Eleftheria is a Lecturer in PR & Advertising. She has joined the University of Westminster from Birkbeck College, University of London, and University College London, where she has taught in the School of Business, Economics and Informatics, and the School of Management respectively. Eleftheria’s teaching and research centres on Marketing Communications. She has a BA in Linguistics from Aristotle University of Thessaloniki, an MSc in Marketing Communications from Birkbeck, University of London, an MSc in Medical, Technical, Scientific Translation with Translation Technology from Imperial College London and a Diploma in Digital Marketing from City, University of London. She is a PhD candidate at Birkbeck College, University of London and her research focuses on the effect of brand transgressions on brand reputation, crisis management, recovery strategies, brand trust and consumer forgiveness. Eleftheria has presented her research in various conferences such as the annual conference of the British Academy of Management, the Fédération Internationale des Traducteurs and others.
Previously, Eleftheria has worked as a marketing & localisation manager for Apple Inc., Hogarth – WPP, Halfords Media and Intralot S.A with a focus on integrated marketing communications, internationalisation, e-commerce and digital marketing. She has delivered award-winning products and projects across multiple platforms for major brands. She is a Member of the Chartered Institute of Linguists, a Member of the Chartered Institute of Public Relations, a Member of the Chartered Institute of Marketing and an Associate Fellow of the Higher Education Academy.
Eleftheria's teaching focuses on Integrated Marketing Communications and she has extensive experience in teaching modules with great focus on Big Data, Digital Transformation, Management, Consumer, Market & Industry Research and Strategy. She's experienced in teaching in various environments and in using blended learning techniques. She has used extensively in her teaching with great success the Marketing Simulation Game - a game that provides students-participants with an interactive method of testing out marketing decisions in an environment which is virtual.
- Gkliatis, I., Athanasiadis, K., Koufopoulos, D. and Florou, E. (2019) “Exploring Why Organisations Differ in Board Configuration: Do Organisations’ Age, Size and their Years Being Public Matter? Findings from Greek Listed Manufacturing Organisations”, to be presented at the British Academy of Management Conference, Building and Sustaining High Performance Organisations in Uncertain Times: Challenges and Opportunities, Birmingham, UK, September 3-5
- Gkliatis, I., Koufopoulos, D., Pastra, A., Latifa, K-F., Florou, E. (2018) “The Impact of External Environment on the Roles of Board Directors”, British Academy of Management Conference, 4-6 September 2018, Bristol, UK
- Florou, E. (2016) “A good reputation is more important than money: From Publilius Syrus to the corporate world.”, accepted, British Academy of Management Conference, 8-10 September 2016, New Castle, UK
- Florou, E., Koufopoulos, D. and Gkliatis, I. (2015) “The effect of Board Characteristics on Corporate Reputation: Findings from UK listed companies”, accepted as full paper, British Academy of Management Conference, 8-10 September 2015, Portsmouth, UK
- Florou, E. (2015) “PR activities as a political tool: the case of the Greek Prime Minister” submitted to the 13th Annual International Conference on Communication and Mass Media
- Florou, E., (2009). ”Translating Medical texts from English to Greek: Problems and Strategies”, 2nd Meeting of Greek speaking Translators: Translation Research and Translation Practice in Greece, Aristotle University of Thessaloniki, Greece, May 7-9 (Proceedings)
- Florou, E., (2008) “Establishing the relationship between Machine Translation, Controlled Languages & Text Alignment Results: Theoretical Framework and Limited Empirical Findings” presented at the 18th FIT (International Federation of Translators) World Congress, Shanghai, China, August 4-7. (Proceedings)
- Florou, E., (2006) “Controlled languages and Machine Translation” presented at the 1st Meeting of Young Researchers in Translation Studies, Aristotle University of Thessaloniki, Greece, November 1-3 (Proceedings)