduate jobs or voluntary experience related to your course
• discover international opportunities to enhance your employability
• write effective CVs and application forms
• develop your interview and enterprise skills
• plan your career with our career consultants
• gain insights into your chosen industry through mentoring
• meet employers and explore your career options at our employer fairs, careers presentations and networking events
Find out more about the Careers and Employability Service.
Find out more about other employability initiatives at the University of Westminster.
Fees and Funding
UK and EU tuition fee: £6,000 (Price per academic year)
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.
Find out how we set our tuition fees.
Alumni discount
This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.
Funding
As well as tuition fee loans, there is a range of funding available to help you fund your studies.
Find out about postgraduate student funding options.
Scholarships
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.
Find out if you qualify for one of our scholarships.
Additional costs
See what you may need to pay for separately and what your tuition fees cover.
International tuition fee: £6,000 (Price per academic year)
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.
Find out how we set our tuition fees.
Alumni discount
This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.
Funding
Find out about funding for international students.
Scholarships
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.
Find out if you qualify for one of our scholarships.
Additional costs
See what you may need to pay for separately and what your tuition fees cover.
Postgraduate information
Facilities
Course Location
Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses. For more details, visit our Marylebone Campus page.
Contact us
Contact the Course Enquiries Team:
+44 (0)20 7915 5511
Opening hours (GMT): 9am–4pm Monday to Friday
More information
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