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Richard joined WBS in 2002 and is a senior lecturer in marketing and module leader for the undergraduate module, Theory and Practice of Business and the postgraduate module Sales Promotion and Management. With over twenty years industry experience in marketing, he combines maketing consultancy with teaching and research. Recent consultancy projects include developing a membership and customer loyalty scheme for a large international arts organisation whilst ongoing academic research includes evaluating the impact of pre-payment methods on consumer buying behaviour and retailing strategies.
Consultancy and professional practice
Recent consultancy projects include:
- Developing a membership and customer loyalty scheme for a large international arts organisation
- Marketing consultant for the Learning Skills Council, setting up National Skills Academies
Richard is researching the diffusion of innovation in the UK retailing industry: an empiricle analysis with reference to electronic gift cards.