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About me

With a background in telecommunications and the digital industries, I joined Westminster Business School as a visiting lecturer in 2002 and eventually took a full-time role when I was appointed course leader for MA International Business and Management (MA IBM) in 2011.

I am a pro-active academic and industry focussed marketer, with extensive experience leading large-scale international post graduate courses and managing international partnerships and franchise programmes. 

My areas of research interest are in Transnational Education, the application of eye-tracking in neuro-marketing and user-experience. 

Consultancy and professional practice

-          2011/12:  Academic lead in a joint research program with the Institute of Sales Promotion (ISP) to investigate the structure, dynamics and value of the UK Sales Promotion Industry.

-          2012/13: Joint academic lead in the development and delivery of Business Strategy and Marketing workshop for the Institute of Speech Therapists – delivering the program to five centres in the UK (London, Belfast, Newcastle, Cardiff, Manchester).  

-          2015 – Present: regular KTP programs for start-up FMCG companies in marketing strategy and brand positioning (Percol coffee; London Crisp Company; Ufit protein supplements).

-          2016: Trans National Education (TNE) strategic business planning workshop for Thai Universities (funded by the British council).

Industry white papers:

-          2010: Sustainable growth: Challenges and opportunities. 1st White paper written in collaboration with the Institute of Promotional Marketing, London.

-          2011: In place of price: taming price discounting. 2nd  White paper written in collaboration with Institute of Promotional Marketing, London.


Course Leader (MA / MSc International Business and Management) (2011 – 2017): Managing and developing Westminster University’s largest full-time post graduate program with 130 students. 

We revalidated and validated the course in 2016 as a dual pathway MA/MSc and also introduced several new teaching innovations and applied technologies such as blended learning and ‘live’ case studies. 

Teaching and Module Management experience: Senior Lecturer (Department of Marketing Business Strategy): Module management (writing, resourcing and leading modules in: Theory and Practice of Business (Level 4 core module with c.1000 students); Principles of Marketing (Level 5 core module with c.700 students); Sports Marketing (Level 5 optional module) Public Relations and Sales Promotion  (Level 6 optional module); Sales Promotion and Publicity Management (Core module MA Marketing Communications); International Marketing and Communications Management (Core module MA International Business and Management); Business Research Methods  (Core module MA International Business and Management); MA IBM Projects Co-ordinator; Master’s level and MBA project supervisor ( I have supervised over fifty Master’s level dissertations).


‘Impact of Social Media Intensity and Celebrity Culture on Conspicuous Consumption: A Cross Cultural Analysis.’.

 ‘Spreading the good: what aspects of CSR strategy create value for consumers? A comparative study of Unilever and Danone’s strategies and London millennial consumers' perceptions using Oxfam's ‘Behind the Brands’ framework (in writing).