Professor Robert Maitland

Emeritus Professor

+44 20 7911 5000 ext 66546
35 Marylebone Road London NW1 5LS

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As an urban economist who read Economics at the University of Cambridge, then studied City Planning at the University of Nottingham, I became interested in tourism because of its growing importance in shaping how cities develop. I have now been researching and teaching on tourism in cities for 20 years. I initiated and led the development of tourism teaching programmes at Westminster, and my focus is now on doctoral programmes and developing research. My own research focuses on tourism in national capitals; tourism and everyday life; visitors' role in creating new tourism areas in major cities; and social tourism. I am a regular speaker at international conferences on these themes, as well as writing articles, books and advising government. I have strong international links and collaborations, including as founding Chair of ATLAS City Tourism and National Capitals Research Group. 

External Activities

  • Founding Chair, ATLAS City Tourism and National Capitals Research Group.
  • Chair, the Association for Tourism in Higher Education
  • Member of the Economic and Social Research Council (ESRC) Peer Review College
  • Fellow, The Tourism Society
  • Editorial Board, Tourism Planning and Development
  • External Examiner, MSc Destination Management, Leeds Metropolitan, Lancaster, and Bournemouth Universities
  • External Examiner, PhD candidates at Universities of Strathclyde, Economic Science Budapest, Central Lancashire and Sunderland

I lead a Masters module on Tourism and Cities in which we explore how tourism shapes cities and cities shape tourism - in small historic cities, former industrial cities or world tourism cities. The modules draw heavily on international experience, though naturally there is particular attention to London and other 'world tourism cities'. I also contribute to other modules in the Faculty, and supervise several doctoral students

My research examines how tourism shapes cities and cities shape tourism - including the appeal of cities to visitors, the role of tourism in city development and the role of tourism in public policy. I led a pioneering research project, funded by the UK Government, which for the first time evaluated the role of new tourism projects and attractions in urban regeneration and city development. Since then I have become interested in the broader appeal of cities and the ways in which buildings and places, everyday life, and 'off-the beaten track' areas attract visitors. My work on the development of new tourism areas in London was a catalyst for investigations of tourism 'off the beaten track' in other major cities, where academics in some cases emulating my research methods and instruments. The ideas were further developed with Professor Peter Newman and are discussed in our recent book World Tourism Cities: developing tourism off the beaten track which examines London, Paris, Berlin, New York City and Sydney and draws on collaborations with academic colleagues in those cities. I am currently progressing research on Urban explorers: foreign tourists' exploration of London that uses GPS technology to track how visitors use the city and construct itineraries, in conjunction with colleagues at University of Technology Sydney

Although national capitals are important tourism destinations, they have been comparatively little researched. I have been leading research on national capitals with colleagues around the world, including guest editing a special journal issue on the subject and as founding Chair of the ATLAS Research Group on National Capitals. I have edited a book City Tourism: national capital perspectives(forthcoming, with Dr Brent Ritchie), which for the first time draws together research on national capitals, with contributions from more than 30 international authors. Current research investigates Tourism Representation of National Capitals, through their use of websites, and examines the role of Tourism in (Re-)Emerging European Capitals- for example capitals in former communist nations, like Budapest, or those re-asserting capital status following devolution, like Cardiff.

I have examined policy for tourism through a series of funded research projects for the Office of the Deputy Prime Minister, English Heritage and the National Audit Office. These projects have examined the effectiveness of national and international tourism policy, explored the views of stakeholders and made recommendations for best practice. I have further developed these ideas in my own research, focusing particularly on the historic city of Cambridge.

In 2010 I won an award in the ESRC Seminars Support competition. The award will fund an international seminar series on Social Tourism and Regeneration - NET-STaR: Network for Social Tourism and Regeneration in 2011-12. Social tourism involves encouraging visitors to come to destinations in need of regeneration and / or offering holidays to the disadvantaged. It is well established as part of public policy in much of mainland Europe, but not in the UK, where it is largely dependent on the charitable sector. Research in the field has so far been partial and fragmented, originating from different disciplines and areas of study. Interaction between academics and between academics and practitioners has been limited. The series of six seminars will explore the potential for social tourism and regeneration in the UK, and develop a network of academics and policymakers. Three of the seminars will be held at the University of Westminster, with the others taking place at different locations around the country. Dr Graham Miller and Dr Lynn Minnaert are collaborating with me on the project.

I am a Member of the Economic and Social Research Council (ESRC) Peer Review College, an Editorial Board member, Tourism Planning and Development and a member of the , Advisory Board of the Higher Education Academy Hospitality, Leisure, Sport and Tourism Subject Network. I recently edited Journal of Travel and Tourism Marketing special issue 'National Capitals: Marketing and Development Issues': Current Issues in Tourism special issue 'Social Tourism: Perspectives and Potential'; Current Issues in Tourism special issue 'Global Change and Tourism in National Capitals

PhDs

I am currently supervising the following PhD students:

Silvanos Gwarinda: An investigation of factors influencing long-term tourist flows by air between the UK and the Southern African Development Community (SADC) Region

Ilaria Pappalepore: Tourism and the development of 'creative' urban areas. Evidence from four non-central areas in London.

Adrian Guachella: The role of cultural flagships in the visitor's perception and experience of urban areas for tourism and culture: The case of Covent Garden.

James Morgan: Gambling with Regeneration - casino development following the Gambling Act 2005

Barbora Cherifi: The Role Of Urbanisation Of Tourists' Permanent Residence In Destination Image Formation: Images Of London By Czech Tourists

Claudia Sima: Urban Image And Tourism Representation: A Case Study Of Bucharest

Franziska Vogt: Off the Beaten Track in Europe's World Tourism Cities: the appeal of the everyday to tourists

John Ebejer: The tourist experience of urban historic cores: Malta

Sara Dominici. The Polytechnic Touring Association and the role of photography in the evolution of mass tourism and foreign travel

2016

The PTA: Promoting Swiss Tours, 1888-1939 (2016)
Dominici, S. and Maitland, R. 2016. The PTA: Promoting Swiss Tours, 1888-1939. Annals of Tourism Research. 60, pp. 31-47.

2014

Destination images of non-visitors (2014)
Cherifi, B., Smith, A., Maitland, R. and Stevenson, N. 2014. Destination images of non-visitors. Annals of Tourism Research . 49, pp. 190-192.
Prosuming creative urban areas. Evidence from East London (2014)
Pappalepore, I., Maitland, R. and Smith, A. 2014. Prosuming creative urban areas. Evidence from East London. Annals of Tourism Research. 44, pp. 227-240.

2013

Backstage behaviour in the global city: tourists and the search for the ‘real London’ (2013)
Maitland, R. 2013. Backstage behaviour in the global city: tourists and the search for the ‘real London’. Procedia: Social and Behavioral Sciences. 105, pp. 12-19.

2012

Global change and tourism in national capitals (2012)
Maitland, R. 2012. Global change and tourism in national capitals. Current Issues in Tourism. 15 (1-2), pp. 1-2.
Capitalness is contingent: tourism and national capitals in a globalised world (2012)
Maitland, R. 2012. Capitalness is contingent: tourism and national capitals in a globalised world. Current Issues in Tourism. 15 (1-2), pp. 3-17.

2011

What is social tourism? (2011)
Minnaert, L., Maitland, R. and Miller, G. 2011. What is social tourism? Current Issues in Tourism. 14 (5), pp. 403-415.

2010

Exploring urban creativity: visitor experiences of Spitalfields, London (2010)
Pappalepore, I., Maitland, R. and Smith, A. 2010. Exploring urban creativity: visitor experiences of Spitalfields, London. Tourism Culture & Communication. 10 (3), pp. 217-230.
Everyday life as a creative experience in cities (2010)
Maitland, R. 2010. Everyday life as a creative experience in cities. International Journal of Culture, Tourism and Hospitality Research. 4 (3), pp. 176-185.

2009

Tourism and social policy: the value of social tourism (2009)
Minnaert, L., Maitland, R. and Miller, G. 2009. Tourism and social policy: the value of social tourism. Annals of Tourism Research. 36 (2), pp. 314-332.

2008

Conviviality and everyday life: the appeal of new areas of London for visitors (2008)
Maitland, R. 2008. Conviviality and everyday life: the appeal of new areas of London for visitors. International Journal of Tourism Research. 10 (1), pp. 15-25.

2007

EDITORIAL: Special Issue, Journal of Travel and Tourism Marketing: Marketing National Capital Cities (2007)
Maitland, R. and Ritchie, B.W. 2007. EDITORIAL: Special Issue, Journal of Travel and Tourism Marketing: Marketing National Capital Cities. Journal of Travel & Tourism Marketing. 22 (3/4), pp. 1-5.

2006

How can we manage the tourist-historic city? Tourism strategy in Cambridge, UK, 1978-2003 (2006)
Maitland, R. 2006. How can we manage the tourist-historic city? Tourism strategy in Cambridge, UK, 1978-2003. Tourism Management. 27 (6), pp. 1262-1273.
Social tourism and its ethical foundations (2006)
Minnaert, L., Maitland, R. and Miller, G. 2006. Social tourism and its ethical foundations. Tourism, Culture and Communication. 7 (12), pp. 7-17.

2004

Developing metropolitan tourism on the fringe of central London (2004)
Maitland, R. and Newman, P. 2004. Developing metropolitan tourism on the fringe of central London. International Journal of Tourism Research. 6 (5), pp. 339-348.

2002

Creating successful partnerships in urban destination management (2002)
Maitland, R. 2002. Creating successful partnerships in urban destination management. Tourism. 50 (3), pp. 293-303.

2014

Tourism in national capitals and global change (2014)
Maitland, R. (ed.) 2014. Tourism in national capitals and global change. Abingdon Routledge.

2013

Social tourism: perspectives and potential (2013)
Maitland, R., Miller, G. and Minnaert, L. (ed.) 2013. Social tourism: perspectives and potential. Abingdon Routledge.

2010

City tourism: national capital perspectives (2010)
Maitland, R. and Richie, B.W. (ed.) 2010. City tourism: national capital perspectives. Wallingford CABI.

2009

World tourism cities: developing tourism off the beaten track (2009)
Maitland, R. and Newman, P. (ed.) 2009. World tourism cities: developing tourism off the beaten track. London Routledge.

1997

Tourism destinations (1997)
Davidson, R. and Maitland, R. 1997. Tourism destinations. London Hodder & Stoughton.

2011

Cool suburbs: developing creative tourism in Outer London (2011)
Maitland, R., Newman, P. and Pappalepore, I. 2011. Cool suburbs: developing creative tourism in Outer London. 'Paris, Tourism and Metropolisation'. University of Paris

2009

"You want to see the people that live here": using everyday life to create a distinctive city destination (2009)
Maitland, R. 2009. "You want to see the people that live here": using everyday life to create a distinctive city destination. EIAT Conference. Belgrade, Serbia 25 - 27 Sep 2009
Tourists, the Creative Class and distinctive places: the roles of visitors and residents in developing sustainable city tourism (2009)
Maitland, R. 2009. Tourists, the Creative Class and distinctive places: the roles of visitors and residents in developing sustainable city tourism. TAIEX Conference: Sustainable City Tourism. Zagreb, Croatia 06 Nov 2009
Tourism in national capitals: developing perspectives (2009)
Maitland, R. 2009. Tourism in national capitals: developing perspectives. ATLAS Annual Conference. Aalborg, Denmark 27 - 29 May 2009 Taylor & Francis.
Tourism and changing representation in Europe’s historic capitals (2009)
Maitland, R. 2009. Tourism and changing representation in Europe’s historic capitals. Preserving Places: tourism and conservation for a sustainable enhancement of historic centres. Italian National Research Council, Rome 13 - 14 Nov 2009
London: tourism moving East? (2009)
Maitland, R. 2009. London: tourism moving East? City Futures in a Globalising World: an international conference on globalism and urban change. Madrid, Spain 04 - 06 Jun 2009
Everyday life as a creative experience in cities (2009)
Maitland, R. 2009. Everyday life as a creative experience in cities. Cities as Creative Spaces for Cultural Tourism Conference. Bogaziçi University, Istanbul, Turkey 19 - 21 Nov 2009

2008

"Tourist spots are always very generic": the importance of everyday life for distinctive urban destinations (2008)
Maitland, R. 2008. "Tourist spots are always very generic": the importance of everyday life for distinctive urban destinations. Travel and Tourism Research Association Conference. Helsinki, Finland 22 - 25 April 2008

2004

Distinctive places and the reconfiguration of London tourism (2004)
Maitland, R. and Newman, P. 2004. Distinctive places and the reconfiguration of London tourism. 34th Annual Meeting of the Urban Affairs Association. Washington DC, USA 31 Mar - 02 April 2004
Lessons from the long term: tourism strategy in Cambridge UK, 1978-2003 (2004)
Maitland, R. 2004. Lessons from the long term: tourism strategy in Cambridge UK, 1978-2003. Tourism: State of the Art II Conference. Glasgow, UK 27-30 Jun 2004

2009

City users and the making of distinctive tourism areas in London (2009)
Newman, P. and Maitland, R. 2009. City users and the making of distinctive tourism areas in London. in: Diamantini, D., Martinotti, G. and Amendola, G. (ed.) Urban civilization: from yesterday to the next day Naples ScriptaWeb.
Tourism and the aesthetics of the built environment (2009)
Maitland, R. and Smith, A. 2009. Tourism and the aesthetics of the built environment. in: Tribe, J. (ed.) Philosophical issues in tourism Bristol Channel View Publications.
London: tourism moving East? (2009)
Maitland, R. and Newman, P. 2009. London: tourism moving East? in: Maitland, R. and Newman, P. (ed.) World tourism cities: developing tourism off the beaten track London Routledge.
Developing world tourism cities (2009)
Maitland, R. and Newman, P. 2009. Developing world tourism cities. in: Maitland, R. and Newman, P. (ed.) World tourism cities: developing tourism off the beaten track London Routledge.
Conclusions for world tourism cities (2009)
Maitland, R. and Newman, P. 2009. Conclusions for world tourism cities. in: Maitland, R. and Newman, P. (ed.) World tourism cities: developing tourism off the beaten track London Routledge.

2008

Visitor-host relationships: conviviality between visitors and host communities (2008)
Maitland, R. and Newman, P. 2008. Visitor-host relationships: conviviality between visitors and host communities. in: Hayllar, B., Griffin, T. and Edwards, D. (ed.) City spaces - tourist places: urban tourism precincts Oxford Butterworth Heinemann. pp. 223-243
We’re all tourists now: but what does that mean for cities? (2008)
Maitland, R. 2008. We’re all tourists now: but what does that mean for cities? in: Akbar, O. (ed.) Archilab 2008: European strategic architecture: exhibition catalogue Bauhaus Dessau. pp. 160-161

2007

Tourism, the creative class and distinctive areas in cities (2007)
Maitland, R. 2007. Tourism, the creative class and distinctive areas in cities. in: Richards, G. and Wilson, J. (ed.) Tourism, creativity and development London, UK Routledge. pp. 73-87
Culture, city users and the creation of new tourism areas in cities (2007)
Maitland, R. 2007. Culture, city users and the creation of new tourism areas in cities. in: Smith, M.K. (ed.) Tourism, culture and regeneration Wallingford CABI. pp. 25-35
Cultural tourism and the development of new tourism areas in London (2007)
Maitland, R. 2007. Cultural tourism and the development of new tourism areas in London. in: Richards, G. (ed.) Cultural tourism: global and local perspectives New York Haworth Hospitality Press. pp. 113-129

2006

Cultural tourism and tourism development in London (2006)
Maitland, R. 2006. Cultural tourism and tourism development in London. in: Richards, G. (ed.) Cultural tourism: global and local perspectives New York, USA Haworth Press.

2002

Partnership and collaboration in destination management (2002)
Maitland, R. 2002. Partnership and collaboration in destination management. in: Wober, K. (ed.) City Tourism 2002: Proceedings of European Cities Tourism's International Conference in Vienna, Austria, 2002 Berlin, Germany Springer. pp. 181-193

2004

Are VisitBritain's marketing activities effective? Analysis of stakeholder views (2004)
Maitland, R. 2004. Are VisitBritain's marketing activities effective? Analysis of stakeholder views. London, UK National Audit Office.

2003

The impact of public interventions in the UK tourism sector (2003)
Maitland, R. 2003. The impact of public interventions in the UK tourism sector. London, UK National Audit Office.

2001

Planning for leisure and tourism (2001)
Maitland, R. 2001. Planning for leisure and tourism. UK Office of the Deputy Prime Minister.
Planning for leisure and tourism (2001)
Evans, C., Maitland, R., Edmundson, T. and Morley, S. 2001. Planning for leisure and tourism. UK Department of Environment, Transport and the Regions.

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