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Marketing and Business Strategy | Department
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Education

PhD Management (Hull) MA Management (Kent)

Professional memberships

Member Academy of Marketing Chartered Member of Chartered Institute of Marketing Trainers of the Financial Services Fellow of the Institute of Higher Education Fellow of European Entrepreneurship Educators Programme

Frances Ngozi Ekwulugo is a Senior Lecturer in Marketing. She obtained her Masters degree in Management from the University of Kent and a PhD in Management from the University of Hull. Before venturing into academia, Dr Ekwulugo had extensive experience in both private and public sectors in the UK and overseas. She has consulted extensively for public and private sector organizations in the UK. Her research interests and consulting activities are mainly in the area of Small business management and marketing, particularly in emerging economies. She currently represents her University in Africa. She collaborated with Haringey Development Agency on a project sponsored by the United Nations.

Dr Ekwulugo has served as a reviewer for publishing houses such as Pearson Publishers, Journal of Entrepreneurial Education, Journal of African Business and International Management, Palgrave, McMillan, International Journal of Technology Management Sustainable development, International Journal of Entrepreneurial Education, and Academy of Marketing Science. She is a Chartered Marketer and a fellow of the Higher Education Academy.

2013

Business Support for Micro Businesses in Nigeria (2013)
Ekwulugo, F. and Chang, J. 2013. Business Support for Micro Businesses in Nigeria. International Small Business and Entrepreneurs . Cardiff, Wales 12 to end of 13 Nov 2013 International Small business and Entrepreneurs.

2003

Examining the limits to flexibility in Africa (2003)
Ekwulugo, F. and Johnson, J. 2003. Examining the limits to flexibility in Africa. 4th Annual Conference of the International Academy of African Business and Development (IAABD). London, UK 09-12 Apr 2003
Start up and motivation factors in the UK, African and Caribbean SME's: an exploratory study (2003)
Cook, M., Ekwulugo, F. and Fallon, G. 2003. Start up and motivation factors in the UK, African and Caribbean SME's: an exploratory study. 4th Annual Conference of the International Academy of African Business and Development (IAABD). London, UK 09-12 Apr 2003

2002

An evaluation of the Kenyan Tourist Board: website marketing in international management (2002)
Ekwulugo, F., Muhati, J. and Okoli, P. 2002. An evaluation of the Kenyan Tourist Board: website marketing in international management. 3rd Anuual Conference of the International Academy of African Business and Development (IAABD). Port Elisabeth, South Africa Apr 2002
International marketing of British education: research on international students' perception and the UK market penetration (2002)
Ekwulugo, F. and Binsardi, A. 2002. International marketing of British education: research on international students' perception and the UK market penetration. The marketing landscape: signs for the future: Academy of Marketing Conference. Nottingham, UK 02-05 Jul 2002

2001

Achieving the competitive edge with IT: unleashing the African potential (2001)
Smith-Hillman, V. and Ekwulugo, F. 2001. Achieving the competitive edge with IT: unleashing the African potential. 2nd Annual Conference, International Academy of African Potential. Washington DC, USA 2001
Apopting E-commerce in small business contexts (2001)
Nwankwo, S., Aiyeku, J., Mukhersi, D. and Ekwulugo, F. 2001. Apopting E-commerce in small business contexts. 10th Biennial World Marketing Congress: Global Marketing Issues at the Turn of the Millenium. Cardiff, Wales 28 Jun - 01 Jul 2001
Moderating effects of the internet on marketing development: Sub-Saharan Africa (2001)
Ekwulugo, F., Nwankwo, S., Aiyeku, J. and Ogbuehi, A. 2001. Moderating effects of the internet on marketing development: Sub-Saharan Africa. 10th Biennial World Marketing Congress: Global Marketing Issues at the Turn of the Millenium. Cardiff, Wales 28 Jun - 01 Jul 2001

2006

Entrepreneurship and SMEs in London (UK): evaluating the role of black Africans in this emergent sector (2006)
Ekwulugo, F. 2006. Entrepreneurship and SMEs in London (UK): evaluating the role of black Africans in this emergent sector. Journal of Management Development. 25 (1), pp. 65-78.

2005

Methodological issues in researching ethnic entrepreneurship: African entrepreneurship in London (2005)
Nwankwo, S., Madichie, N.O. and Ekwulugo, F. 2005. Methodological issues in researching ethnic entrepreneurship: African entrepreneurship in London. International Journal of Entrepreneurship Education. 2 (4), pp. 483-500.

2004

The effects of organisational climate on market orientation: evidence from the facilities management industry (2004)
Nwankwo, S., Owusu-Frimpong, N. and Ekwulugo, F. 2004. The effects of organisational climate on market orientation: evidence from the facilities management industry. Journal of Services Marketing. 18 (2), pp. 122-132.

2003

International marketing of British education: research on the students' perception and the UK market penetration (2003)
Ekwulugo, F. and Binsardi, A. 2003. International marketing of British education: research on the students' perception and the UK market penetration. Marketing Intelligence & Planning. 21 (5), pp. 318-327.
Managing new services in Sri Lanka (2003)
Ekwulugo, F. and Binsardi, A. 2003. Managing new services in Sri Lanka. Management Monthly. 5 (10).

2002

Allying for quality excellence: scope for expert systems in supplier quality management (2002)
Nwankwo, S., Obidigbo, B. and Ekwulugo, F. 2002. Allying for quality excellence: scope for expert systems in supplier quality management. International Journal of Quality & Reliability Management. 19 (2), pp. 187-205.

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