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About me

I am a Principal Lecturer in Events at the University of Westminster and a Digital Innovator for the College of Design, Creative and Digital Industries. I also have other roles related to the events industry. I am the founder of Event Tech Lab, a virtual marketing and communications accelerator for event technology start-ups. I also write for UK magazines - Exhibition News and Access All Areas - on event technology every month. Through my roles I am invited to speak at event professional conferences and trade shows around the world. I am also invited to judge event awards competitions, globally. 

My event marketing and production experience began in 1989, and I have produced countless events and marketing strategies for new products and brands in the UK and Europe.


Responsibilities include:

  • Course leader for Tourism and Events Management 
  • Lecturer MA Event Design and Management course
  • Lecturer BA Tourism and Events Management.


Current research interests

  • Measuring the Creative Intensity of the Events Sector
  • Event Design and Emotional Triggering
  • Artificial Intelligence and Event Design
  • The Production of Space and Attendee Engagement