About me

Hena Ali is a graphic designer, innovator, journal reviewer, and a senior lecturer at University of Westminster, London. She is also an Associate Lecturer at London College of Communication, UAL and a Fellow of the Royal Society of Arts, London. She holds a practice-led PhD (2015) in ‘Communication Design for Sustainable Social Innovation’ from Central Saints Martins, UAL. Her expertise is designing communication design strategies for contextual sense making and sustainability within the premise of graphic communication design, service design and social/corporate innovation projects. 

She designs and implements human-centred social projects using physical/digital engagement tools and bespoke communication design-led strategies for start-ups, established social enterprises, research centres, educational establishments and community organisations. 

She is an experienced leadership panel expert and keynote speaker for organisations such as Higher Education Academy UK, British Council UK/Pakistan and Common Purpose, UK etc. She has published in the areas of Graphic Communication Design, Design-led Innovation (Social and Corporate), and Design Education. 

Research Interests: Communication for Sustainability, Visual language and Contextual knowledge, Professional Practice in Design, Change through Design 

She works on Design Process, Professional Practice, Information Applications and Visual Narratives modules. 



Information Applications (Module Leader) 

Professional Practice (Module Leader) 

Visual Narratives (Module Leader) 

Dissertation supervisions

Masters in and Enterprise and Design Innovation Dissertation Supervision (Loughborough University London) 

Masters in Service Design Innovation Project and Dissertation Supervision (London College of Communication) 


Selected List of Publications: 

Ali, H. (2018) Lollywood billboard advertising: Constructing gender interpretations through fashion tropes.  International journal of Fashion Studies. Issue 5.2 (Publication date July 2018)

 Ali, H. (2018) 'Can Graphic Design Save Your Life?’ Review. Communication Design Interdisciplinary and Graphic Design Research Vol 5 Issue 1 

 Ali, H. (2017)Rethinking design education in Pakistan: Design Institutions as sustainability incubators for innovation projects. Design Evolution. ISBN 978-969-9343-03-2

 Ali, Hena and Grimaldi, Silvia and Biagioli, Monica (2017) Service Design pedagogy and effective student engagement: Generative Tools and Methods. The Design Journal. Vol. 20, Issue. sup1

 Ali, Hena (2015) Graphic communication design practice for sustainable social advocacy in Pakistan: Co-developing contextually responsive communication design (GCD) methodologies in culturally diverse contexts. PhD thesis, University of the Arts London.

 Ali, H.(2011) Visual reflections: Lollywood billboards, just a commercial medium or an ideological allegorical literacy, Journal of writing in creative practice 4: 3. Pp. 401-426.doi: 10 1386

 Selected Conference Presentations: 

M.Biagioli, S.Grimaldi, H.Ali (2018, June ) Designers Emotion in the Design process. DRS2018: Limerick, Ireland

 H.Ali, (2015) Innovation at Grass Roots. Creative curriculum in Punjab Conference. A Round Table Consultative Dialogue. British Council Pakistan

 H.Ali, (2014) Speaking without words: art design and performing arts as a global language for global citizens:Transforming teaching Inspiring learning Conference. Higher Education Academy (HEA) UK 

 H.Ali, (2014) Contact Studio and the methodological implications: An interaction prototype. Making Knowledge the Doctoral Way: Methodologies in Art and Design Symposium. Central Saint Martins, UAL

H.Ali, (2006) Voices and Vision of Artists in Revival of Hope after 10/8 Earthquake: A Case Study International Conference on Earthquake: Social Human and Gender Issues 2006. HEC; Pakistan

Selected Panels: 

GoinGreenGlobal -Sustainable Design Paradigms, 4th International Scientific Conference A.L.I.C.E. Ljubljana, Slovenia (2016)

Pakistani and Bangladeshi Diaspora Leaders Programme; A Common Purpose programme sponsored by the British Council (2016)

Perceptions of Pakistani students in Pakistan and in the UK Identity, Values and Aspirations Scoping report .By British Council Pakistan(Glasgow, Edinburgh, London) (2015)

Creative curriculum in Punjab. A Round Table Consultative Dialogue. By British Council Pakistan (2015)

Key Note: Speaking without words: art design and performing arts as a global language for global citizens:Transforming Teaching and Learning.Higher Education Academy (HEA) UK (2015)

Making Knowledge the Doctoral Way: Methodologies in Art and Design Symposium. Central Saint Martins College of Art and Design. (2013)

Practice Exchange forum, Chelsea College of Art and design (2013)