Despite having a degree in Zoology, Chris has spent his entire career in Marketing - initially working for advertising sales and then moving to the agency side. Over the course of twenty years he progressed to the position of MD of a promotions agency and headed-up prestige accounts such as J Sainsbury, Meat & Livestock Commission, Renault and Pedigree Petfoods.
In 2000, having established himself as a freelance consultant, Chris began running distance learning courses for a number of marketing trade bodies, including the Institute of Promotional Marketing (IPM) and European Sponsorship Association (ESA) as well as providing visiting lecturer services to Greenwich University, Kingston University and University of Westminster.
Since 2012 Chris has been a module leader on Westminster's Masters in Marketing Communications (MAMC) course, running the Promotional Marketing and Contemporary Issues modules.
Chris is a Fellow of the Institute of Promotional Marketing