Graduate profile: Danielle Macedo

Subject of study: MA Marketing CommunicationsDanielle Macedo
Year of graduation: 2012
Name of company/employer: University of Westminster
Your current position/job title: Digital Content Producer for Westminster Business School and part-time Lecturer for the Digital Marketing Institute's Professional Diploma in Digital Marketing

WHY DID YOU CHOOSE WESTMINSTER BUSINESS SCHOOL FOR YOUR STUDIES?

I decided to take the MA Marketing Communications at Westminster Business School due to its high reputation, multicultural environment in central London and links with business.

HOW THE COURSE YOU COMPLETED AT WESTMINSTER HAS CONTRIBUTED TO YOUR CURRENT GRADUATE CAREER?

The course fulfilled my expectations by offering me a theoretical and practical background across all areas of marketing communications, from advertising to digital marketing and PR. Our assignments were focussed on solving real business problems, which boosted my professional confidence, improved my English proficiency and team-working skills.

Many of the academics work for leading brands and I feel that they provided me with the expertise to face a competitive job market and quickly find a position just before my graduation as a Marketing Executive at a London-based start-up.

This qualification also helped me to get my current job at the university’s Digital Communications department.

WHAT DOES YOUR CURRENT ROLE INVOLVE?

My routine as a Digital Content Producer for the Business School involves communicating with a range of different stakeholders and the knowledge I gained from this Masters definitely helps me to accomplish this challenging task – therefore, I would definitely recommend this course to any professional wishing to build a career in this area.

ANY OTHER INFORMATION?

My student life didn’t just consist of work though; in fact, it was incredibly fun! I’ve made friends from all over the world here and I will carry brilliant memories from my time as a student at Westminster.

My advice to future students is to make the most of this unique opportunity!

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