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I am an experienced destination manager and tourism professional with expertise in tourism marketing, heritage management, research and consultancy. Beginning my career with the national tourism organisation, the English Tourist Board, I spend six years as a management consultant with Touche Ross (subsequently merged with Deloittes) working on hotel development projects, tourism policy and strategy reviews and major projects such as London's newest exhibition centre , Excel. A move then followed into destination management in 1997, first to Kent and then, in 2001, to Medway, an emerging renaissance city in north Kent which combines the world class heritage of historic Rochester and the former Chatham naval dockyard, with an ambitious regenerating riverfront programme using tourism and culture as a key catalyst for urban revival. The destination role at Medway included management of the local museum and archive service and management of the Council's collection of unique heritage attractions, including Rochester and Upnor castles. In my role as destination and heritage manager, I was involved in successful bids for tourism funding from EU funding programmes and UK Lottery sources.
- Director of the Tourism Management Institute (Head of Events)
- Member of the Tourism Society
- Director of Visit Kent (2004 to 2011)
- Member of Medway Cultural Partnership (2007 to 2011)
- Special Adviser to Royal Engineers Museum (2008 to 2011)
I teach on both the undergraduate and postgraduate tourism modules with a special emphasis on destination management, venue and conference management and heritage tourism.
I have expertise in consulting in the tourism industry including strategy studies, market assessments and feasibility analysis. My research interests include resort regeneration, tourism and the heritage environment and place-making.