Norman joined Westminster Business School in 2010. His education background is as followed:
PhD in Management, Royal Holloway University of London
MSc in Marketing, University of Birmingham
BSBA in General Management, University of Pittsburgh (PA, USA)
Northfield Mount Hermon (MA, USA)
Norman is the module leader for 4Mark001W Marketing Principles.
Dr Peng's research interest includes luxury goods /services consumption studies, political marketing, and tourism studies. His publications have appeared in the Annals of Tourism Research, European Journal of Marketing, Industrial Marketing Management, the Journal of Travel and Tourism Marketing, International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, International Journal of Tourism Research, Current Issues in Tourism, Journal of Hospitality and Tourism Research, and Event Management.
A comparative study on the consumption behaviour of the UK’s and Taiwan's cultural quarter visitors: Exploring the influence of national culture, cultural quarters’ perceived cultural value, and visitors' personal values (British Academy, £4,766)
-Principle investigator 2016-2017
Exploring Chinese Football Fans’ European Football Club Affiliation and Intentions to Visit Europe (Santander Funding Scheme, £1,000)
-Principle investigator 2016
Event Management- Associate Editor
For details of all my research outputs, visit my WestminsterResearch profile.