Dr James Morgan

Senior Lecturer

35 Marylebone Road London NW1 5LS
Tuesday to Thursday 9am to 6pm

I'm part of

Planning and Transport | Department

I am a Senior Lecturer in Events at the University of Westminster. I also have other roles related to the events industry in particular. I am also the principle consultant at James Morgan Associates, a brands marketing and live communications consultancy based in London, United Kingdom and managing director of Event Tech Lab, a virtual marketing and communications accelerator for event technology start-ups. I also volunteer my time as Chair of the International Special Events Society EMEA region (Europe, Middle East, Nigeria, South Africa, Turkey and United Kingdom), and as a member of the Business Visits and Events Partnership (an umbrella organisation that represents the interest of the events industry to government departments including the DCMS and UKTI).

My event marketing and production experience began in 1989, and I have produced countless events and marketing strategies for new products and brands in the UK and Europe. I am often invited to speak at industry conferences and often asked to commentate on event industry issues and trends in the trade press.

I have judged industry awards and am passionate about educating the event professionals of the future. I take an avid interest in promoting quality standards and professionalism in the events industry. I have a PhD in cultural regeneration and am a Certified Special Events Professional (CSEP). My research interests include event production supply chains, creativity in events and how events aid in the cultural regeneration of urban areas.

Lecturer on MA Conference and Events Management and BA Tourism (with business, events and planning) courses.

Responsibilities have included:

  • Creating and delivering lectures and seminars for students at levels 4, 5, 6 and 7.

Modules include:

  • Introduction to Leisure and Recreation (level 4)
  • Business Travel and Tourism (level 5)
  • Tourism Services Management and Marketing (level 5)
  • Business Tourism (level 7)

I have also supervised and marked coursework for students on the Individual Project (Dissertation) module (level 6) for the last 5 years. I have in past, marked coursework and assisted in setting and marking examinations for the Business Travel and Tourism (level 5) and Business Travel (level 7) modules. 

For the current academic year, I am lecturing on Introduction to Tourism Planning, Skills and Employability, Tourism Services Management and Marketing, Event Logistics, Introduction to Events at undergraduate level and Conference and Event Marketing, and Creative Experiences at Masters level. I am marking coursework and supervising students on the Dissertation module (level 7) and the Individual Project module (level 6).

Current research interests

  • Event production supply chains for large sporting events
  • Measuring the creative intensity of the live events sector


Creativity in Events: the untold story (2018)
Jackson, C., Morgan, J. and Laws, C. 2018. Creativity in Events: the untold story. International Journal of Events and Festival Management. 9 (1), pp. 2-19.


The rise of the casino resort (2010)
Morgan, J. 2010. The rise of the casino resort. Journal of Urban Regeneration and Renewal. 3 (4).


FAB FEST ’17 - International Fabrication Festival (2017)
Scott, D., Zvirgzda-Zvirgzdina, K., Olendra, M. and Morgan, J. 2017. FAB FEST ’17 - International Fabrication Festival .


Gambling with regeneration: seaside resort regeneration and casino development (2013)
Morgan, J. 2013. Gambling with regeneration: seaside resort regeneration and casino development. PhD thesis University of Westminster School of Architecture and the Built Environment


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