I'm part of

About me

Since joining the University of Westminster, I have been researching China’s soft power efforts in Latin America through international media and how Russia and Iran may be proving more successful by diversifying their strategy. After graduating from a Master Degree programme in Journalism at Zhejiang University (China) in 2010, I worked for China Radio International and People’s Daily Online in Beijing.


University of Westminster, London (UK)

Visiting Lecturer (01/2016–Present). Currently deputy module leader for “Media and Globalisation”. BA and MA supervision. Other modules:

-          Media and Globalisation (2017-19) UG.

-          Media Studies Dissertation Module (2017-18) UG

-          Theories of Media and Communication (2017-18) UG

-          Researching Media and Communication (2016-18) UG

-          Media Management Dissertation (2016-18) MA

-          Network Society and the Media (2015-16) UG


London College of Communication, University of the Arts London (UK)

Associate Lecturer (09/2018-Present) BA Dissertation supervision. Taught modules:

-          Journalism, Representation and Popular Culture. UG.

-          Dissertation. UG.


Edulink / Huanghuai University (China)   

Lecturer (04-30/11/2018), Module leader:

-          Studying Communication. UG (40 hours)

-          Media Production Workshop. UG (40 hours)


Area of research: Global media impact. 

Title: The reception of international news channels in Hispanic Latin America. A study on the soft power endeavours of China, Russia and Iran”

Field work in Mexico and Argentina (2016). 

Research stay at El Colegio de México (1 September-15 October 2016).


•       Morales, P.S. (2018). Could Chinese News Channels Have a Future in Latin America? Westminster Papers in Communication and Culture. 13 (1), pp. 60–80. DOI: http://doi.org/10.16997/wpcc.276

•       [In Review] Morales, P.S. (TBD) Challenging Western narratives: comparing the global media strategies of China, Iran and Russia. Journal of China in Comparative Perspective.

•       [Writing Up] Madrid-Morales, D., Hernandez, M. and Morales, P.S. (TBD) Many Shades of State-Sponsored News: A Content Analysis of Chinese, Iranian and Russian. International Broadcasting in Spanish. TBD.

Lectures and Seminars:

  • 1 November 2017. China Media Centre Autumn Seminar: "Cultural factors limiting China's global media efforts in Latin America". Venue: University of Westminster (London, UK)
  • 3 November 2016. Title: "International media and the soft power of emerging powers", Venue: Universidad de Belgrano (Buenos Aires, Argentina)
  • 29 September 2016 "International media and the soft power of emerging powers" at the Colegio de México (Mexico City, Mexico)


2019        [Upcoming] “Many Shades of State-Sponsored News: A Content Analysis of Chinese, Iranian and Russian International Broadcasting in Spanish” co-authored with Dr Dani Madrid-Morales (University of Houston) and Dr Miriam Hernández (Nanyang Technological University, Singapore) to be presented at International Communication Association Annual Conference (ICA 2019) in Washington DC.

2019        [Upcoming] “Counter-hegemonic news channels collaborating to challenge Western narratives. The case of TeleSUR with Almayadeen, RT and CGTN” at British International Studies Association annual conference (BISA 2019) in London.

2018        “The reception of international news channels in Hispanic Latin America. A study on the soft power endeavours of China and other emerging powers” at the 2nd Edition – International Spring School, “Media Systems: Comparative and Transnational Perspectives. Focus on South America” organised by Università degli Studi di Perugia and Università della Svizzera Italiana in Perugia (Italy) [3 ECTS]

2017        “制约着中央电视台吸引拉丁美洲观众的文化因素” (Cultural factors limiting CCTV’s efforts to reach Latin American viewers) at “Reach and Influence of Contemporary Chinese Culture” organised by AICCC (中国文化国际传播研究院第8届年会暨“当代中国文化国际影响力生成”国际论坛) at Beijing Normal University in Beijing (China).

2017        “拉美观众与中俄伊对外传播策略比较” (Latin American viewers and the global media, the strategies of China, Russia and Iran) at the “International Academic Conference of Comparative Research on Chinese and Foreign Media” at Tongji University in Shanghai (China).

2017        “Uncertain future for China’s international media and its soft power efforts in Latin America”, at Media and China’s soft power panel during the British Association for Chinese Studies Annual Conference, at the University of Glasgow (Scotland, UK).


For details of all my research outputs, visit my WestminsterResearch profile.