Richard West

Senior Lecturer

+44 20 7911 5000 ext 66518
35 Marylebone Road London NW1 5LS

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Marketing and Business Strategy | Department

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Richard joined WBS in 2002 and is a senior lecturer in marketing and module leader for the undergraduate module, Theory and Practice of Business and the postgraduate module Sales Promotion and Management. With over twenty years industry experience in marketing, he combines maketing consultancy with teaching and research. Recent consultancy projects include developing a membership and customer loyalty scheme for a large international arts organisation whilst ongoing academic research includes evaluating the impact of pre-payment methods on consumer buying behaviour and retailing strategies.

Consultancy and professional practice

Recent consultancy projects include:

  • Developing a membership and customer loyalty scheme for a large international arts organisation
  • Marketing consultant for the Learning Skills Council, setting up National Skills Academies

Richard is researching the diffusion of innovation in the UK retailing industry: an empiricle analysis with reference to electronic gift cards.

2016

Reproduction of Gender Ideology through Russian consumer culture: Iconography of Russian ‘Mother’ (2016)
Baghdasaryan, L., Bettany, S., West, R. and Rieple, A. 2016. Reproduction of Gender Ideology through Russian consumer culture: Iconography of Russian ‘Mother’. CCT2016 Lille. Lille, France 06 to end of 09 Jul 2016
Reproduction of Gender Ideology Through Russian Consumer Culture: The Case of Iconography of the ‘Mother’ in Russia (2016)
Baghdasaryan, L., Bettany, S., West, R. and Rieple, A. 2016. Reproduction of Gender Ideology Through Russian Consumer Culture: The Case of Iconography of the ‘Mother’ in Russia. 2016 AMS 19th World Marketing Congress. ISEG Paris 19 to end of 23 Jul 2016 Academy of Marketing Science.

2015

Reproduction of gender ideology through Russian consumer culture: the case of iconography of the ‘mother’ in Russia (2015)
Baghdasaryan, L., Bettany, S., West, R. and Rieple, A. 2015. Reproduction of gender ideology through Russian consumer culture: the case of iconography of the ‘mother’ in Russia. 3rd International Conference on Contemporary Marketing Issues (ICCMI2015). Kingston University, London 30 Jun 2015 to end of 02 Jul 2015

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