Dr Ainurul Rosli

Senior Lecturer

+44 20 7911 5000 ext 66891
35 Marylebone Road London NW1 5LS
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Dr Ainurul Rosli is a Senior Lecturer in Strategy. She is also a researcher in residence with Big Innovation Centre focusing on Entrepreneurial Co-creation. Prior to joining WBS, she was a Lecturer in Entrepreneurship, Strategy and Innovation at University of Wolverhampton. 

Her previous professional experience includes various strategy and innovation consulting work in London and abroad. Ainurul also has worked for several years with the R&D arm of a telecommunication company in Malaysia. She was a Sessional Lecturer at Birkbeck, University of London where she gained her PhD in 2013. She has an MSc in Operational Research from London School of Economics and Political Science (LSE), and a Bachelor in Financial Engineering (Hons) from Multimedia University, Malaysia. 

Ainurul has secured major grants from European Life Long Learning Programme (2013-2015), British Academy of Management (2014-2015) and British Academy/Leverhulme (2015-2017). She also has won several competitive awards including a grant by the Malaysian government towards her PhD research; Ronald Coase Institute Fellowship and Dynamics of Institutions and Markets (DIME) Fellowship to name a few. Her work with her colleagues has won the Best Innovation paper awards at British Academy Management (BAM) 2015.

Ainurul teaches on a range of Entrepreneurship and Strategy courses at both undergraduate and postgraduate levels at Westminster Business School.

Ainurul’s research explores interaction between actors (universities, businesses, government, intermediaries, and society); how they closely interact with each other throughout the innovation process to create value. 

Research currently in progress:

  • Governance of university-industry interaction
  • Role of intermediaries in innovation ecosystem
  • Measurement of the impact of university-industry collaboration
  • Knowledge and value co-creation

Her work has been supported by several grants: 

  • European Life Long Learning Programme, 
  • British Academy of Management
  • British Academy/Leverhulme.

2018

The long-term impact of engaged scholarship: how do SMEs capitalise on their engagement with academics to explore new opportunities? (2018)
Rosli, A., de Silva, M., Rossi, F. and Yip, N. 2018. The long-term impact of engaged scholarship: how do SMEs capitalise on their engagement with academics to explore new opportunities? International Small Business Journal. 36 (4), pp. 400-428.

2017

Academic engagement as knowledge co-production and implications for impact: Evidence from Knowledge Transfer Partnerships (2017)
Rossi, F., Rosli, A. and Yip, N. 2017. Academic engagement as knowledge co-production and implications for impact: Evidence from Knowledge Transfer Partnerships. Journal of Business Research. 80, pp. 1-9.

2016

Third-mission policy goals and incentives from performance-based funding: Are they aligned? (2016)
Rosli, A. and Rossi, F. 2016. Third-mission policy goals and incentives from performance-based funding: Are they aligned? Research Evaluation. 25 (4), pp. 427-441.

2015

Indicators of university–industry knowledge transfer performance and their implications for universities: evidence from the United Kingdom (2015)
Rossi, F. and Rosli, A. 2015. Indicators of university–industry knowledge transfer performance and their implications for universities: evidence from the United Kingdom. Studies in Higher Education. 40 (10), pp. 1970-1991.

2013

Are there 'institutional failures' in intellectual property marketplaces? Evidence from information and communication technology firms (2013)
Rosli, A., Rossi, F., Andersen, B. and Yangsap, W. 2013. Are there 'institutional failures' in intellectual property marketplaces? Evidence from information and communication technology firms. International Journal of Management. 30 (2), pp. 723-739.

2012

Intellectual property (IP) governance in ICT firms: strategic value seeking through proprietary and non-proprietary IP transactions (2012)
Rosli, A., Andersen, B., Rossi, F. and Yangsap, W. 2012. Intellectual property (IP) governance in ICT firms: strategic value seeking through proprietary and non-proprietary IP transactions. International Journal of Intellectual Property Management. 5 (1), pp. 19-38.

2016

University Provisions in Supporting Entrepreneurship Education Policy with Effectual Logic (2016)
Chang, J. and Rosli, A. 2016. University Provisions in Supporting Entrepreneurship Education Policy with Effectual Logic. Geography, Open Innovation, Diversity, and Entrepreneurship. Birkbeck, University of London 30 Jun 2016 to end of 02 Jul 2016 University West, Trollhättan, Sweden.

2016

Who controls whom? Interaction dynamics and success of university-industry initiatives (2016)
Rosli, A. and Robinson, P. 2016. Who controls whom? Interaction dynamics and success of university-industry initiatives. in: Carmo Farinha, L.M. (ed.) Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship Pennsylvania, United States IGI Global. pp. 173-186
What indicators to assess universities' knowledge transfer performance? Problems in the transition from theory to practice (2016)
Rosli, A. and Rossi, F. 2016. What indicators to assess universities' knowledge transfer performance? Problems in the transition from theory to practice. in: Hilpert, U. (ed.) Handbook of Politics and Technology Abingdon, Oxon Routledge. pp. 438-454

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