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Jacqueline Lynch is a Principal Lecturer in Marketing and China Co-ordinator at Westminster Business School, who is passionate about marketing, learning and creativity. Her creative approach and research with students, together with her unique combination of industry experience, drive for change and challenging the status quo, coupled with an ability to influence others, has created opportunities which have been recognised and rewarded both within the University and the wider academic community.

She joined the University of Westminster in 2002 as a part-time lecturer from a successful career in marketing, Before making the transition to academia, she ran her own consultancy business and held senior marketing positions across a range of companies— Nationwide Building Society, British Telecom, and HFC Bank.

Jacqueline became one of the first Teaching Fellows of the University of Westminster in 2006 and subsequently in 2010 and was nominated for the National Teaching Fellowship award four times by Westminster University.  Over the years she has had a major impact on the students and staff by creating excitement about marketing, developing degrees at both UG and PG levels and has extensive knowledge and experience of validations both internally, across faculty and externally at other Universities. She works closely with the Institute of Digital and Direct Marketing and more recently with the Chartered Institute of Marketing for the benefit of students.

She is currently studying a part time PhD in marketing and has recently published in the Journal of Advertising Research and previously in International Journal of Logistics Research and Applications where she was awarded best paper. She has won seed corn funding both internally and externally via the Academy of Marketing Teaching grants.

Her expertise has been recognised in the wider community where she has been a member of the Academy of Marketing Executive Committee for many years. Initially she joined as Deputy Chair of Marketing Education SIG and soon progressed to Treasurer of the Academy of Marketing for 6 years. She is now Special Interest Group Co-Ordinator for the research groups throughout the UK.


PhD Marketing King’s College London (expected completion 2019)

MA Marketing University of Westminster 

Postgraduate Diploma in Marketing 

BSc Business Studies, Univeristy of Bradford

Professional memberships

Academy of Marketing Executive Group - Special Interest Group Co-Ordinator

MAM - Member of the Academy of Marketing 

MIDM - Member of the Institute of Direct Marketing 

Chartered Marketer, Member of the Chartered Institute of Marketing (MCIM)

SFHEA – Senior Fellow of the Higher Education Academy

Activities linked to professional practice


October 2016 - 2019 External examiner South Wales University

October 2013-2017 External Examiner Wolverhampton University

October 2012-2016 External Examiner Kemmy Business School Limerick

  • October 2010-2014 External Examiner Robert Gordon University 
  • February 2009-2012 External Examiner Glyndwr University MSc Marketing 
  • July 2008 Deputy Chair of AM/BMAF Marketing Education SIG 
  • February 2007 External Validation panel member for University of Hertfordshire 
  • June 2006-2010 External Examiner Solent University BA (Hons) Advertising 
  • December 2005 Liaison and support member for the establishment of the CIM Student Chapter at the University of Westminster 
  • June 2005 External Examiner appeals committee at Regents Business School 


  • Workshop for HEA BMAF SIG - Internationalisation of the curriculum - staff attitudes March 08
  • Workshop on student feedback for Russian delegation from IBS October 2007
  • Employer Forum Workshop Southampton Management School September 07
  • Workshop on teams research at University of Hertfordshire CETL 'Building Bridges September 07
  • Series of workshops on student feedback and assessment December 2006 - internal


Jacqueline’s passion for learning and teaching is well recognised at Westminster. She was awarded one of the first University Teaching Fellowships in 2006 and successfully achieved the award for a second time in 2010 for her work on feedback and reflective practice with international students. She has been nominated four times for the National Teaching Fellowship award. She is a Senior Fellow of the Higher Education Academy and mentors her colleagues to achieve professional development with the HEA via the University of Westminster Prestige scheme.

She teaches on a wide range of marketing modules to reflect her industry experience. She currently teaches Direct and Digital Marketing at UG level and Marketing and Media Research Management at PG levels alongside dissertation and project supervision. She deliver guest lectures as part of her China Co-Ordinator role in China.

Jacqueline has been a Course Leader at both UG and PG levels – BA Marketing Communications and MSc Marketing Strategy & Communications and the Diploma in Professional Marketing. Her research and industry experience informs her teaching and she works closely with the Institute of Digital and Direct Marketing (IDM) and more recently the Chartered Institute of Marketing (CIM) to secure opportunities in employability for students.

Her expertise in curriculum development is well known and she frequently sits on validation panels internally and externally. She is regularly asked to act as an external examiner at Universities throughout the UK and her expertise has been recognised internationally via her work as Liaison Tutor for Westminster International University in Tashkent (WIUT).

As a member of the Academy of Marketing Executive Committee she influences policy at a national level. She has been Deputy Chair of the Academy of Marketing Education Committee to promote excellence and research in teaching and learning in marketing.


Jacqueline’s research interests are in team creativity, marketing communications, marketing education, and the interface between marketing and logistics.  She has won internal research funds for pedagogic research into student feedback and seed corn funding from the Academy of Marketing Teaching Research & Development Grant for the following project - Assessing the value of client/agency 'real world' simulation to foster student creativity in Marketing Education.

Her paper on 'Do Logistics and Marketing understand each other? An empirical investigation of the interface activities between logistics and marketing', International Journal of Logistics Research and Applications Vol. 11, No.3 pp.167-178 ISSN 1469-848X won best paper 2008 and achieved the second highest number of downloads.

More recently, she has published work emanating from her PhD on creativity in teams in an advertising context. She is a regular reviewer for the Journal of Advertising Research and Studies in Higher Education.

Jacqueline Lynch is an Executive Committee member of the leading national academic body for marketing – The Academy of Marketing. Having served as Treasurer for 6 years she is now the new Special Interest Group (SIG) co-ordinator for the research communities.


For details of all my research outputs, visit my WestminsterResearch profile.